A Powerful Tool for a Present-Day Law Firm

Founding partners Troy Froderman and Scott Ryan acknowledged that besides marketing, a good website could streamline the processes involved in legal services, as well as boost their traffic and conversions. Their previous website’s performance, however, was not up to par.

PrimeView recommended a website redesign, along with SEO optimization and digital marketing services, to bring FR Law the results they want.

• Making the site more user-friendly.

Approaching web design and functionality from the end-user’s standpoint is always the right way to design a website. PrimeView rearranged the various page elements, making their site easier to navigate and user-friendly. Visitors can now find and understand the legal services they need with ease.

• Branding.

The former look and feel of the inner pages failed to match the homepage design, so the whole site was refined to reflect the branding and style they wished to convey. Individual pages for each team member, including Attorney Froderman and Ryan, were also created.

• Mobile-friendly redesign.

52.2 percent of all website traffic comes from cell phones. Since the former FR Law Group website did not display well on handheld devices, the redesign was optimized for better conversion on mobile.

• Making frlawgroup.com ADA compliant.

PrimeView optimized the website to pass ADA grading. While there is currently no legal definition of an ADA-compliant law firm website, FR Law wanted to accommodate persons with disabilities who may be seeking legal help online. Making a website more accessible is not only the right thing to do, but it is also good for business.

• Static content conversion.

Much of the website had static content, which was converted into actual posts or pages that could be optimized for SEO. Extensive SEO services were implemented to increase the quality and quantity of web traffic.

Stay tuned for a report on how FR Law Group’s new website improved their client acquisition.

If you need legal representation or consulting from highly experienced attorneys to litigate a minor or difficult legal action, they are located at 4745 N 7th St. Suite 310 Phoenix, AZ. Call (602) 566-7425 to talk to Attorneys Troy Froderman or Scott Ryan for a consultation.

About PrimeView

“In today’s fast-paced and technology-run world, a clean, responsive, and optimized website is important to get your business noticed in a sea of online competitors,” says Peter Liefer II, Founder and President of PrimeView — a leading web design and internet marketing company in Scottsdale, AZ and Honolulu, HI.

If your website isn’t delivering the results you desire, call PrimeView at 480-970-4688 for a site overhaul.

User-generated content caught people by surprise. This is why some call it a phenomenon of the digital age. By definition, it’s when the users are the ones who provide the content of a page. It consists of reviews, comments and chat forums among others. It has become a category in SEO because user-generated content has been, believe or not, more trusted by other people than regular content.

It’s easy to waste time thinking about SEO tactics that will benefit your company — but that’s where we come in. In this article, we will cover some of the most important aspects you should include in your SEO checklist. Let’s get started!

1. Is your website secured by an updated SSL certificate?

Secure Sockets Layer (SSL) is the backbone of our secure internet. If a URL begins with HTTPS, you can assume that the site is safer than most. SSL protects personal and sensitive information as it travels across the world’s computer networks. It provides critical security, privacy, and data integrity for both your website and your users’ personal information. Additionally:

SSL provides authentication

– A proper and updated SSL certificate provides authentication, meaning you can be certain of sending information to the right server and not an imposter whose goal is to steal your data.

SSL provides trust

– Visual cues are part of a web browser’s key features, which include lock icons or green bars that enable visitors to know that their connection is secured. This nifty feature gives your website trust by increasing the likelihood of a visitor buying from your online marketplace.

Take note that a reliable SSL provider should also give you a trust seal that generates more trust in your customers.

SSL is required for PCI Compliance – For your website to accept credit card information, you must pass certain audits that indicate your compliance with the Payment Card Industry (PCI) standards. One of the major requirements is the proper use of an SSL Certificate.

There are many consequences to neglecting your users’ data integrity and confidentiality. PrimeView offers an annually renewable SSL Certificate for your site, including a one-time setup fee and configuration.

2. Is your website RESPONSIVE?

Responsive web design allows a website’s layout to adapt to varying screen sizes. For years, Google has recommended using responsive web design to support different devices, but the search engine took this recommendation a step further when they began adding a “mobile-friendly” label to websites that obliged. By recognizing sites that are mobile-friendly, Google is also penalizing those that are not, making responsive web design a significant factor in SEO.

All websites, regardless of their goals and target audience, will highly benefit from a design that works great across diverse devices and screen sizes. Being the leading web design agency in Phoenix, PrimeView ensures that responsive web design is a key feature on all website projects.

