{"id":16729,"date":"2019-08-26T10:00:30","date_gmt":"2019-08-26T17:00:30","guid":{"rendered":"https:\/\/www.primeview.com\/?p=16729"},"modified":"2024-08-30T12:30:44","modified_gmt":"2024-08-30T19:30:44","slug":"instagram-stories-for-business-best-practices","status":"publish","type":"post","link":"https:\/\/www.primeview.com\/blog\/instagram-stories-for-business-best-practices\/","title":{"rendered":"Instagram Stories for Business"},"content":{"rendered":"

Instagram, a photo and video-sharing social networking service owned by Facebook, is used by millions of people to share their personal life with friends and family. But did you know that IG can be effectively used for a business? It is used by over 25 million brands with 80% of users who follow at least one business.<\/p>\n

There is a lot to know actually about how to use it effectively. If you have a business and are looking for ways to expand your reach, then this is it. In this article you can learn many of the best practices to help you become an Instagram master!<\/p>\n

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  1. Branding with Instagram<\/b><\/li>\n<\/ol>\n

    1.1 How to get followers on Instagram and compete with others in your industry.<\/span><\/p>\n

    1.2 Optimize your Instagram profile<\/span><\/p>\n

    1.3 Share Instagram Stories to Facebook<\/span><\/p>\n

    1.4 Use Instagram Features<\/span><\/p>\n

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    1. Get an Instagram Business Profile<\/b><\/li>\n<\/ol>\n

      2.1 Run Stories ads<\/span><\/p>\n

      2.2 Have a definite objective<\/span><\/p>\n

      2.3 Use recommended ad dimensions<\/span><\/p>\n

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      1. Incorporate UGC & EGC<\/b><\/li>\n<\/ol>\n

        3.1 User-generated content<\/span>\u00a0<\/span><\/p>\n

        3.2 Run Instagram contests<\/span><\/p>\n

        3.3 Employee Advocacy<\/span><\/p>\n

          \n
        1. Use Hashtags<\/b><\/li>\n<\/ol>\n

          4.1 Create Behind the Scenes Videos<\/span><\/p>\n

          4.2 Categorized Stories highlights.<\/span><\/p>\n

          4.3 Use Instagram Stories Templates<\/span><\/p>\n

            \n
          1. How one small business grew substantially using Instagram<\/b><\/li>\n<\/ol>\n
              \n
            1. Some tips to increase engagement<\/b><\/li>\n<\/ol>\n

              Introduction<\/h2>\n

              In 2004 Facebook came on the scene and was just something you added to your marketing strategy, maybe. In just a few years \u201cSocial Media Marketing<\/a>\u201d became a thing and just as important as any other marketing strategy.<\/p>\n

              Competing with a long list of other social media apps and sites, in 2010 Facebook offered a new obsession, Instagram, which quickly gained millions of users. It wasn\u2019t the best social medium for business, more for people who wanted to show personal pictures such as their vacation, food or their pets.<\/p>\n

              Then on August 2, 2016, Facebook introduced \u201cInstagram Stories\u201d and became a more effective social media platform for business. With the addition of Stories ads, now there are over 2m monthly advertisers on Instagram. But you don\u2019t have to pay for ads to make it useful for your brand, you can use it to get followers on Instagram just posting for free.<\/p>\n

              Instagram Stories allow you to capture and post related images AND VIDEO content in a slideshow format that appears in your followers\u2019 feeds. With the addition of text, drawings, and emoticons, images, and video clips, there are a lot of creative possibilities to promote your brand.<\/p>\n

              Similar to Snapchat, stories only last 24 hours from the time of posting. Still, there\u2019s plenty of creative freedom that your business can take advantage of to get your message out. Followers can also view Skippable Ads in between your stories.<\/p>\n

              One advantage of Instagram Stories is you can show more content in one place without creating a lot of individual posts on your Instagram page.<\/p>\n

              Get your story told!<\/h2>\n

              If you are not promoting your business with Instagram Stories, you should. Using stories to connect with your audience is an easy decision when you look at these Instagram statistics.<\/p>\n

              \u25cf 1 Billion+ Instagram accounts are active every single month worldwide
              \n\u25cf 500 Million+ accounts worldwide are active every day
              \n\u25cf 80 Percent of accounts follow a business on Instagram
              \n\u25cf 500 Million+ accounts use Instagram Stories every day
              \n\u25cf Only Facebook and YouTube have more people logging in<\/p>\n

              Source: https:\/\/business.instagram.com\/<\/a><\/em><\/p>\n

              The Purple Circle<\/h3>\n

              If you update one of your Stories, Instagram puts it the beginning of your feed with a purple circle around your profile photo. Followers will then know you\u2019ve recently updated your Story. You can save your Stories as \u201cHighlights\u201d to your homepage as static content. These Stories stay as content that doesn\u2019t disappear on your Instagram page.<\/p>\n

              Now that you have a better idea of what the story is on Instagram Stories, here are best practices to make your Stories come to life and encourage engagement.<\/p>\n

               <\/p>\n

              Best Practices of Instagram Stories for Business<\/h2>\n

              Branding with Instagram<\/h3>\n

              To get followers on Instagram and compete with others in your industry, create content that is high-quality, visually pleasing, and valuable. Viewers will see content as \u2018valuable\u2019 if it is:<\/p>\n

              \u25cf Educational
              \n\u25cf Entertaining
              \n\u25cf Interesting
              \n\u25cf Motivational<\/p>\n

              Optimize your Instagram profile<\/h3>\n

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