The year of the video!

Every year since 2005 when Steve Jobs proclaimed it the year of the video with Final Cut Pro, every year digital marketers say, “This is the year of the video.”

More than a decade later it’s still the year of the video. Probably, not even Steve Jobs imagined just how much impact on the digital world video has.

Video is a way to communicate in a personal way with many people in visually. Use video as part of your marketing strategy, your competitors are likely doing so.

Years ago, producing videos was something only expensive productions companies could do. Today, even your smartphone can make decent videos on a small business budget.

Going viral

People always ask, how can I make a viral video. Not every video will go viral. Some videos will go viral for no other reason than they catch a funny moment, like a cat falling off a TV or kids coming on the set of a BBC interview.

Spontaneous moments that capture the fancy of millions of people are a great thing. However, to succeed with video marketing you need to have a strategy in place and communication tools that help drive users to your video. Some people can get lucky but in reality, it takes practice.

Is video really for me?

People will say, “I created a video and only 4 people watched it. I’m wondering if video is really for me.” Just creating a video thinking somebody is just going to come across it without promoting it doesn’t work.

There are many ways to promote your video on social media and with paid advertising. PPC ads can quickly grow an audience. Then as your audience grows, you can watch clicks on your video grow organically.

Here is the thing about “going viral” though – If you reach the hundred people you want to reach through the video, you really don’t care if 23,944,424 people are watching. The more niche your business is, the more value you’ll have with reaching a smaller audience.

If 100 people in out of thousands watch your video – you’re doing well. The video need not be a viral sensation to bring new customers. Just follow the ten steps presented later here and you can have some good results.

Your video doesn’t have to be an expensive slick production with all kinds of fancy effects. It is the content that counts. It’s difficult to create a video that goes viral, but doable if that is your goal, as shown in the following example/case study.

$100 Viral Video

Maybe you’ve seen the Blendtec “Will it Blend?” series of videos where things you would never put into a blender such as an iPhone are smashed to smithereens.

These viral videos started when the Marketing Director saw the R&D team blending up wooden boards to test product toughness. He had an idea to shoot a video of the operation and post it online.

With only a $100 in supplies, they made a video in the company break and blended up various non-food items – crazy things like marbles and a garden rake. Within five days of posting their videos on YouTube and on their own website, they had SIX MILLION YouTube views.

The take away here is to think of video as storytelling. Unlike viral videos that are often coincidental and just by chance, in the Blendtec case, it is a clear-cut strategy to say – how can we draw attention to the product, without talking just about the product?

Video length

If you listen to music, most songs are 3 minutes long and you can apply that as well to video. Anything more than that, if you look at that the trends in the graphs, after 3 minutes people fall off.

You want to have your 3 acts in 3 minutes when you tell a story with video. You can always go much longer, but it needs to be engaging to the audience.

One strategy is to design a campaign that is a series of short videos that if played in full would be 30 or 40 minutes long. Record ten or twelve 3-minute videos at the same time and then release one every week.

Video SEO

Google puts videos into the organic search results. If you have a video, you have a better chance of getting on the front page of the search results for your keywords because of your video content far more than just text. Another reason video is an important marketing tool.

10 steps to creating and promoting your video

Step 1: What is your story?

Number one – you will tell your story. For example:

• Why are you the best in the area you serve?
• What is your story about customer experience?
• What do customers think of you?
• What is your company culture?
• Who works for you what do they do?
• What kind of awards have you won?

You need to have a clear idea of what your story is and what are the theme and the purpose of your video. Making a video just for the sake of making a video is not a good reason. Take your story and connect it with the business objective.

What is the objective or your video? Are you looking to create an awareness of your business and promote it? Maybe you are trying to get more reviews or improve SEO for increased web traffic, leads, and sales. You could be looking for new employees.

All of these are possible reasons for the video, but the number one reason you’re creating videos is to tell YOUR STORY – and everything here is tied to the number one objective of all marketing – you want to grow your business.

SEO/content value and increasing traffic

If one of your motives for making a video is SEO content and keywords, you can add keywords when you upload your video and that will drive your SEO.

Step 2: Who are you trying to reach?

Step two – determine exactly who your audience is.

Do you want to reach business owners? Are you targeting a certain age group? Most businesses don’t have just one audience. Is there a segment of the population you wish to reach but have not done so successfully? Maybe a video aimed towards them will help.

Often people are searching for answers on how to do or fix something. Create a video to reach people who need content for education. Show them a “how to video” that shows what you are doing for your specialty.