3. Do you create pages with AMP HTML?

Accelerated Mobile Pages (AMP) is a huge stride towards Google’s goal of a better, faster mobile internet. According to Search Engine Watch, “Accelerated Mobile Pages is a stripped-down version of the mobile web, which runs on a reinvented version of the language used to create web pages: HTML.”

This new version of HTML, officially known as AMP HTML, removes the majority of unnecessary elements that cause web pages to load much slower on mobile devices, like JavaScript and third-party scripts.

According to Google, a page created with AMP HTML can load 15 to 85% faster compared to the non-AMP version. Additionally, since the launch of Google’s Mobilegeddon algorithm in 2015, mobile-friendliness has continued to play a leading role in search rankings, with websites that pass Google’s Mobile-Friendly Test appearing high up in search engine page results.

4. Do you take advantage of the power of SCHEMA MARKUP?

Schema markup is a semantic vocabulary that you can manually put in your website. It significantly helps search engines return more informative results for users.

To get a better idea of what schema is, let’s take a look at this example: Let’s say the word “John Doe” appears in one of your articles. The search engine sees this, and produces a results page entry with “John Doe.” However, if you include the right schema markup around the name “John Doe,” you’ve just told that search engine that “John Doe” is the author of the article and not just a couple of random words. The search engine then provides results that display more accurate information for users searching for “John Doe.”

Schema tells search engines like Google and Yahoo what your data means, not just what it says — boosting your search engine effectiveness and visibility.

5. Is your site performance up to SPEED?

In correlation with the mobile-first index, Google announced that site speed would be an essential ranking factor in 2018. Page speed is critical to user experience, evidently since slower websites can experience a drastic increase in bounce rates. Slow-loading pages have also been shown to affect conversions negatively. For search engines, speed performance is a sign of an excellent site that pleases customers, and therefore, often rewarded with a higher ranking.

When it comes to site speed, there’s no time for beating around the bush. You must work on making your site as fast and accessible as possible — or suffer the consequences of high bounce rates and low conversions.

A Word of Advice

Keep in mind that a good SEO checklist is the key to maintaining or elevating your organic presence in the vast world of cyberspace. A thorough list should serve as your guide to the essentials of a fully optimized website.

Are you in need of professional SEO services?

In the SEO industry, your work is never done. Your website is never too responsive, never too fast, and there’s always a new update that must be kept up with. A shift in search engine optimization practices is evergreen, and failing to adapt hurts your business in many ways. Make sure that you have a clear path towards online success by seeking PrimeView’s professional help. As the leading provider of web design and SEO services in Phoenix, our goal is to cross off every task in your SEO checklist. Call us today at 480-970-4688.

On August 1, 2018, Google rolled out a major update. They classified it as a core broad algorithm update with no intent to target a specific vertical however, the search community saw that affected sites are in the health and medical industry thus calling it the Medic Update.

What is a “Core Broad Algorithm Update”?

Here’s what Google has to say about the broad core algorithm update:

“Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year….”

Yes, this is a very vague explanation but that’s how Google operates when it comes to their search algorithm. The key takeaways from this statement about broad core algorithm updates are:

• Not focused on specific improvements
• Designed to improve results

Then what exactly is the Medic Update about?

Let’s start by looking at what Google has said about this update:

Google has confirmed that an update was rolled out on August 1, 2018, referencing a statement they released on March 2018:

“As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded….”

“…There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”

Google’s Danny Sullivan, has also said that this update is global.

Setting up and maintaining the online presence of a brick-and-mortar business has become incredibly simple thanks to modern technology. Still, it might come off as a challenge especially if you are running to stay on top of every interaction on your social media, blog, pay per click advertising, and even an online store. With numerous things to monitor, one of the most basic and critical aspects of Internet marketing is often neglected: your company’s online local listings.

You Risk Losing Potential Customers

According to a recent survey, inaccurate local business information can harm the trust of customers. Around 73 percent of the respondents stated that they expect less from a brand with incorrect online information. Meanwhile, 67 percent say that they completely lose trust in the business if they get lost walking or driving to their location just because of a wrong given address.

Businesses that fail to ensure the accuracy of search engine location data will not only miss out on potential customers but can jeopardize their relationship with existing clients as well. Even when directories like Yellow Pages and Yelp provide the incorrect information, nearly a third of consumers say they would still blame the brand.

