{"id":17627,"date":"2020-06-18T20:30:46","date_gmt":"2020-06-19T03:30:46","guid":{"rendered":"https:\/\/www.primeview.com\/?p=17627"},"modified":"2022-09-16T12:24:57","modified_gmt":"2022-09-16T19:24:57","slug":"facebook-ads-for-beginners","status":"publish","type":"post","link":"https:\/\/www.primeview.com\/blog\/facebook-ads-for-beginners\/","title":{"rendered":"Social Media Marketing with Facebook Ads for Beginners"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Everyone uses Facebook. Everyone you say? Well maybe not everyone, but almost a third of the world\u2019s population does! From kids to grandma to you most likely are online posting pictures of their dinner or now more than ever, political posts and comments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook\u2019s social networking service was launched on February 4, 2004. In those early years, it was used for personal purposes and was a free to use platform. Then the unavoidable need to monetize came about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since its IPO (Initial Public Offering) in 2012, Facebook introduced a number of paid-for services. This includes Facebook Ads, which have become a significant part of the <\/span><span style=\"font-weight: 400;\">social media marketing<\/span><span style=\"font-weight: 400;\"> mix. Facebook now also includes Instagram, which offers its own advertising opportunities through the same ad management tool.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-17626\" src=\"https:\/\/www.primeview.com\/wp-content\/uploads\/Facebook.png\" alt=\"Facebook\" width=\"640\" height=\"425\" title=\"\" srcset=\"https:\/\/www.primeview.com\/wp-content\/uploads\/Facebook.png 640w, https:\/\/www.primeview.com\/wp-content\/uploads\/Facebook-300x199.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The massive growth of Facebook over the last decade has led to an increasing amount of data. From all that data it is clear that Facebook is the most trafficked social media site in the world. For 2019 Facebook reports that they have:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">2.27 billion monthly active users<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">1.49 billion average daily active users<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">1.15 billion average mobile daily active users<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You should see from these statistics that social media can be a powerful marketing tool. If you are using social media with the hopes of gaining customers just posting on Facebook, that won\u2019t cut it. There\u2019s a big difference between casual posting and paid <\/span><span style=\"font-weight: 400;\">social media advertising<\/span><span style=\"font-weight: 400;\"> with Facebook ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">73% of customer engagement happens off your website. One way to reach today\u2019s consumer is to engage with them on social media. Because Facebook is so popular, it\u2019s an ideal platform for advertisements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With over two billion people using it every month, millions of customers at least (depending on your targeting) are potentially reachable for your business. If you want to have a presence on social media, Facebook is the obvious place to begin your <\/span><span style=\"font-weight: 400;\">social media marketing.<\/span><\/p>\n<h3><img decoding=\"async\" class=\"aligncenter size-full wp-image-17625\" src=\"https:\/\/www.primeview.com\/wp-content\/uploads\/How-Do-Facebook-Ads-Work.jpg\" alt=\"How Do Facebook Ads Work?\" width=\"800\" height=\"600\" title=\"\" srcset=\"https:\/\/www.primeview.com\/wp-content\/uploads\/How-Do-Facebook-Ads-Work.jpg 800w, https:\/\/www.primeview.com\/wp-content\/uploads\/How-Do-Facebook-Ads-Work-300x225.jpg 300w, https:\/\/www.primeview.com\/wp-content\/uploads\/How-Do-Facebook-Ads-Work-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/h3>\n<h3><b>How do Facebook Ads Work?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There are 2 basic ways people can find your business online. One is organically and the second is paid.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you post on your Facebook page and people read your post, comment and like or follow you, this is organic reach. It doesn\u2019t cost you anything. When they share your content with others, the reach is extended. You can increase the number of your Page followers using organic search, but if you want to grow your audience quickly, you need to pay.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook ADs are a PPC advertising platform that is used by millions of businesses around the world. PPC stands for \u201cPay Per Click.\u201d You see these Ads all the time when you are on Facebook. When you click an ad the business that posted the ad will be charged by Facebook for that click.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you use Facebook and you see an ad, doesn\u2019t it seem like that ad was made just for you? You may have been viewing a lot of pages about travel, science or cooking. Then you notice all of the ads you see are related to one or more of those subjects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When someone signs up on Facebook and creates a profile and then regularly engages with the platform, Facebook gets valuable data about that person. Given the way people interact with Facebook, the platform has a lot of data on its users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook knows what subjects they are interested in, where they are located generally, what sex they are, and many other bits of useful data. This allows a campaign to be very targeted. When you create an ad, you create a custom audience based on what categories of users you want to present your ads to.\u00a0<\/span><\/p>\n<h3><img decoding=\"async\" class=\"aligncenter size-full wp-image-17624\" src=\"https:\/\/www.primeview.com\/wp-content\/uploads\/How-Much-Will-I-Pay-For-A-Facebook-Ad.jpg\" alt=\"How Much Will I Pay For A Facebook Ad?