![\"\"](\"https:\/\/www.primeview.com\/wp-content\/uploads\/capture-3.png\" "\\"\\"")
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Do you want to improve your conversions without spending a ton of time testing different designs and layouts? According to Optinmonster, you could see a 12.7% increase in your conversion rates by adding a few power words to your call-to-action (CTA). <\/span> Power words are what smart copywriters use to trigger a psychological or emotional response. They’re called \u201cpower words\u201d because of their persuasive appeal that most people can’t resist.<\/span> Your call-to-action exists to encourage visitors to take the next step towards helping you gain a profit. Using a verb enables a reader to get from point A to B, as it provides direction and guidance to your visitors.<\/span><\/p>\n <\/p>\n Your website is meant to generate leads and convert sales, but profiting would be impossible without the right customers. It’s not always about your business. Your CTA should be focused on visitors and what you can offer them.<\/span> <\/p>\n A negative call-to-action can appear raw and honest. It also makes a visitor stop and think about what they\u2019re reading. But how exactly does this work? A negative CTA will play on a visitor’s fears and frustration \u2014 but you\u2019ll be right there to provide a solution.<\/span><\/p>\n <\/p>\n You CTA should always answer the question, \u201cWhat am I getting out of this?\u201d Words that provide incentive are an excellent way to tell visitors why they should click your CTA, one that should fulfill an underlying desire.<\/span><\/p>\n When a web user visits your website, they are most likely looking to fulfill a need. Make sure you can deliver by providing the solution via your product or service.<\/span><\/p>\n <\/p>\n Your words should compel visitors to click your CTA as soon as possible. Your goal should always involve getting a visitor to do something right now as opposed to later. You can easily create this urgency in your call-to-action by adding in words that are “time-sensitive.” Don\u2019t give someone time to think about whether they should complete an action or not \u2014 get them to do it today!<\/span><\/p>\n A change in one word can significantly impact how your website converts leads into sales. Therefore, it\u2019s crucial to test different words to see which ones result in the highest amount of click-throughs. If you are tired of calls-to-action that just don’t work, contact PrimeView at 480-970-4688 to ensure that your CTAs provoke an immediate response.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Do you want to improve your conversions without spending a ton of time testing different designs and layouts? According to […]<\/p>\n","protected":false},"author":1,"featured_media":18464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/single-post-full-width-banner-with-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,23,25,60,24],"tags":[],"class_list":["post-13468","post","type-post","status-publish","format-standard","hentry","category-blog","category-digital-marketing","category-e-commerce","category-user-experience","category-web-design-and-development"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/13468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/comments?post=13468"}],"version-history":[{"count":9,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/13468\/revisions"}],"predecessor-version":[{"id":29233,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/13468\/revisions\/29233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/media\/18464"}],"wp:attachment":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/media?parent=13468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/categories?post=13468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/tags?post=13468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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\n<\/span>The words you write on your CTA can break the line between a conversion and a bounce. Your text should be clear and specific to prompt a visitor to complete your offer. <\/span>
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\n<\/span>If your visitors are not clicking on your CTA buttons or text, the chances are that you are failing to provide compelling enough copy.<\/span><\/p>\nWhat is a Power Word?<\/b><\/h2>\n
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\n<\/span>In a previous article, we talked about the <\/span>types of CTAs you should try on your blog<\/span><\/a>. Today, we will discuss which words can improve your <\/span>click-through<\/span><\/a> rates. Let\u2019s get started!<\/span><\/p>\n\n
Use a verb or action word<\/b><\/h3>\n<\/li>\n<\/ol>\n
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Add a personal touch<\/b><\/h3>\n<\/li>\n<\/ol>\n
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Make it negative<\/b><\/h3>\n<\/li>\n<\/ol>\n
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Add communicate value<\/b><\/h3>\n<\/li>\n<\/ol>\n
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Provide a solution<\/b><\/h3>\n<\/li>\n<\/ol>\n
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Make it urgent <\/b><\/h3>\n<\/li>\n<\/ol>\n
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Experience greater conversions today! <\/b><\/h2>\n