How To Clean Up Your Bad Internet Listings

It is not enough to Google your business occasionally. When you poke around at various mapping websites, social media platforms, search engines, and online business directories, you’ll be surprised to uncover that not all of them reflect your correct business info. You may find missing details, old phone numbers, and addresses, or bad links. What’s worse is that they can even get your business name mistaken.

Once you start to correct these, you will learn how much work it requires and how long it should take. Almost every site will require you to verify your ownership of the business. You can do this via snail mail or a quick phone call. Meanwhile, you have to be mindful of sites that allow just anyone to edit listings as they can put erroneous content that may hurt your business. Consider these tips to clean up those bad listings once and for all:

Select The Proper Categories

One way to secure your spot is to select the right category. The categories might differ from one website to another, but try to be consistent with your choice. A golden rule is to not overreach to categories you don’t specialize in because this will only confuse your viewers and it can even lead to more incorrect entries.

Be Consistent

After establishing the right name, phone numbers, and address of your business, you have to stick with them. Make sure they are formatted and spelled exactly the same for all pages on the web.

Be meticulous when it comes to every entry and make corrections even on the tiniest details, such as word spacing and capitalization. It’s important to note that most of the time, it won’t be a human reading that listing, but rather a search engine bot. Any inconsistency can be seen as completely two different businesses.

Document Your Listings

Your business could end up on literally thousands of places online. While it’s virtually impossible to repair every single one of them, having a record of listings you fixed can help you from making any unnecessary work.

Have a spreadsheet for all the updated entries and include a link to the site. If your business happens to add a new service or move to a new location, you’ll know which sites to edit with a simple click of a mouse. Also, do not forget to take note of directories that feature reviews and ratings so you can go back and check them often.

Add Relevant Content Where Needed

Take advantage of sites that let you add a description for your business. This is your chance to make your brand shine. Use keywords and words that accurately reflect the nature of your business.

You don’t have to overdo it – just try to be concise and clear. If there’s a spot for a video or photo, by all means, upload your best one. The added content will help attract customers to check out your business.

Go Big, Then Go Local

Before correcting local listings, check for the biggest sites first where most of the traffic comes. Start with Google Maps, Google+, and Facebook. Next, hit major search engines like Google, Yahoo!, and Bing. Fix inconsistencies as they come up.

Your next visit has to do with online magazines, local newspapers, and events in which your business sponsored or participated. Look up news that could possibly mention your brand and leave no stone unturned. Remember that one bad address spread onto many other websites.

Don’t Shell Out Cash

So you want to correct your listing, but the site admin wants you to pay for access to your information – don’t believe it. You should never have to shell out money for this matter. People will not trust websites with inaccurate information, so it’s in everyone’s best interest to let the business correct their listing. Be patient in looking for the link to verify your ownership and don’t fall victim to the gimmick that they would only let you update your info for a price.

Check Reviews and Ratings

As you sift through your several online listings, you may stumble upon sites with reviews and ratings of your business. If you see a dissatisfied customer, follow up in a courteous and professional manner.

One bad review can impair your brand and prevent people from further checking your products and services. Actually trying to address the issue and showing concern for your customer’s feelings and experience, on the other hand, can do wonders for your business’s name.

Appreciate what potential clients have to go through to look for your business. From their initiative to search you online to driving to your location, it will be a huge disappointment for them to be directed to the wrong place.

If you need help with spotting incorrect listings and connecting with your customers online, PrimeView can provide you with a very effective strategy and solution. We can manage your brand’s reputation and tailor the best experience for your clients. Talk to us at 480-970-4688 and we will be delighted to assist you!

Several people on the internet gain thousands, if not millions, of loyal followers who buy whatever product or service the influencer posts or writes about. As a small business owner, you can now leverage on this new form of marketing technique.

Role of Social Media and Content Marketing

Influencer marketing campaigns often goes hand-in-hand with two other forms of marketing: Social Media Marketing and Content Marketing.

In campaigns that include social media, influencers use their personal accounts to talk about a brand. Some of today’s most popular social media channels for influencer marketing include:

• Instagram.

  This social media powerhouse boasts a 3.21% engagement rate compared to the average of 1.5% across channels.

• Youtube.

  According to 18% of consumers, this leading video sharing site impacts purchasing decisions.

• Pinterest.

  This often underestimated platform is not only full of consumers, but 87% of its users admit to having purchased something because of Pinterest.

