So you’re doing paid search marketing—that’s very well and good. At a time when the competition for views and interaction with potential and existing customers is at its all-time high, getting a boost where it matters most is the clear way to go. Truth be told, your efforts on pay-per-click (PPC) is often only as good as your landing page. Without the latter, you may be spending on clicks that will never bring conversion or any solid return for your company or brand.

What is a landing page?

A landing page is a standalone page—meaning it can be separate from your website—that users “land on” once they click on your ads. Its main purpose is to gather your potential customers’ information or entice them to perform a specific action that’s beneficial to you. Here are some specific reasons they are crucial to your paid search campaign:

1. It helps convert potential into paying customers. When users click on an ad offering a 50% discount on shoes, they do so because they want to obtain the perk you are giving away. They want something from you. If your ad led them to your website, users would most likely end up confused at all the extra details. By using a landing page, you can focus their attention on how they can convert into actual customers. Do you want them to leave you their email address? Do you want them to click on something? The call-to-action on your landing page will say so clearly, so your potential customers know exactly what to do.

2. It helps you gather leads. You can incorporate into your landing page specific information fields that would allow you to capture details about users, whether it’s their name, telephone number, or email address, among other pertinent details.

You can use these details to interact with them through targeted emails, newsletters, and promotions, to name a few. What makes landing pages better than many lead-generation strategies, such as cold calling, is that users’ actions are entirely voluntary.

They wanted something you offered so they gave you their details wholeheartedly. They were not surprised or tricked into doing so. If they do not convert immediately, then you can nurture them so they become actual customers later on.

3. It delivers the information your customers need. Imagine yourself clicking on an ad that promises huge discounts in three easy steps, only to find yourself in a page detailing the company’s history, their advantages over their competition, and a list of all their products. Such an experience would definitely leave you feeling frustrated and a little betrayed. This is how your potential customers would feel if you led to your site once they click on your ad. A landing page will allow you to filter out unnecessary information so that users see only those they need. This way, they are not overwhelmed and are instead focused on what you want them to do.

4. It lets you get to know your market better. Paid search and landing pages can also be used as tools for market research. Testing is one of the most crucial steps in any online marketing effort and by creating variations in the content of both your ads and your landing page, you can ascertain how users respond to specific messages, offers, and even elements of your campaign.

By gauging their response or how well they receive your landing page, you can obtain answers for questions relevant to your business. Do users want more discounts? Do they want other products to go on sale, too? Compared to more proactive methods of research, such as surveys and questionnaires, testing through your landing page gathers organic data because your respondents go to you not to answer your questions, but because they need something from you. What you get is a raw insight into your market’s behavior and tendencies.

5. It lets you determine if your efforts are working. In the world of online marketing, there is no such thing as a single solution for all problems. It is for this reason that you need to test if your methods are working or if you need to tweak them further. By gauging how users behave in your landing pages, you will know if your entire campaign is working as intended.

Are you generating enough traffic? Are you converting enough people? You will also know which parts of the page or which ad copy is generating engagement. Does “Buy Now!” work better than “Purchase Now!” in getting clicks? Does short content work better than long ones? With the right tools connected to your landing page, you can obtain a lot of insights into how effective your campaign is.

6. It allows a better understanding of the funnel. When you have a full grasp of your market’s journey, you can take steps to optimize their experience. By creating different variations of your PPC ads and their corresponding landing page, you can gauge where your customers are in the sales funnel.

You can fashion your landing pages’ content to address your users’ needs, whether they are searching for products or validating their options. By studying how they behave in your landing pages, you’d have a better idea of how you can make their journey easier and more productive for you.

7. It can be used to boost other online endeavors. All factors considered, landing pages can become indispensable tools in any online marketing effort. Whatever insights you learn can be applied to ensure that your next campaigns are more attuned to the needs and nature of your market.

Needless to say, this doesn’t mean you’ll discover everything you need the first time, but as you go through your own journey as a marketer, you will gain an even clearer understanding of your market through your landing pages, among others.

Your landing page is a great way to ensure that users are being converted into actual customers through your PPC ads, but it can be a lot more than that. Used properly, it can be a vital tool in creating winning online marketing campaigns that benefit not just you and your brand, but also your prospective and existing customers.

Need help creating landing pages?

If you could do one thing to drastically improve your lead generation efforts, it would be to use landing pages on your website. Make the task easier for you. Get a free quote by calling us at 480-970-4688 or by filling out our online form.

