![\"Frustrated](\"https:\/\/www.primeview.com\/wp-content\/uploads\/capture-7.png\" "\\"\\"")
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When you think of search engines, the first thing that immediately comes to mind is Google. It is synonymous with the internet, and the word itself has become a verb. <\/span><\/p>\n Today, instead of people saying \u201csearch for local businesses,\u201d they say \u201cGoogle local businesses.\u201d The search engine king has dominated the World Wide Web, ruling over all that is accessible over the Internet. As the reigning monarch of search engines, Google has created a set of <\/span>guidelines<\/span><\/a> for every webmaster to follow \u2014 or else suffer the consequences of a penalty.<\/span><\/p>\n Over the last two decades, Google has been working hard to refine its core. Its algorithm began detecting and eliminating poor content, while elevating quality pages to the top of search engine results. <\/span><\/p>\n In 2012, Google rolled out one of its major algorithm changes \u2014 the <\/span>Penguin update<\/span><\/a>. According to Search Engine Land, the update flagged sites that \u201cdeemed to be spamming its search results.\u201d It hit more than 1 in 10 search results overnight, wiping a few websites out of search entirely. It also blasted poor-quality content off the radar, forcing search engine optimizers to be more careful and strategic with their content marketing schemes.<\/span><\/p>\n Since then, Google was steadfast in releasing algorithm changes that continue to challenge the online marketing industry. <\/span><\/p>\n Statistics <\/span>show<\/span><\/a> that 71 percent of small businesses have a website, with 73 percent being <\/span>mobile-friendly or responsive<\/span><\/a>. Additionally, a staggering 92 percent of small businesses without sites claim that they will have one by the end of 2018. These numbers prove just how significant an online presence is in the marketing industry. <\/span><\/p>\n If you are a small business owner, you already know the importance of <\/span>developing a website<\/span><\/a>. It is the online storefront of your business \u2014 an incredibly useful tool that, when done correctly, reaches beyond the local market and magnifies traffic and sales. <\/span><\/p>\n In aspiration of beating hundreds and thousands of online competitors, you begin investing in digital marketing strategies that catapult you on Google\u2019s coveted first page \u2014 where every business owner wants to be. However, meeting Google\u2019s guidelines play a crucial role in favor of your website. The main objective of Google is to give its users access to relevant, accurate, and unique information. That is why it continuously modifies its algorithms so that each website gets the exposure it rightfully deserves.<\/span> From Google’s point of view, any website that attempts to manipulate the search results is not only harming Google, but also its users, too. Google penalties are either automatic or manual. While manual penalties involve a warning, automatic penalties just happen. So, how do you know if you had been automatically penalized? Here are some clues, according to KissMetrics:<\/span> Is your website failing to rank even for your own brand name? How about when you use your primary keywords? <\/span><\/li>\n Did your web page suddenly appear on the second or third page when it was initially in the top five of the SERPs? <\/span><\/li>\n Was your entire website removed from Google\u2019s cached search results overnight? <\/span><\/li>\n Does running a site search (site:yourdomain.com keyword) show your website? <\/span><\/li>\n . When you find your Google listing, was it for your homepage or another page on your site? (It should be your homepage). <\/span><\/li>\n<\/ul>\n If you run a few tests and notice one or more of these factors, the chances are that a penalty has affected your site.<\/span><\/p>\n The first step to recovering from a penalty is to <\/span>know the cause<\/span><\/a>. You must analyze your website\u2019s links and identify all the ones that are causing your rankings to drop.<\/span> Poor-quality backlinks can hurt your rankings in many ways, which is why it\u2019s important to get rid of them. If you don\u2019t know where to start, read this article about <\/span>How to Spring Clean Your Bad Backlinks<\/span><\/a>. <\/span><\/li>\n There is a way to ask Google to disregard troublesome links that are harming your website. Just keep in mind that the <\/span>Google Disavow Tool<\/span><\/a> is an advanced feature that must be used with caution. <\/span><\/li>\n<\/ul>\n In cases when the domain is tarnished, there is very little you can do to salvage or rehabilitate your website.