Content marketing is also a crucial component of an influencer campaign. Several influencers gain rampant popularity for their natural ability to sell or promote products. Thus, you can either give an influencer complete creative freedom, or ensure that they hit the high points of your brand by providing a script.

Why Your Small Business Should Invest in Influencer Marketing

Whether or not you like it, influencer marketing is today’s hottest social media marketing trend. In fact, 23% of marketers across industries and countries plan to increase their influencer spending by 30-50%. If you are not among them, here are nine reasons to include social media influencers in your next marketing campaign:

1. Maximize the power of word of mouth

Even you can attest that people trust the opinions of friends and family over the direct messaging of brands. 90% of consumers claim they value recommendations from people they know. Although consumers may not know an influencer personally, their biggest advantage is that they are trusted by their followers and can impact buying decisions. This is the very reason brands hire big-ticket ambassadors and endorsers — because people love and trust them. However, instead of appearing on televised commercials, which costs quite a pretty penny, hiring someone influential to post about your brand on widely available and free platforms is less expensive and yet still effective.

2. Establish trust and loyalty

Did you know only 4% of consumers trust marketing tactics? Fortunately, if there is one thing influencers have successfully established, it is the trust and loyalty they have with their audience — an essential marketing tool.

3. Advertise authentically

Aside from your own marketing and advertising efforts, you can admit that other online ads get on your nerves, too. In fact, internet users around the world are growing increasingly frustrated with online ads, which manifests in the rising popularity of ad blockers. Social media influencers have perfected the art of selling authentically with their personalized approach, which rarely appears too sales-like. Many social influencers are famous for being unapologetically themselves, which can help you overcome the trend of robotic, rehearsed marketing.

4. Get high organic reach

At the beginning of 2018, Facebook announced a major algorithm change that decreases brands’ organic reach in favor of more “meaningful” person-to-person interactions. If you work with influencers, you barely have to worry about this algorithm tweak. Since influencer content generates high engagement, it can help your brand surface in news feeds organically.

5. Deliver your message to a niche audience

Several launched websites and businesses remain unaware of their identity and target audiences — especially the niche ones. Social influencers specialize in magnetizing niche communities in one place and can significantly help your brand appeal to smaller, more specific user groups. Partnering with an influencer with a diverse audience can spark new life into your brand, as their endorsement will reach different types of individuals. Once they start promoting your brand, their followers will become more and more interested in learning about your brand. Over time, you are sure to see increased growth in a new, valued audience or market.

6. Generate quality leads

50% of marketers claim that influencer marketing paved the way to attracting quality leads to their business. Since social media influencers allow you to tap into precise audiences with tailored content, there is a great possibility that your message will resonate and drive conversions.

7. Boost your revenue

Better quality leads can only mean more conversions for your business, and more conversions result in higher returns on investment. In fact, a study concludes that incorporating influencers in your marketing strategy can boost your revenue by 11 times, which is tangible proof of the effectiveness of influencer marketing.

8. Improve your SEO ranking

There is so much more to social media influencers than posting photos or videos about a brand. You also have the option to collaborate on their blog sites. Having an influencer mention your brand on their blog can generate high-quality backlinks to your website, which will improve your Google search engine page ranking.

9. Level the playing field with your competitors (or get the upper hand)

92% of marketers found working with influencers incredibly useful in 2017, and 39% of marketers plan on increasing their influencer marketing budget in 2018. These numbers prove that several businesses are already reaping the benefits of working with influencers. If you are not one of them yet, it is time to practice more modern marketing strategies to ensure that your business survives the digital age.

The Takeaway

No matter what industry, state, or country you operate in, leveraging on the undeniable prowess of social media influencers will help you achieve your marketing goals engagingly and creatively. Whether you need help finding the perfect influencer for your brand, or seek aid in building your marketing strategy from the ground up, PrimeView is the leading provider of e-solutions in Phoenix, Arizona. Get a free quote today by calling us at 480-970-4688.

Do you ever wonder why people press the back button within seconds after landing on your page? It can be frustrating when you accomplished designing a great website with all the best details. You even edited the content ten times over and believe that your pages are true masterpieces. So, why aren’t your visitors sticking around?