Step 3: Plan your production

Plan your shoot and then – shoot your plan!

There was a time when all the new video social networks had started that just shooting a real-time video interviewing people while walking was enough, that’s OK for a live video shoot.

However, when you’re going to tell a story, be prepared and think – what are the themes and stories that match your objective. Be clear about the purpose of the video and the intended audience.

Gather a team in your company and brainstorm on what the video story will be. You could create 3 versions and vote on which one is best. Look at other videos that have been very successful and learn from them.

Use a script to know exactly what it is you are going to say so you can deliver your message in a clean and concise manner. Decide whether you can produce in-house or if will you need a pro, and set a budget.

You can make videos nowadays easily on your Smartphone with video editing apps. Use the resources you have within your company and you can produce a video at very low costs. Remember – it doesn’t have to be really fancy – it is the content that counts mainly.

Step 4: Upload your video to YouTube and Facebook

The most important step is number 4. You can’t just shoot the video, leave it on your phone for months and months, and decide one day to upload it. You need to take action and tell the world your story.

YouTube and Facebook are two of the biggest and have tremendous viewership. People still watch TV, but they watch considerably more TV and video on YouTube, Netflix, and other Internet sources, especially teens and young adults. You need to upload your video to both YouTube and Facebook.

If you don’t have a Facebook page, which is different from a profile page, you need to create one. Every business should have a Facebook business page. Just go to “Create Page” on Facebook and select:

• Local Business or Place
• Company, Organization or Institution
• Brand or Product

Tips for increasing your video’s online visibility

To increase traffic to your website, put in information that gets people to go to your website in the description areas when you post a video on YouTube or Facebook, even if they’re watching the video in the in the YouTube or Facebook ecosystem itself.

YouTube

When posting your video to YouTube and filling out descriptions and titles, think about the people who are looking for your story. Your title shouldn’t be something like – video taken May 9, 2017. It should be something like:

How to Lite a Fireplace – When to Replace Your Roof – Best Way to Remodel Your Kitchen.

Be direct with your title. Add your brand name and relevant tags about the subject of the video. These are the things that Google and other search engines are going to look at.

Here are some more tips to get your video delivering results:

• Add the URL to your website in the description, best if it is in the first 6 words. This way people don’t have to scroll down and search for it.
• Search for similar videos on YouTube and add a comment letting them know about YOUR video.
• Engage and respond to people who comment (positive and negative) about your video. The number of comments helps increase the video’s visibility.
• Post short videos or teasers on Instagram, which will let you syndicate to other sites.
• Embed the videos on your website. This works as a backlink to YouTube.

Facebook

• Upload the video to your company Facebook page.
• Post from personal pages to increase reach (employees can help a lot)

Step 5: Click once and share all over

Your website should not be your whole web presence. Your web presence should work in symphony with social media, maps, and other local listings to give you a large web footprint. You will want to share your videos on as many social networks as possible.

If you have a Yelp channel or Google My Business or some of the other hundreds of directories, it can be very time-consuming logging into every single one and your social media to add videos. Then, if you need to update anything you have to go back and do it all again.

There are many publishing tools that allow you to just click once and your video goes across your entire web presence. Then signals come back so you can monitor your video’s web presence and see things such as how many views it has, how long it’s being watched and more.

Whether it’s a video or a photo, make sure that you have Metadata turned on, if you’re taking a video with your phone make sure geographical location is turned on. These are all signals that tell Google and other search engines this is really a local business.

Step 6: Create ad campaigns

When you spend a lot of time and effort creating a video, make sure that you get as much of your audience as quickly as possible. Especially if there’s a call to action. The way to do this is advertise on YouTube, Facebook, and the Google Display Network.

Create a Google ad campaign

TrueView video ads

Google’s TrueView Ads are a great way to promote your video. Everyone by now who watches YouTube is familiar with the advertisements that appear before many videos start and the “skip” button that appears to go straight to the video.

With TrueView video ads you’ll pay only when users engage (watch for 30+ seconds)

You can laser target your videos to any audience you choose in the Google Network using keywords, demographics, affinity groups, shopping behavior, remarketing list and more.

Step 7: Connect with community and industry influencers

Connecting with the community of others in your industry is a good way to promote your video. Show people in your community the video, get their feedback and ask them to share it on social, blog posts, and emails. Share it on the Facebook pages of industry influencers.

