{"id":17001,"date":"2019-10-01T23:55:11","date_gmt":"2019-10-02T06:55:11","guid":{"rendered":"https:\/\/www.primeview.com\/?p=17001"},"modified":"2026-07-16T23:18:45","modified_gmt":"2026-07-17T06:18:45","slug":"primeviews-website-refresh-enhancement-for-westech-recyclers","status":"publish","type":"post","link":"https:\/\/www.primeview.com\/primeview\/primeviews-website-refresh-enhancement-for-westech-recyclers\/","title":{"rendered":"PrimeView’s Website Refresh & Enhancement for Westech Recyclers"},"content":{"rendered":"

Phoenix Arizona \u2014\u00a0 If a website has been around for a while there comes a time when you may think it is time to rebuild and redesign your website. However, there is an alternative that you may not know of, and that is a<\/strong> Website Refresh<\/strong>. This method leaves the core of your website\u2019s functionality and code intact but gives it a new look and additional functionality if needed.\u00a0<\/span>
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\nThis is the path that PrimeView<\/a>\u2019s client, Westech Recyclers<\/a>, chose.<\/strong> PrimeView obliged them and then did many things that make it almost like a new site, but not.\u00a0<\/span>
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\nWestech Recyclers is a full-service electronics recycling and asset management (ITAD) company. An important service that businesses concerned with their personal or business information being exposed when disposed of should use. When not disposed of properly, and just thrown into a landfill, electronic equipment with important data can be exposed.<\/span><\/p>\n

According to Westech: \u201cOf the total electronic waste that is created yearly, only 12% to 20% of it gets recycled. This means that approximately 85% is sent to the landfill and this problem grows larger each year with the growth of aged-out electronic products.\u201d\u00a0<\/span><\/p>\n

PrimeView\u2019s goal is to help Westech reach out to many more companies and get them to dispose of electronic waste by recycling rather than sending it to a landfill.<\/strong> To this end, the following was done.<\/span><\/p>\n

\"Westech<\/p>\n

Website Refresh: Mobile and Desktop Device Responsive<\/h2>\n

PrimeView began by refreshing the overall look and feel of the homepage template. Then the header and footer design were migrated over to the internal pages for a uniform and seamless look. All designs were based on a mobile-first philosophy to be responsive to standard mobile device and desktop resolutions.<\/span><\/p>\n

Custom work was done on Westech\u2019s category landing pages for community\/involvement for better user experience and focused topic layout. <\/strong>Additionally, their Category Landing Pages for Service were customized to improve the look, click rates, and conversion goals.<\/span><\/p>\n

Improvements were done to the Mobile Menu to make it more customizable for an enhanced experience.<\/strong> The new menu gives users the feel of an \u201capp\u201d as opposed to the clunky and dated default mobile menu feature.<\/span><\/p>\n

To improve CTR (Click Through Rate,) drive more traffic and increase conversions, the Westech website was optimized for organic search by:<\/span><\/p>\n