As one of the leading web design agencies in Phoenix, Arizona, we have compiled ten design elements that increase your website’s bounce rates:

1. Pop-ups

Pop-ups are forms of online advertising on the Internet. It is a graphical user interface (GUI) display area, usually a small window, which suddenly appears in the foreground of the visual interface. Pop-ups are a way to get your message across in the fastest, most in-your-face possible. One pop-up is usually tolerable. However, if you bombard your visitors with pop-up after pop-up, they are likely to lose their patience and leave. Always remember the very reason why a web visitor is on your page in the first place: he or she assumes that you have the answer to their search engine query. They did not go to your website to read the contents of your pop-up windows.

2. Immediate Registration Demands

If there is anything worse than a pop-up, it’s a pop-up asking web visitors to register for a newsletter or service immediately. This is especially true for first-time visitors who know nothing about your company and only clicked out of curiosity. Before asking web users to sign up for anything, allow them to browse through your homepage at the very least. Tease them a little. Timing is everything.

3. Auto sounds

There was a time back in the nineties and very early 2000s when sound or music on websites was all the rage. Today, it is incredibly unlikely for anyone to prefer automatic audio. It is unfair to assume that your visitor wants you to auto-play sounds for them. So, even if you are confident that they share the same tastes in music and video as you, it does not immediately mean that they want to hear it. In fact, it is without a doubt driving people away from your website.

4. Slow Loading Time

According to surveys conducted by Akamai and Gomez.com, nearly half of web users expect a website to load within two seconds or less, and that they tend to abandon a site that does not load within three seconds. In other words, never make your visitors wait. A lot of people pay premium prices for 50MB home and office broadband connections. If your website is taking too long to load, they will know that your site is to blame. Specifically, if a web user is only curious and has clicked your URL on impulse, they are more likely to leave.

5. Confusing Navigation

Navigation ensures your visitors that they can explore your website without having to hunt for a hidden treasure. The design of a website’s navigation has one of the most significant impacts on the success or failure of a site. It affects traffic and search engine rankings alike. Web visitors expect to find seamless, horizontal navigation across the top fold or vertical navigation down the left side of your page. Conversely, putting your navigation in standard places makes your site so much easier to use.

6. Typos

Types and poor grammar do not make you look professional. Enough said.

7. Bad Selection of Fonts

Your website and your message need to be as clear as daylight. Otherwise, your viewers will not respond to it. Having breathtaking designs with illegible typography will confuse your viewers and turn them off. Using web fonts cleverly will help you avoid all of that. To help you get started, here are the top recommended fonts from Google Web Fonts.

8. No Impact

If your overall web design is not attractive and engaging, or if your copy does not evolve with your business, it is going to come across as boring. There is nothing wrong with wanting your website to look professional, but just because it’s professional does not mean it should have the personality of a deer in headlights. The colors, font, images, and overall organizational schematic can either make or break your web design woes.

9. No “About” Page

Your “About” page delivers the most important and relevant information about your business. Most web users look for this page for a reason: It answers their question about your business, including what your contact information is, where your office is located, and how long you have been in business. Not having this basic and crucial page may impact your legitimacy as a company.

10. Lack of Clarity

When users visit your website for the first time, they need to be able to tell what your company does within seconds. If they scratch their head in confusion, you may need to consider re-conceptualizing your identity as a business. What you need is a unique selling point, which is what defines your company’s unique position in the marketplace. It is the heart of your business: the value you offer and the problem you solve. A strong USP clearly articulates a specific benefit — one that other competitors do not offer and makes you stand out. A descriptive, meaningful, plain English strapline is often key.

When you look at some of these ten factors individually, they may not seem enough to make visitors click out. However, when combined, they can give off an entirely wrong impression.

Give Your Visitors a Reason to Stick Around

It’s not always easy to create a brilliant user experience, and there is a lot of pressure knowing that every aspect of your website represents the competence of your business. In reality, even the smallest defect can significantly increase your bounce rate. If you require assistance in making online visitors stay longer, PrimeView can help develop web design strategies that fit your site’s needs, goals, and identity as a business. Call us today at 480-970-4688.

When you think of search engines, the first thing that immediately comes to mind is Google. It is synonymous with the internet, and the word itself has become a verb.

Today, instead of people saying “search for local businesses,” they say “Google local businesses.” The search engine king has dominated the World Wide Web, ruling over all that is accessible over the Internet. As the reigning monarch of search engines, Google has created a set of guidelines for every webmaster to follow — or else suffer the consequences of a penalty.

What is a Google penalty?

Over the last two decades, Google has been working hard to refine its core. Its algorithm began detecting and eliminating poor content, while elevating quality pages to the top of search engine results.