The year of the video!

Every year since 2005 when Steve Jobs proclaimed it the year of the video with Final Cut Pro, every year digital marketers say, “This is the year of the video.”

More than a decade later it’s still the year of the video. Probably, not even Steve Jobs imagined just how much impact on the digital world video has.

Video is a way to communicate in a personal way with many people in visually. Use video as part of your marketing strategy, your competitors are likely doing so.

Years ago, producing videos was something only expensive productions companies could do. Today, even your smartphone can make decent videos on a small business budget.

Going viral

People always ask, how can I make a viral video. Not every video will go viral. Some videos will go viral for no other reason than they catch a funny moment, like a cat falling off a TV or kids coming on the set of a BBC interview.

Spontaneous moments that capture the fancy of millions of people are a great thing. However, to succeed with video marketing you need to have a strategy in place and communication tools that help drive users to your video. Some people can get lucky but in reality, it takes practice.

Is video really for me?

People will say, “I created a video and only 4 people watched it. I’m wondering if video is really for me.” Just creating a video thinking somebody is just going to come across it without promoting it doesn’t work.

There are many ways to promote your video on social media and with paid advertising. PPC ads can quickly grow an audience. Then as your audience grows, you can watch clicks on your video grow organically.

Here is the thing about “going viral” though – If you reach the hundred people you want to reach through the video, you really don’t care if 23,944,424 people are watching. The more niche your business is, the more value you’ll have with reaching a smaller audience.

If 100 people in out of thousands watch your video – you’re doing well. The video need not be a viral sensation to bring new customers. Just follow the ten steps presented later here and you can have some good results.

Your video doesn’t have to be an expensive slick production with all kinds of fancy effects. It is the content that counts. It’s difficult to create a video that goes viral, but doable if that is your goal, as shown in the following example/case study.

$100 Viral Video

Maybe you’ve seen the Blendtec “Will it Blend?” series of videos where things you would never put into a blender such as an iPhone are smashed to smithereens.

These viral videos started when the Marketing Director saw the R&D team blending up wooden boards to test product toughness. He had an idea to shoot a video of the operation and post it online.

With only a $100 in supplies, they made a video in the company break and blended up various non-food items – crazy things like marbles and a garden rake. Within five days of posting their videos on YouTube and on their own website, they had SIX MILLION YouTube views.

The take away here is to think of video as storytelling. Unlike viral videos that are often coincidental and just by chance, in the Blendtec case, it is a clear-cut strategy to say – how can we draw attention to the product, without talking just about the product?

Video length

If you listen to music, most songs are 3 minutes long and you can apply that as well to video. Anything more than that, if you look at that the trends in the graphs, after 3 minutes people fall off.

You want to have your 3 acts in 3 minutes when you tell a story with video. You can always go much longer, but it needs to be engaging to the audience.

One strategy is to design a campaign that is a series of short videos that if played in full would be 30 or 40 minutes long. Record ten or twelve 3-minute videos at the same time and then release one every week.

Video SEO

Google puts videos into the organic search results. If you have a video, you have a better chance of getting on the front page of the search results for your keywords because of your video content far more than just text. Another reason video is an important marketing tool.

10 steps to creating and promoting your video

Step 1: What is your story?

Number one – you will tell your story. For example:

• Why are you the best in the area you serve?
• What is your story about customer experience?
• What do customers think of you?
• What is your company culture?
• Who works for you what do they do?
• What kind of awards have you won?

You need to have a clear idea of what your story is and what are the theme and the purpose of your video. Making a video just for the sake of making a video is not a good reason. Take your story and connect it with the business objective.

What is the objective or your video? Are you looking to create an awareness of your business and promote it? Maybe you are trying to get more reviews or improve SEO for increased web traffic, leads, and sales. You could be looking for new employees.

All of these are possible reasons for the video, but the number one reason you’re creating videos is to tell YOUR STORY – and everything here is tied to the number one objective of all marketing – you want to grow your business.

SEO/content value and increasing traffic

If one of your motives for making a video is SEO content and keywords, you can add keywords when you upload your video and that will drive your SEO.

Step 2: Who are you trying to reach?

Step two – determine exactly who your audience is.

Do you want to reach business owners? Are you targeting a certain age group? Most businesses don’t have just one audience. Is there a segment of the population you wish to reach but have not done so successfully? Maybe a video aimed towards them will help.