• Work with your community
• Let them know you’re working on something big
• Remind them when your video goes live
• Engage influencers via social media

Step 8: Create a specific email marketing campaign

Emails are one more way to get people to watch your video and reinforce your brand’s story and one of the most effective tools for generating sales. Another advantage is that unlike using paid advertising to boost your video views – emails are free!

Social media is a very busy and noisy environment with many messages coming across. Emails are a more personal one-on-one conversation that if done right can be more effective than social media.

Don’t just tell them about your video, embed it in the email by using the embed function from your video host. Marketers who use video in email campaigns see increased click-through rates, increased time spent reading the email, and increased sharing and forwarding.

• Send a special update to your email list
• Include a link to the video in your next newsletter
• Share the video with your employees internally
• Have your team add a link to the video in their email signatures

Step 9: Prepare for any crisis or controversy

Did you see the 2017 Super Bowl ad from 84 – Lumber? Here is a perfect example of why you should have a plan to deal with negative feedback or controversy on a video you are ready to launch. Have a focus group, discuss possible concerns, and prepare responses.

• Accept that you can’t please everybody
• Consider all possible negative feedback ahead of time
• Prepare various responses to possible concerns, then tailor the reply to the platform (Facebook, YouTube, Twitter, email etc…)

Step 10: Post-release promotion

Finally, when you release your video, create a press release and send it out saying – Hey, everyone, watch our story. To make it more interesting you could interview the CEO of your company or perhaps a customer that was in the video and include your video in the Press Release.

• Send press releases
• Create a post and share the results
• Send a thank you email to everyone who worked on the project
• Submit your video to industry award contests

Video Ads

PPC Video

If you’re running a pay per click campaign with Google Ads, advertising with video works the same way – it is showing a video as the ad. With the pre-roll (an ad that appears before of a video), you won’t have to pay if no one clicks it.

You need something short, it could be 5 seconds or 15 seconds long. Don’t put up an entire video that would run 15 minutes. The probability a viewer will click and watch the whole thing goes down quickly

With video ads, just think about what you’re trying to say and deliver the message in the first 5 seconds.

If you have a dental practice, for example, a person uses the search term on Google or YouTube “bleeding gums treatment,” you could have a pre-roll video show up that talks about the common causes of bleeding gums.

That’s a chance to get in front of somebody interested in what you do. There are also ads that appear in the video as pop-ups and in search results.

How much does video advertising cost?

Just like pay per click, you have control over a daily budget. You may work with an account manager that manages this for you, so the cost is between you and the business that handles your account.

If you want to do it yourself and you understand AdWords a little, again, the one thing you need to remember is you only pay when someone engages your ad. If they skip BEFORE 30 seconds or the end, you don’t pay.

Say you’ve got a longer video that was 2 to 3 minutes long and they watch beyond the 5-second pre-roll and they go to 24 seconds, you’re still not paying YouTube for that advertising. For this reason, it’s good to get your message in as soon as possible.

Targeting

Whether you’re doing a campaign on YouTube or Facebook, just like Ad Words, with video advertising you target who you want to see the ad.

There’s a variety of targeting options that can help you reach the right customers for your business. Age, gender, location, interests and other subcategories allow you to say – I want my video in front of these people. Tailor your ad to the exact crowd you want to target.

Reach out and touch someone!

When you make a video to reach out to a potential client, you want to make it something that’s personal. Something they can easily understand and feel like you’re talking directly to them. Human to human – this is the mantra you need to attract customers.

You will want to talk about who you are, what you can do for clients and how they can contact you. 3 simple things that you can put into your video.

Built-in Analytics

What’s great about YouTube is the analytics built in so you can see the ad performance. You can make adjustments throughout it live and run multiple ads for A-B testing. You can also tell how long somebody’s engaged and watching.

Say you have a 5-minute video of an overview of how you do a project or job. If it’s 5 minutes long and you’re losing people at 3 minutes, what’s going on that people stop viewing? This information is powerful for knowing what is working and what’s not.

With analytics you can also see:

• How many views are paid for?
• Where your ads getting viewed
• How many clicks the ads getting

Analytics helps you see if your advertising’s working if you need to tweak anything or are if you in front of the right audience. These are all things you can change up.

Final thoughts

If you are communicating via video, you want to build trust with the viewer. You are showing your story about your business one on one. You are showing what you do and how you do it.

Make sure that your logo, contact information – phone number, email, your website all get into the video. Even if it’s a short video, people will be watching to the end if they are engaged.