<\/span><\/p>\n Once you successfully clean your backlinks, you can <\/span>submit a reconsideration request<\/span><\/a>. You must provide accurate information regarding the cleanup process, which should include one or more of the following: <\/span> <\/li>\n <\/li>\n <\/li>\n <\/li>\n<\/ul>\n After submitting your request, you should receive confirmation from Google. If you had correctly diagnosed and resolve the cause, you should get another notification saying that the penalty has been lifted.<\/span><\/p>\n Google acts much like a legislator in the digital world. Its penalties serve as rules and regulation to maintain order, as well as implement fair punishment or praise to websites residing in its community. Without proper guidelines, tactics like Black Hat SEO will continue to reign, and search engine users (which include YOU), will not get the results they seek when using Google. <\/span><\/p>\n Just because your rank is dropping does not automatically mean that you are dealing with a Google penalty. Remember that your competition is getting tougher by the day, and like you, they are doing their best to climb the ranks of Google. You may think that you have a Google penalty, when in fact, you just need to improve your search engine optimization methods. This is where <\/span>PrimeView<\/span><\/a> comes in. For effective SEO strategies, call us at 480-970-4688 or complete our <\/span>online form<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" When you think of search engines, the first thing that immediately comes to mind is Google. It is synonymous with […]<\/p>\n","protected":false},"author":1,"featured_media":18497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/single-post-full-width-banner-with-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,23],"tags":[35,36,14,55,11],"class_list":["post-13508","post","type-post","status-publish","format-standard","hentry","category-blog","category-digital-marketing","tag-digital-marketing","tag-google-updates","tag-link-building","tag-on-site-optimization","tag-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/13508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/comments?post=13508"}],"version-history":[{"count":8,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/13508\/revisions"}],"predecessor-version":[{"id":29269,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/13508\/revisions\/29269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/media\/18497"}],"wp:attachment":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/media?parent=13508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/categories?post=13508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/tags?post=13508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}What is a Google penalty? <\/b><\/h3>\n
Why should you care? <\/b><\/h3>\n
\n<\/span>
\n<\/span>However, your primary concern is you can be penalized. If you use \u201cillegal\u201d or <\/span>Black Hat SEO<\/span><\/a> tactics to top search engine page results (SERPs), you risk getting <\/span>Google penalties that impact your business<\/span>. With that said, it is crucial for every SEO professional to evolve, adapt, and remain alert for Google\u2019s plans. If not, your website may obtain a penalty that heavily impacts its traffic, sales, and overall visibility.<\/span><\/p>\nHow do you recognize a Google penalty?<\/b><\/h3>\n
\n<\/span><\/p>\n\n
Poor ranks. <\/b><\/h3>\n
Slipping into the back pages. <\/b><\/h3>\n
Not on Google cached results.<\/b><\/h3>\n
Cannot be found:<\/b><\/h3>\n
Wrong listing<\/b><\/h3>\n
How do you recover from a Google penalty?<\/b><\/h3>\n
\n<\/span>
\n<\/span>Depending on the cause of penalty, solutions may vary. But here are some of the quick fixes you can try:<\/span>
\n<\/span><\/p>\n\n
Remove bad backlinks.<\/b><\/h3>\n
Use Google\u2019s Disavow Tool.<\/b><\/h3>\n
Can I submit a consideration request? <\/b><\/h3>\n
\n<\/span><\/p>\n\n
\n<\/span><\/span><\/p>\nAn excel file of all the bad links your removed<\/h3>\n
\n<\/span><\/span><\/p>\nDetails of your malware cleanup activities<\/h3>\n
\n<\/span><\/span><\/p>\nA list of spam comments that you deleted on your website<\/h3>\n
\n<\/span><\/span><\/p>\nA thorough explanation of how will prevent the same issue from recurring<\/h3>\n
Takeaway \u00a0<\/b><\/h3>\n
Are you in need SEO services? <\/b><\/h3>\n