Often people are searching for answers on how to do or fix something. Create a video to reach people who need content for education. Show them a “how to video” that shows what you are doing for your specialty.

Step 3: Plan your production

Plan your shoot and then – shoot your plan!

There was a time when all the new video social networks had started that just shooting a real-time video interviewing people while walking was enough, that’s OK for a live video shoot.

However, when you’re going to tell a story, be prepared and think – what are the themes and stories that match your objective. Be clear about the purpose of the video and the intended audience.

Gather a team in your company and brainstorm on what the video story will be. You could create 3 versions and vote on which one is best. Look at other videos that have been very successful and learn from them.

Use a script to know exactly what it is you are going to say so you can deliver your message in a clean and concise manner. Decide whether you can produce in-house or if will you need a pro, and set a budget.

You can make videos nowadays easily on your Smartphone with video editing apps. Use the resources you have within your company and you can produce a video at very low costs. Remember – it doesn’t have to be really fancy – it is the content that counts mainly.

Step 4: Upload your video to YouTube and Facebook

The most important step is number 4. You can’t just shoot the video, leave it on your phone for months and months, and decide one day to upload it. You need to take action and tell the world your story.

YouTube and Facebook are two of the biggest and have tremendous viewership. People still watch TV, but they watch considerably more TV and video on YouTube, Netflix, and other Internet sources, especially teens and young adults. You need to upload your video to both YouTube and Facebook.

If you don’t have a Facebook page, which is different from a profile page, you need to create one. Every business should have a Facebook business page. Just go to “Create Page” on Facebook and select:

• Local Business or Place
• Company, Organization or Institution
• Brand or Product

Tips for increasing your video’s online visibility

To increase traffic to your website, put in information that gets people to go to your website in the description areas when you post a video on YouTube or Facebook, even if they’re watching the video in the in the YouTube or Facebook ecosystem itself.

YouTube

When posting your video to YouTube and filling out descriptions and titles, think about the people who are looking for your story. Your title shouldn’t be something like – video taken May 9, 2017. It should be something like:

How to Lite a Fireplace – When to Replace Your Roof – Best Way to Remodel Your Kitchen.

Be direct with your title. Add your brand name and relevant tags about the subject of the video. These are the things that Google and other search engines are going to look at.

Here are some more tips to get your video delivering results:

• Add the URL to your website in the description, best if it is in the first 6 words. This way people don’t have to scroll down and search for it.
• Search for similar videos on YouTube and add a comment letting them know about YOUR video.
• Engage and respond to people who comment (positive and negative) about your video. The number of comments helps increase the video’s visibility.
• Post short videos or teasers on Instagram, which will let you syndicate to other sites.
• Embed the videos on your website. This works as a backlink to YouTube.

Facebook

• Upload the video to your company Facebook page.
• Post from personal pages to increase reach (employees can help a lot)

Step 5: Click once and share all over

Your website should not be your whole web presence. Your web presence should work in symphony with social media, maps, and other local listings to give you a large web footprint. You will want to share your videos on as many social networks as possible.

If you have a Yelp channel or Google My Business or some of the other hundreds of directories, it can be very time-consuming logging into every single one and your social media to add videos. Then, if you need to update anything you have to go back and do it all again.

There are many publishing tools that allow you to just click once and your video goes across your entire web presence. Then signals come back so you can monitor your video’s web presence and see things such as how many views it has, how long it’s being watched and more.

Whether it’s a video or a photo, make sure that you have Metadata turned on, if you’re taking a video with your phone make sure geographical location is turned on. These are all signals that tell Google and other search engines this is really a local business.

Step 6: Create ad campaigns

When you spend a lot of time and effort creating a video, make sure that you get as much of your audience as quickly as possible. Especially if there’s a call to action. The way to do this is advertise on YouTube, Facebook, and the Google Display Network.

Create a Google ad campaign

TrueView video ads

Google’s TrueView Ads are a great way to promote your video. Everyone by now who watches YouTube is familiar with the advertisements that appear before many videos start and the “skip” button that appears to go straight to the video.

With TrueView video ads you’ll pay only when users engage (watch for 30+ seconds)

You can laser target your videos to any audience you choose in the Google Network using keywords, demographics, affinity groups, shopping behavior, remarketing list and more.

Step 7: Connect with community and industry influencers

Connecting with the community of others in your industry is a good way to promote your video. Show people in your community the video, get their feedback and ask them to share it on social, blog posts, and emails. Share it on the Facebook pages of industry influencers.