In 2012, Google rolled out one of its major algorithm changes — the Penguin update. According to Search Engine Land, the update flagged sites that “deemed to be spamming its search results.” It hit more than 1 in 10 search results overnight, wiping a few websites out of search entirely. It also blasted poor-quality content off the radar, forcing search engine optimizers to be more careful and strategic with their content marketing schemes.

Since then, Google was steadfast in releasing algorithm changes that continue to challenge the online marketing industry.

Why should you care?

Statistics show that 71 percent of small businesses have a website, with 73 percent being mobile-friendly or responsive. Additionally, a staggering 92 percent of small businesses without sites claim that they will have one by the end of 2018. These numbers prove just how significant an online presence is in the marketing industry.

If you are a small business owner, you already know the importance of developing a website. It is the online storefront of your business — an incredibly useful tool that, when done correctly, reaches beyond the local market and magnifies traffic and sales.

In aspiration of beating hundreds and thousands of online competitors, you begin investing in digital marketing strategies that catapult you on Google’s coveted first page — where every business owner wants to be. However, meeting Google’s guidelines play a crucial role in favor of your website. The main objective of Google is to give its users access to relevant, accurate, and unique information. That is why it continuously modifies its algorithms so that each website gets the exposure it rightfully deserves.

However, your primary concern is you can be penalized. If you use “illegal” or Black Hat SEO tactics to top search engine page results (SERPs), you risk getting Google penalties that impact your business. With that said, it is crucial for every SEO professional to evolve, adapt, and remain alert for Google’s plans. If not, your website may obtain a penalty that heavily impacts its traffic, sales, and overall visibility.

How do you recognize a Google penalty?

From Google’s point of view, any website that attempts to manipulate the search results is not only harming Google, but also its users, too. Google penalties are either automatic or manual. While manual penalties involve a warning, automatic penalties just happen. So, how do you know if you had been automatically penalized? Here are some clues, according to KissMetrics:

• Poor ranks.

  Is your website failing to rank even for your own brand name? How about when you use your primary keywords?

• Slipping into the back pages.

  Did your web page suddenly appear on the second or third page when it was initially in the top five of the SERPs?

• Not on Google cached results.

  Was your entire website removed from Google’s cached search results overnight?

• Cannot be found:

  Does running a site search (site:yourdomain.com keyword) show your website?

• Wrong listing

  . When you find your Google listing, was it for your homepage or another page on your site? (It should be your homepage).

If you run a few tests and notice one or more of these factors, the chances are that a penalty has affected your site.

How do you recover from a Google penalty?

The first step to recovering from a penalty is to know the cause. You must analyze your website’s links and identify all the ones that are causing your rankings to drop.

Depending on the cause of penalty, solutions may vary. But here are some of the quick fixes you can try:

• Remove bad backlinks.

  Poor-quality backlinks can hurt your rankings in many ways, which is why it’s important to get rid of them. If you don’t know where to start, read this article about How to Spring Clean Your Bad Backlinks.

• Use Google’s Disavow Tool.

  There is a way to ask Google to disregard troublesome links that are harming your website. Just keep in mind that the Google Disavow Tool is an advanced feature that must be used with caution.

In cases when the domain is tarnished, there is very little you can do to salvage or rehabilitate your website.

Can I submit a consideration request?

Once you successfully clean your backlinks, you can submit a reconsideration request. You must provide accurate information regarding the cleanup process, which should include one or more of the following:

• 
  

  An excel file of all the bad links your removed

   

• 
  

  Details of your malware cleanup activities

   

• 
  

  A list of spam comments that you deleted on your website

   

• 
  

  A thorough explanation of how will prevent the same issue from recurring

   

After submitting your request, you should receive confirmation from Google. If you had correctly diagnosed and resolve the cause, you should get another notification saying that the penalty has been lifted.

Takeaway  

Google acts much like a legislator in the digital world. Its penalties serve as rules and regulation to maintain order, as well as implement fair punishment or praise to websites residing in its community. Without proper guidelines, tactics like Black Hat SEO will continue to reign, and search engine users (which include YOU), will not get the results they seek when using Google.

Are you in need SEO services?

Just because your rank is dropping does not automatically mean that you are dealing with a Google penalty. Remember that your competition is getting tougher by the day, and like you, they are doing their best to climb the ranks of Google. You may think that you have a Google penalty, when in fact, you just need to improve your search engine optimization methods. This is where PrimeView comes in. For effective SEO strategies, call us at 480-970-4688 or complete our online form.