PrimeView offers video distribution and video optimization as one of its many content marketing services.  Contact us and learn more about how we can help your Video Marketing efforts!

According to a HubSpot Research, “54% of consumers want to see videos from brands they support in comparison to email newsletters (46%) or social image (41%) based content. We also found that video content was the most memorable (43%) in comparison to text (18%) and images (36%).”

There is no question that the role of video has significantly grown in the last decade. Several blog sites have dedicated pages to the growing trend, and although there are hundreds and thousands of video creation tips online, many continue to struggle from unsuccessful attempts at video marketing.

In a previous article, we discussed the factors that contribute to an unsuccessful video marketing campaign. Today, we will further explore the elements that negatively impact the conversion-driving power of online business videos.

1. Are you producing top-notch quality?

Please tell us that you didn’t use a mobile device’s camera to record your business video. Although everyone with a smartphone has access to decent-quality video recording and editing technology, it simply does not measure up to high-grade equipment.

Sometimes, simply “doing your best” will not be good enough to execute what should be a professional promotion of a brand. It’s important to remember that just because you have a camera does not mean you know how to use it to your marketing advantage. If your video marketing strategy stands on frail foundation, you can bet that it won’t stand tall for long. Even the most original and outstanding video content ideas require quality execution to connect with an audience.

The Fix: The best solution is to work with people who understand video marketing and have track records of success. Do not hesitate to hire a video marketing agency that dedicates their time and resources to creating stand-out video campaigns. Also, ensure that your team works closely with the agency to produce niche videos that maximize your budget and effectively reaches target audiences.

2. Did you promote your video online?

Once you publish your video, the work is only 50% done. Video distribution is only half the battle (if not more). Statistically speaking, only a small percentage of video campaigns ever go viral. Some never get past a certain number of views just because the content is bad. But some high-quality and compelling videos fail to exceed expectations because they lack in one thing — promotion.

The Fix: The purpose of videos is to draw as many views as possible. To attract viewers, you need to refine your online social skills. Get more views by promoting your video on social media, by sending it to influencers and asking them to post or talk about it on their platforms, and of course, encouraging every person you know to share it with everyone they know.

If you have the budget, hiring an outside firm that specializes in social media and online video promotion can be highly beneficial. If not, be prepared and freshen up your social media presence. Remember that social networks are your most powerful marketing channels.

3. Did you remember to include transcripts?

Video transcription is the process of translating a video’s audio into visual text. This is done either done by human transcriptionists or by automatic speech recognition technology (and sometimes a combination of the two for double-checking purposes).

So, did you miss including a transcript of your video? Transcripts are great for improving your SEO efforts. In fact, it could be the reason why your video was unable to reach your audience on other platforms. Without an accompanying transcript, search engines like Google, Yahoo, and Bing have no way of understanding the context of your video. Thus, your video will not show up on search engines.

The Fix: The solution is as simple and as straightforward as making your video more search engine-friendly by adding transcripts. Most interns are given the responsibility of translating audio into text. But you may also use online services like GMR Transcription to get captions for every video you upload.

4. Did you optimize your video for SEO?

Like most forms of content marketing, video has become oversaturated. If up until today, you are not using SEO to help your videos stand out, you are likely to miss out on gathering more views.

Metadata is an underlying definition or description. It summarizes necessary information about data, which makes finding and working with particular instances of data easier. Having the ability to filter through that metadata makes it so much easier for a search engine user to locate a specific document or footage online.

Metadata matters, but not everyone who launches a video marketing campaign knows just how crucial it is and how it works. Metadata includes the titles, tags, and descriptions of your video. Those are the key components that allow people to find your videos when they are searching on Google, YouTube, and other search engines.

The Fix: Use handy online tools such as the YouTube Keyword Suggestion Tool to find appropriate and relevant keyword suggestions. You may also use a tool like TubeBuddy to optimize your videos.

5. Are you working with the right video marketing agency?

Most marketing agencies can support you across a wide variety of different marketing strategies and tactics. But the truth is, some agencies that claim to be the best at video content tend to specialize in only a handful of video marketing tactics.

The Fix: As one of the more recent additions to the marketing mix, video marketing is not something that many marketing agencies provide or fully support. That said, if you are looking for a team that provides excellent video marketing services in the state of Arizona, PrimeView is the company for the job. We will take charge of conceptualizing content ideas, planning strategies, drafting scripts, editing, and even submitting your video to the best video search engines and sharing sites. Your video will then be indexed for optimum search engine optimization to reach your desired target markets. Call PrimeView today at 480-970-4688 to request a free proposal.