• Work with your community
• Let them know you’re working on something big
• Remind them when your video goes live
• Engage influencers via social media

Step 8: Create a specific email marketing campaign

Emails are one more way to get people to watch your video and reinforce your brand’s story and one of the most effective tools for generating sales. Another advantage is that unlike using paid advertising to boost your video views – emails are free!

Social media is a very busy and noisy environment with many messages coming across. Emails are a more personal one-on-one conversation that if done right can be more effective than social media.

Don’t just tell them about your video, embed it in the email by using the embed function from your video host. Marketers who use video in email campaigns see increased click-through rates, increased time spent reading the email, and increased sharing and forwarding.

• Send a special update to your email list
• Include a link to the video in your next newsletter
• Share the video with your employees internally
• Have your team add a link to the video in their email signatures

Step 9: Prepare for any crisis or controversy

Did you see the 2017 Super Bowl ad from 84 – Lumber? Here is a perfect example of why you should have a plan to deal with negative feedback or controversy on a video you are ready to launch. Have a focus group, discuss possible concerns, and prepare responses.

• Accept that you can’t please everybody
• Consider all possible negative feedback ahead of time
• Prepare various responses to possible concerns, then tailor the reply to the platform (Facebook, YouTube, Twitter, email etc…)

Step 10: Post-release promotion

Finally, when you release your video, create a press release and send it out saying – Hey, everyone, watch our story. To make it more interesting you could interview the CEO of your company or perhaps a customer that was in the video and include your video in the Press Release.

• Send press releases
• Create a post and share the results
• Send a thank you email to everyone who worked on the project
• Submit your video to industry award contests

Video Ads

PPC Video

If you’re running a pay per click campaign with Google Ads, advertising with video works the same way – it is showing a video as the ad. With the pre-roll (an ad that appears before of a video), you won’t have to pay if no one clicks it.

You need something short, it could be 5 seconds or 15 seconds long. Don’t put up an entire video that would run 15 minutes. The probability a viewer will click and watch the whole thing goes down quickly

With video ads, just think about what you’re trying to say and deliver the message in the first 5 seconds.

If you have a dental practice, for example, a person uses the search term on Google or YouTube “bleeding gums treatment,” you could have a pre-roll video show up that talks about the common causes of bleeding gums.

That’s a chance to get in front of somebody interested in what you do. There are also ads that appear in the video as pop-ups and in search results.

How much does video advertising cost?

Just like pay per click, you have control over a daily budget. You may work with an account manager that manages this for you, so the cost is between you and the business that handles your account.

If you want to do it yourself and you understand AdWords a little, again, the one thing you need to remember is you only pay when someone engages your ad. If they skip BEFORE 30 seconds or the end, you don’t pay.

Say you’ve got a longer video that was 2 to 3 minutes long and they watch beyond the 5-second pre-roll and they go to 24 seconds, you’re still not paying YouTube for that advertising. For this reason, it’s good to get your message in as soon as possible.

Targeting

Whether you’re doing a campaign on YouTube or Facebook, just like Ad Words, with video advertising you target who you want to see the ad.

There’s a variety of targeting options that can help you reach the right customers for your business. Age, gender, location, interests and other subcategories allow you to say – I want my video in front of these people. Tailor your ad to the exact crowd you want to target.

Reach out and touch someone!

When you make a video to reach out to a potential client, you want to make it something that’s personal. Something they can easily understand and feel like you’re talking directly to them. Human to human – this is the mantra you need to attract customers.

You will want to talk about who you are, what you can do for clients and how they can contact you. 3 simple things that you can put into your video.

Built-in Analytics

What’s great about YouTube is the analytics built in so you can see the ad performance. You can make adjustments throughout it live and run multiple ads for A-B testing. You can also tell how long somebody’s engaged and watching.

Say you have a 5-minute video of an overview of how you do a project or job. If it’s 5 minutes long and you’re losing people at 3 minutes, what’s going on that people stop viewing? This information is powerful for knowing what is working and what’s not.

With analytics you can also see:

• How many views are paid for?
• Where your ads getting viewed
• How many clicks the ads getting

Analytics helps you see if your advertising’s working if you need to tweak anything or are if you in front of the right audience. These are all things you can change up.