According to a HubSpot Research, “54% of consumers want to see videos from brands they support in comparison to email newsletters (46%) or social image (41%) based content. We also found that video content was the most memorable (43%) in comparison to text (18%) and images (36%).”

There is no question that the role of video has significantly grown in the last decade. Several blog sites have dedicated pages to the growing trend, and although there are hundreds and thousands of video creation tips online, many continue to struggle from unsuccessful attempts at video marketing.

In a previous article, we discussed the factors that contribute to an unsuccessful video marketing campaign. Today, we will further explore the elements that negatively impact the conversion-driving power of online business videos.

1. Are you producing top-notch quality?

Please tell us that you didn’t use a mobile device’s camera to record your business video. Although everyone with a smartphone has access to decent-quality video recording and editing technology, it simply does not measure up to high-grade equipment.

Sometimes, simply “doing your best” will not be good enough to execute what should be a professional promotion of a brand. It’s important to remember that just because you have a camera does not mean you know how to use it to your marketing advantage. If your video marketing strategy stands on frail foundation, you can bet that it won’t stand tall for long. Even the most original and outstanding video content ideas require quality execution to connect with an audience.

The Fix: The best solution is to work with people who understand video marketing and have track records of success. Do not hesitate to hire a video marketing agency that dedicates their time and resources to creating stand-out video campaigns. Also, ensure that your team works closely with the agency to produce niche videos that maximize your budget and effectively reaches target audiences.

2. Did you promote your video online?

Once you publish your video, the work is only 50% done. Video distribution is only half the battle (if not more). Statistically speaking, only a small percentage of video campaigns ever go viral. Some never get past a certain number of views just because the content is bad. But some high-quality and compelling videos fail to exceed expectations because they lack in one thing — promotion.

The Fix: The purpose of videos is to draw as many views as possible. To attract viewers, you need to refine your online social skills. Get more views by promoting your video on social media, by sending it to influencers and asking them to post or talk about it on their platforms, and of course, encouraging every person you know to share it with everyone they know.

If you have the budget, hiring an outside firm that specializes in social media and online video promotion can be highly beneficial. If not, be prepared and freshen up your social media presence. Remember that social networks are your most powerful marketing channels.

3. Did you remember to include transcripts?

Video transcription is the process of translating a video’s audio into visual text. This is done either done by human transcriptionists or by automatic speech recognition technology (and sometimes a combination of the two for double-checking purposes).

So, did you miss including a transcript of your video? Transcripts are great for improving your SEO efforts. In fact, it could be the reason why your video was unable to reach your audience on other platforms. Without an accompanying transcript, search engines like Google, Yahoo, and Bing have no way of understanding the context of your video. Thus, your video will not show up on search engines.

The Fix: The solution is as simple and as straightforward as making your video more search engine-friendly by adding transcripts. Most interns are given the responsibility of translating audio into text. But you may also use online services like GMR Transcription to get captions for every video you upload.

4. Did you optimize your video for SEO?

Like most forms of content marketing, video has become oversaturated. If up until today, you are not using SEO to help your videos stand out, you are likely to miss out on gathering more views.

Metadata is an underlying definition or description. It summarizes necessary information about data, which makes finding and working with particular instances of data easier. Having the ability to filter through that metadata makes it so much easier for a search engine user to locate a specific document or footage online.

Metadata matters, but not everyone who launches a video marketing campaign knows just how crucial it is and how it works. Metadata includes the titles, tags, and descriptions of your video. Those are the key components that allow people to find your videos when they are searching on Google, YouTube, and other search engines.

The Fix: Use handy online tools such as the YouTube Keyword Suggestion Tool to find appropriate and relevant keyword suggestions. You may also use a tool like TubeBuddy to optimize your videos.

5. Are you working with the right video marketing agency?

Most marketing agencies can support you across a wide variety of different marketing strategies and tactics. But the truth is, some agencies that claim to be the best at video content tend to specialize in only a handful of video marketing tactics.

The Fix: As one of the more recent additions to the marketing mix, video marketing is not something that many marketing agencies provide or fully support. That said, if you are looking for a team that provides excellent video marketing services in the state of Arizona, PrimeView is the company for the job. We will take charge of conceptualizing content ideas, planning strategies, drafting scripts, editing, and even submitting your video to the best video search engines and sharing sites. Your video will then be indexed for optimum search engine optimization to reach your desired target markets. Call PrimeView today at 480-970-4688 to request a free proposal.