Conclusion

Avoiding these mistakes will significantly help you improve the odds of creating videos with tremendous potential. Follow these pro tips, and your video might accomplish your marketing and conversion goals.

As a marketer, you understand how challenging it can be to provide new and unique ways for your product or service to stand out amidst a sea of competitors. In hindsight, video marketing is nothing new — but it can prove as a unique, powerful, and efficient aspect of a marketing strategy.

As a matter of fact, online videos are so popular that they increase the click-through rates of emails by 200 to 300 percent. Further research shows that adding videos on a landing page increases conversions by 80 percent. Today, 60 percent of marketers use video in their marketing and roughly 73 percent plan on improving their use of video. The continuing growth of video marketing is due to the 90 percent of people claiming that product-focused videos help them make better buying decisions.

Now, you may be one of the 60 percent of marketers leveraging on this powerful strategy — but why exactly are your video marketing efforts failing?

In truth, producing video after video is not enough. You have to do it right if you want people to take action, make a purchase, and believe in your brand. If your video marketing investments are not producing measurable growth for your small business, here are the top reasons why (and how you can fix them).

1. Are you creating original content?

No matter what kind of product or service you put into the world, always remember that your brand will not be rewarded for doing what everyone else is doing. Your target audience will recognize originality, so steer clear of distinct resemblances to your competitors.

The Fix: There is no other workaround than to be original. You must take calculated risks, have fun, and build your brand. Like how every person has a unique personality or quirk that differentiates them from everyone else, your brand must possess a stand-out character. If you don’t know your brand well enough, it will be difficult to use its charm to your advantage. In this case, put your team through rigorous branding to figure things out. Remember that some of the world’s most authentic and inspiring business owners are unapologetically themselves.

2. Is your message or objective clear?

Making an online business video just for the sake of making one is never a good idea. Have you ever heard of the saying, “If you can’t explain it simply, you simply don’t understand it,” — and neither will your audience. If your objective is unclear, or if you are struggling to put into words the message you want to convey, your audience is unlikely to stick around until the end of your video.

The Fix: To start defining your objectives clearly, here are the two questions you must answer:

• How will your video help customers and prospects solve their problems?
• What benefits do your products or services provide?

It all boils down to crafting a high-quality script. All successful business content has a clear and concise message. They comprehensively describe a problem, provide a groundbreaking solution, then present quirks that show their brand’s personality to keep the video compelling.

3. Are you connecting with the right audience?

A great video does one thing that no other form of content can — it makes information super-easy to digest. If a viewer is not able to connect with your story, your video is likely to fail. Aside from the possibility of having an unclear objective, another cause could be not knowing who your target audience is. If you are attempting to tap into all audiences instead of segmented groups, it won’t connect to anyone.

The Fix: It is crucial to make sure that audience research is a significant part of your pre-production strategy. Section your audience using demographics, interests, behaviors, and other related factors.

4. Are you striking a balance between selling and authenticity?

You may be the one producing the videos, but they are more for your audience than for your business. Therefore, hard selling will not be an effective tactic to draw in more prospects. If your videos are just like the commercials people see on TV, where they only showcase their product like an advertisement — your campaign is bound to flunk. Take a good look at how successful Youtube online creators talk about a product. Many of them gather millions of loyal subscribers by making a legitimate effort to define a product, while staying true to their brand’s personality and authenticity.

Customers are hypersensitive to being sold. Applying psychological pressure or pushing your viewers through urgency and other hard selling tactics will not deliver the results you desire.

The Fix: Make sure that your video strikes the right balance between selling and authenticity. Though the reasoning behind your video is to sell your product or service, that should not be the goal. Instead, let’s move on to reason #5.

5. Do you nail your sales pitch?

At this point, you may be thinking, “My content is original, my objectives are as clear as daylight, I connect with the right audience, and my brand’s personality shows — but my videos are still failing to convert!” If this is the case, the issue could be the journey you create for your viewers. In fear of hard selling, you may be slacking on providing a comprehensible or easy “next step” for your viewers.

The Fix: Similar to writing a blog post, it’s not necessary to leave your call-to-action (CTA) at the very end. Make sure to use more than one type of CTA, but keep your desired action consistent. Know your CTA options and experiment with different placements and choice of words.

The types of video CTAs include:

• Verbal:

  Spoken by a narrator.