Final thoughts

If you are communicating via video, you want to build trust with the viewer. You are showing your story about your business one on one. You are showing what you do and how you do it.

Make sure that your logo, contact information – phone number, email, your website all get into the video. Even if it’s a short video, people will be watching to the end if they are engaged.

PrimeView offers video distribution and video optimization as one of its many content marketing services.  Contact us and learn more about how we can help your Video Marketing efforts!

Customer A has been running a thousand dollar pay per click campaign. With more or less an 80% bounce rate, and a conversion rate of 0.26%, the campaign was certainly getting sadder by the day. We stepped in at their behest  and took a look at their campaign, and at the onset noticed the lack of negative keywords.

What are negative keywords? Basically negative keywords are keywords you don’t want your ad from appearing. For instance, you’re company is selling red velvet hats. Now if you’re selling, you certainly don’t want your ads to appear in searches for red velvet hats DIY or how to make red velvet hats. Adding negative keywords to your campaign prevents you from spending on irrelevant keywords.

Now back to Customer A.

For the last 3 months, without them noticing, they have been getting clicks from a completely unrelated phrase. Upon further check, we discovered that they’ve spent roughly $600 for clicks for that phrase alone. A phrase, that remember, is completely unrelated to the product they’re selling! Adding insult to injury, the word usually costs them less than a dollar per click so if you do the math…they’ve gotten 600 clicks for that phrase alone!

By just adding that phrase as a negative keyword, we have been able to save our client thousands of dollars in estimated annual costs. That’s just the first step, we’re keen on cutting out clicks that don’t convert, focus on keywords that bring in business and get more relevant traffic for their spend.

Take away:

If you’re doing your Pay per click campaign without the help of an agency, it pays to review your search queries on a daily basis so you can immediately weed out unrelated phrases and add to your negative keywords. There are also available keyword lists on the web you may find useful to add to your campaign. Get a fresh set of eyes to look at your search queries to see if you missed a phrase or two. For the more advanced customer, you can also use the keyword tool of adwords to search for negative keywords by entering your keyword and checking the corresponding “related” keywords the tool will suggest. Filter your list and keep on adding those negative keywords!

This could mean spending more money on traffic that converts, than traffic that only drains your budget.

If you prefer PrimeView to run your PPC campaign, talk to us…we’re waiting for your call!!!

Why is it important? It generally displays logical information, usually something that pertains directly to the keywords searched, or has the keywords directly on the page. In pay per click, the landing page is considered the place where “the deal is closed” which basically means that visitors decide on the landing page whether they are going to use the service of the web page or not.

Here’s an example, think about having a Google AdWords PPC ad running for one of your best keywords. Even if you advertise how great your company is and a potential customer clicks through on that ad, do you want them to be sent to your homepage? Of course not, there’s a big chance that they will leave your website especially if the customer cannot find the offer you are promoting or they need to search/navigate your website before they reach what they are looking for. In addition to this, there are several things to avoid when creating a PPC landing page:

• Unclear call to action (must have a large visible button that allows the customer clicking it)
• A page filled with unnecessary visual distractions. (Keep the page simple, clean, and straight to the point.)
• Having a long or heavy description. (Keep the sentence short and simple)
• Do not keep promises (the Ad Copy must be visible or relevant to the content of landing page)
• Having Long Forms (Keep forms as short and concise as possible)

Pay per click advertising is something that should be very hands on. If you’re not managing it on a constant basis you’ll be losing out on opportunities to improve, capitalize on successes, and increase the chance of spending money on fruitless campaigns.

1. Maximize Quality Score
It’s best to launch your PPC campaign with many ad groups, ideally with 5 to 15 keywords per ad group. Upon writing and ad copy include or insert a keyword as possible while still getting your message across. This helps you to get a good Quality Scores, which is important to the success of your campaign.

2. Bid on your Brand Terms
Don’t spend money bidding on your brand name, because chances are you already rank number one for your brand organically.

Pay-Per-Click Advertising or PPC is an online marketing technique that allows advertisers or business owners to place their ads on a website in exchange for a fee each time a user clicks on the ad. Quality score and the bid made on the keyword used will also influence the cost.

Just like any online marketing practice, PPC has its own set of advantages and disadvantages, and these are essential to understand if you’re considering including PPC as part of your strategy. Let’s look at each of them along with some tips on how you can maximize PPC to reach your goals.