Conclusion

Avoiding these mistakes will significantly help you improve the odds of creating videos with tremendous potential. Follow these pro tips, and your video might accomplish your marketing and conversion goals.

According to Adobe, 59% of global consumers would rather engage with content that’s beautifully designed as opposed to simply designed. Additionally, they reported that nearly 9 out of 10 mobile users would switch devices or stop viewing content altogether if it fails to meet their quality, length, and formatting expectations.

Needless to say, if you are a web designer, you have a lot on your plate. After years of both professional and self-taught training, clients depend on you to meet their vision and ensure that their customers will appeal to the overall design, responsiveness, and functionality of your design. If not, you will face excessive revisions — or worse, lose a client.

Handling Client Feedback

You spend months working on a website, agonizing over every detail. You anticipate the deadline, so assured and confident that the client will love the final mockup. You form a grin, click “send,” and wait for the accolades to start pouring in.

Then you get an email that says, “I don’t like this direction.” or “This is not what I had in mind.”

No matter how long you’ve been in the web design industry, one of the most daunting feelings is handling client feedback. In situations where a client seeks revisions, you must tread lightly because showing any signs of aggravation would risk losing the project.

The best way to go about web design revisions is to establish a system. This system can be integral to your success, and without it, you might waste countless hours performing changes.

1. It starts with getting to know your client before starting the web design process.

When you get a client whose budget is over the moon, it’s easy to get caught up in the moment and start making unwise decisions. As a web designer, you must understand the needs, wants, and goals of a client to avoid revision requests altogether.

The goal is to get inside your client’s head at the very beginning of the project to come across fewer problems later in the process. Take the time to thoroughly discuss not only the client’s vision for the website but also the functionality it needs. This will ultimately limit or eliminate the need for extensive revisions.

For instance, if you agreed to a five-page site and realized towards the end of the project that one of those pages should function as a blog with its own comment section, search bar, and category archive sub-pages — you will have a major revision problem in your hands. Always remember to be unassuming when it comes to what the client wants. Ask questions and have the right conversations before you start designing to help you avoid these types of unnecessary surprises and revisions.

2. Seal the deal by signing a contract.

After discussing the ins and outs of the web design project, you need to put all of it in writing. A contract should elaborate the scope of the project, the costs, and how you will handle future revisions. Don’t hesitate to include a specific number of revisions with your quote, or opt to charge an hourly rate for any changes. Have your own policies as a professional web designer.

Detailing your revision policies in the contract will ultimately set parameters for the project and give you a point of reference, should the client begin making excessive requests.

3. Showcase your sense of honesty and diplomacy.

Revisions are part of any creative’s job, but you should also explain to a client that extra charges are inevitable when requests go beyond the scope of what they are paying you. For instance, when a client asks for more revisions, you can tell them that you’re happy to make the change and add it to the bill.

It’s also crucial to walk a client through the changes to help them understand why you need to add extra charges. Communication is a powerful tool for both conflict management and contract negotiation, among other things. Let’s say towards the end of the project, the client asks for unrealistic revisions. You can say, “No, that’s not possible because…,” which can come off extremely negative. It’s better to choose your words carefully and say, “Yes, we could definitely do that, and it’ll cost you this much extra because….” This way, you either extend the project and expand your earnings, or make it crystal clear that their request is unfeasible — but in a positive light.

A Word of Advice

Once you incorporate these best practices into your client discovery and web design process, the project should be smooth sailing. But don’t expect the same results for every client and project — that’s just the reality of it. Remember, the best thing you can do during the initial phase is to discuss and define each goal thoroughly. Before you embark on a new web design project, it’s imperative that both you and your prospective client are on the same page.

Additionally, it wouldn’t hurt to be selective. When choosing to work with a client, try to look for characteristics that serve as hints on how well your working relationship will be. You should examine the following:

•  How passionate are they about the project?

• Are they haggling before you even begin to bounce ideas?

• Do they have a clear picture of their own goals?

• Are they willing to take your professional advice?

• Are they showing an interest in working with you specifically?

In general, if the client shows hesitation or a lack of understanding of their own project needs and goals, you should consider turning them down. After all, it’s your time and talent that’s on the line.

If you have further questions or are in need of professional web design services, let PrimeView employ effective solutions according to your business goals and needs. Call us today at 480-970-4688 or complete our online form to request a free proposal.