• Annotations:

  Clickable text layered on top of a video.

• In-Video:

  CTAs that are part of a video.

• End Cards:

  CTAs that are at the final screen of a video with credits, which include links.

In the simplest sense, do not forget to tell your viewers to “reach out to us,” “sign up,” “register,” “call now,” “click here” or do whatever it is you want them to do.

What’s next?

If your videos are guilty of any one of the five bases, now is the time to redevelop your video marketing ventures. But wait! There is still much to learn about video marketing and why your campaign efforts are failing. Keep an eye out for part two of this article, where we will further discuss the factors that impact the conversion-driving power of online business videos.

●    Over-Optimizing a Website With Keywords
●    Not Publishing Enough Content
●    Website Has Duplicate Content
●    Using Unnatural Link Building Techniques
●    Not Creating a Social Media Account for the Business

As discussed in our previous post, it is highly necessary to steer clear from any of the aforementioned practices because they do more harm than good. An outstanding SEO campaign does not include any of these practices, and business owners who are using these “strategies” are only asking for a Google penalty, which means a lower ranking and a bad reputation.

If you are an entrepreneur with a company website, it would be wise to take note of the following SEO mistakes and ensure that these are not utilized by you or the SEO company you have enlisted to optimize your website.

6. Ignoring Local Search Trends – If there is one thing every business owner should pay attention to on top of basic white hat techniques for their SEO campaign, it is to keep up-to-date on local search trends. Small, independent business owners would be able to reach out to their target market residing within their area if they are ranking locally.As much as 30 percent of Google searches are focused on a specific location, so if your businesses operates within Scottsdale, then it would make sense to rank for geotargeted keywords with Scottsdale as the location, instead of a broader area such as Arizona, unless of course your business serves the whole state. Many business owners tend to focus on state or national search results, which are extremely competitive, when they can get more profit by focusing on local SEO.

7. Not Taking the Time to Seek Customer Reviews – One of the best ways to secure your ranking and reputation online is through business reviews made by clients. As the owner of your business, you need to find ways to encourage your customers to create reviews.Google+ pages and other local listing sites offer a way for clients to share their thoughts and opinions on a certain product or service, or the company in general, so take time to capitalize on that.

8. Not Utilizing Competitive Analysis Tools – The best way to keep track of your website’s status and performance is by performing a competitive analysis. You can also take time to pull out competitor backlinks to compareresults. Study the top five competitors in your industry and see which keywords they are targeting and what kinds of backlinks you need to help your website rank for them.

9. Overlooking the Importance of Image Titles – There are still a significant number of business owners that have not yet realized the importance of images and the impact they have on your website. File names and alt text for each image should be relevant to the page content. Use keywords that you have assigned to the page and include the location in both the file name and alt text.

10. Not Optimizing Site Navigation – People expect your website to be easily navigated and search engines reward it. If you do not have a clear hierarchy on your website; how will Google know what is most important on your site? If users can’t find out what services you offer, they are going to leave and look elsewhere. This is going to increase your bounce rate, lower conversions, and let Google know your site is not the best result when people quickly return to the search results and visit another site.

11. No Contact Information on Your Webpages – Many websites only have contact information on the contact page. If you want people to call or message you, make it easy for them. Including your local address and phone number on each page of your site will help with lead generation and provide better local rankings. Remember to have your NAP data appear the same as it does in local directories and citations.

12. Your Website is Not Mobile-Ready – This is 2014 and there is no reason to not be mobile ready. Over 50 percent of searches are done from mobile devices. If your site is not compatible, you can kiss traffic and rankings goodbye. If you are on a tight budget, you can switch to a CMS like WordPress and make use of a cheap mobile-ready template.

13. Not Making Use of Videos – There are several search terms that trigger videos above fold. Simply upload your video to YouTube and include your keyword in the title. Build some links to the video page and voila, express ticket to the front page of Google. You may also get traffic from YouTube directly since it is the second largest search engine. Here is an example of videos appearing for localized terms that did not trigger local results. If local results were triggered, you would see videos in the first-third or fifth result or lower.

Managing a website, along with a business, is time-consuming. With the added responsibility of keeping up with changes in the SEO industry, it’s difficult for business owners to have a clear idea of what to do when it comes to implementing an SEO campaign. It’s easy to understand why business owners commit these mistakes, considering the amount of bad information floating around the Internet. Hopefully this article sheds some light on what things not to do, as well as what tactics will be beneficial.