Advantages

+ PPC is simple and can generate traffic quickly. PPC campaigns can generate traffic to your website as soon as the ad goes live, which makes it appealing especially if you want to see results fast. More so, the concept of putting up an ad and paying for the number of clicks it gets is easy to grasp and understand, which adds to the appeal of PPC.

+ PPC campaign results are easy to measure. Unlike Search Engine Optimization (SEO), the results of your efforts on a PPC campaign can be easily measured.

Most PPC networks have metrics that allow advertisers to see if their ads are generating conversions and profit. These metrics are designed to show the number of viewers who saw the ad, number of clicks, and if viewers reacted to the ad as you expect them to.

There are also conversion pixels, which are codes present in PPC services such as AdWords. They allow you to see which keywords, ad messages, and landing pages are generating conversions.

+ PPC allows you full control. In a PPC campaign, you have complete say on what will appear on your ad, where will it be published, and which audience it will reach. You can also control what keyword searches it will appear for. Because of that, you can optimize user experience, filter unnecessary traffic, and reach your target markets whether locally or internationally.

+ PPC Ads can be adjusted easily. While other search engine marketing techniques may take weeks or months to adapt to current market behavior, PPC campaigns can be easily revised in order to meet the latest trends and developments in the field.

+ PPC Ads are cost-effective. The cost of placing an ad for a particular keyword can cost for as low as $.10 per click. If that click led a user to buy your product or avail of your service worth $100, you easily made considerable profit.

Disadvantages

– PPC can cost a lot if you can’t manage the campaign properly. We mentioned that PPC is appealing because it can generate exposure and conversion for a low cost, but it can backfire on your budget if you’re not careful.

One of the ways that you can overspend on a PPC campaign is when you get caught in a bidding war over keywords with your competitors. While it’s your goal to get the top spot on ad listings, you shouldn’t let it make you spend more than what you initially intended to. Instead of competing for a widely searched term, focus on specific keywords that cost less but are more targeted to your desired market. Doing so will help you stick to your budget.

– PPC can generate junk traffic. There are times when some business owners will deliberately click on their competitor’s ads just to rack up the latter’s expenses. The volume of the clicks may appear good in terms of statistics and figures, but it’s going to be bad for your finances and goals.

Remember, search engines or website owners don’t take into account whether the clicks generated profit for you or not. As long as the ad is clicked on, you will get charged. That’s why you need to manage your PPC campaign closely so that you’ll know if your ads are generating conversions and reaching the right audience.

– PPC campaigns are not always successful. Holding a PPC campaign doesn’t necessarily equate to an increase in conversions or in your sales. It’s not just about setting up ads and expecting them to generate traffic and dollars to your business. A PPC campaign will only be successful at helping you attain your marketing goals if you know how to manage it properly.

How to Get the Best out of PPC Advertising

PPC advertising can help you reach your goals and generate good profit for your business if you know how to handle a campaign. Here are some quick to tips to help you get started:

‣ Focus. You need to have a clear picture of why you want to do PPC advertising. If you don’t know its purpose from the get-go, you will have a hard time managing it later on. Remember that while PPC advertising has many advantages, it can be counter-productive if you’re not careful.

Having a clear understanding of what you want the campaign to attain will help you stay on track, choose the right keywords, create ad messages that are on-point, and ultimately, increase your conversions.

‣Set a budget and stick to it. You need to know how much you’re willing to spend. Ideally, the cost of each click should be less than the profit it would make.

‣Choose specific keywords. The broadest key search terms may seem to be your best bet. However, you need to understand that they may not work well in terms of your budget.

Broad keywords cost higher per click, so it’s advisable to bid on more focused keywords. So instead of trying to get the term “bicycles”, go for more specific keywords like “cross-country mountain bikes in Arizona”. More so, broad keywords may generate a huge number of clicks that will not result to conversions.

‣ Write ad messages that are clear and on-point. If you want to persuade people to check what you have to offer, you need to write your ads well. Let users know what’s in it for them. Just like choosing keywords, you need to be specific and direct in writing your PPC ads.

‣Always be willing to adjust. Stay on the lookout for changes in market behavior—your audience and other competitors’ bid for a specific keyword. Learn to adapt to these changes so that you can make adjustments accordingly.

‣Work with the right professionals. Starting a PPC campaign may seem simple, but managing it can be complicated. In the long run, it can be challenging to keep up with your progress, stay abreast with market trends, and analyze the factors that affect your campaign. That’s why it’s best to work with a PPC service provider. PrimeView can help you with that.

PPC advertising can be very effective depending on the way you perform the process. We at PrimeView have a dedicated PPC team that will safeguard you against common PPC mistakes; provided their insight and expertise. Our company has created various PPC packages at different price points so you can choose the one that best fits your company’s needs and maximize your PPC campaign.

It’s no joke advertising online because if you don’t know what you are doing you can easily lose a lot of money. Online advertising is not for everyone. It is like going on a battle field and facing numerous competitors. It is not all about bidding to get the top spot, there are methods to have an effective advertising online.

Google AdWords, Yahoo! Search Marketing and BING Microsoft AdCenter are the top three largest networks and advertisement providers online. But among all the PPC providers, Google dominates the entire web with a total of 74% of consumers use Google Search Engine.

How familiar are you with the pay-per click process? There is more to the pay-per click process than you may know. There are best practices to get an effective Pay-Per Click advertising by determining website landing page, products and services relevance to the keywords, building effective ad copies and a lot more.

The advantage of pay per click advertising is that the ads can be set by bidding on its position but it doesn’t mean that being on the top spot is the one who wins the competition; another thing is that the ads can become visible on the first page in an instant. Pay-per click gives you options like doing testings, pausing or deleting the keywords that are found to be ineffective. Selecting ineffective or negative keywords can cost you an enormous amount of money.

We at PrimeView have a dedicated PPC team that will safeguard you against common PPC mistakes; provide their experienced insight and much more. Our company has created various PPC packages at different price points so you can choose the one that best fits your company’s needs and maximize the effectiveness of your PPC campaign.

Pay-Per-Click (PPC) is undoubtedly the most powerful strategy for advertising over the internet today. Simply put, PPC allows businesses to compete for the most visible spots on Search Engines like Google, Yahoo and Bing via an auction format. It’s the easiest way to generate traffic to your site, fastest way to reach your customers on the services you offer or even getting an instant sale on your products and retain your profits. PPC is the most targeted advertising in history, as your ad only shows to the potential customers that have shown a specific interest in your service or product.

Why PPC advertising is a must for every business, small or large, local or web based?

Internet has become the primary source of consumer information and shopping. Consumers are turning to the internet first when looking for a product or service. It’s also no secret that first page organic or natural search engine position is very difficult and very expensive to achieve, especially for small businesses.PPC allows you to get your ads become visible on the first page and in front of consumers who searched for the product or service that you offer. Another thing is it allows you to get matched up with the consumers already looking for your business. You, being the advertiser, set the max price in auction style that you are willing to pay per click, daily/monthly budget, where you want your ads to run geographically, and what hours you want your ads to run.

I am not able to decide between SEO and PPC. Which one of these should I choose and why?

SEO and PPC have their own advantages and features. Both have different methods that aim to place or show your website at the first page of the search engine results to drive traffic to your website. What makes pay per click different from search engine optimization? PPC advertising takes only minutes to setup while SEO takes months or even a year to complete its process and give you best results.

What ad position will my PPC ads appear on?

You can make your ad appear on any desired rank if you are willing to match the bid. For the majority of pay per click search engines, the highest bid wins the top spot, the next highest, the second spot, and so on.

However, having the highest rank does not necessarily guarantee a higher click through rate (CTR) because it is prone to accidental clicks. A lot of times ads appearing on rank 2 and 3 have a higher CTR.

How many ads would you be creating for my PPC campaign?

We recommend 2 or 3 ads to run on its 45~60 day’s period, so that we can determine which ads are effective by gaining most clicks. The ineffective ads would be paused, deleted or can also be replaced with a new format of ads. One good example of effective ads is by putting special offers which will help to attract or call the attention of consumers that will click on your ads.

How many keywords would you research on?

There is no limit to the number of keywords that we research into. We will dig up as many keyword combinations as possible for your site; this method will give you the best combination of highly relevant, cheaper and a group of keywords that were unexplored by your competitors.

How long do PPC search engines take to calibrate rankings?

It is instantly based on the bid rates and other metrics like click through rates by all the popular PPC search engines. There are search engines took 8~24hrs to review and approve the ad copy and then reflect PPC rankings.

Targeting the Ads: Local or Global

Pay-Per Click advertising allows you to show your ads by targeting specific countries, states, regions, cities, and by radius. This method is very useful especially for small or local business that will help you to target consumers within the range of your service area.