\" width=\"800\" height=\"533\" title=\"\" srcset=\"https:\/\/www.primeview.com\/wp-content\/uploads\/How-Much-Will-I-Pay-For-A-Facebook-Ad.jpg 800w, https:\/\/www.primeview.com\/wp-content\/uploads\/How-Much-Will-I-Pay-For-A-Facebook-Ad-300x200.jpg 300w, https:\/\/www.primeview.com\/wp-content\/uploads\/How-Much-Will-I-Pay-For-A-Facebook-Ad-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/h3>\n<h3><b>How much will I pay for a Facebook ad?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This is the first thing newcomers to the world of <\/span><span style=\"font-weight: 400;\">social media marketing<\/span><span style=\"font-weight: 400;\"> want to know, and understandably, is how much it cost. You need to know if you have the budget to implement a campaign that will give you the results you\u2019re looking for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a lot of factors that impact how much you will pay for a Facebook Ad, and we will go into that in detail. But first, you need to think of what will be the return on your investment (ROI)? This all depends on how well you run your ad campaign, and we will get into that later also.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The point is that any business that wants to grow must advertise, and you will find that <\/span><span style=\"font-weight: 400;\">social media marketing<\/span><span style=\"font-weight: 400;\"> on Facebook is an affordable solution, and Facebook is a leader. So, don\u2019t stress too much about the cost. You set a daily budget and that will never be more than what you can afford or decide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That being said, the simple answer you may be looking for is the average cost to post an ad is around 2.75. However, there are costs that accrue as your ad runs. So, let\u2019s get into the details of the cost of your ad.<\/span><\/p>\n<h3><b>Bidding on Facebook Ads<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The average $2.75 cost mentioned above is the initial charge to set up and make your ad live. Additional cost accrues based on specific interactions with your ad. There is an \u201cauction\u201d of sorts where you \u201cbid\u201d on how much you&#8217;re willing to pay to achieve your desired outcome.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you run your ad, you&#8217;ll only be charged for actions such as the number of clicks or the number of impressions your ad received. A CLICK is when someone has clicked on your ad, an IMPRESSION is your ad\u2019s visibility; how many times your ad has been exposed to your targeted audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can control your bidding and budget three ways:<\/span><\/p>\n<ol>\n<li>\n<h4><b>How you\u2019re being charged<\/b><\/h4>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cost-per-click (CPC)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cost-per-thousand-impressions (CPM)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cost-per-like (CPL)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cost-per-download (CPA)<\/span><\/li>\n<\/ul>\n<ol start=\"2\">\n<li>\n<h4><b>What you\u2019re optimizing your ads for<\/b><\/h4>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Raise brand awareness<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get the word out about new products, company changes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To sell products and services<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Drive traffic to a corporate website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Drive installs of an app<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Remarket to potential customers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engage people interested in your brand<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Drive customers a sales funnel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Retain customers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Encourage repeat purchase<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Drive word of mouth promotion<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Demonstrate social proof<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Show a more human side of the brand<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Showcase products<\/span><\/li>\n<\/ul>\n<ol start=\"3\">\n<li>\n<h4><b> Use automatic or manual bidding<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">You can bid on your conversion objective (what you are optimizing for) manually or let Facebook do it automatically. The method you choose depends a lot on your budget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For small budgets, automatic bidding can be the best bidding method. Facebook&#8217;s recommended best practices say when your budget exceeds a certain level, manually is the best option.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are other factors to consider that can also influence the cost such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ad Budget<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ad Bid<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ad Objective<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ad Placement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ad Quality<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Season<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Industry<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">OK, so now we answered the burning question most who are looking at the possibility of using <\/span><span style=\"font-weight: 400;\">social media marketing<\/span><span style=\"font-weight: 400;\"> with Facebook ads, how much it costs. At least a general idea.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now you have an idea about the cost, let\u2019s give you a basic understanding of how you get your ad on Facebook.<\/span><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17623\" src=\"https:\/\/www.primeview.com\/wp-content\/uploads\/Setting-Up-Your-Facebook-Ad-Account.jpg\" alt=\"Setting Up Your Facebook Ad Account\" width=\"800\" height=\"533\" title=\"\" srcset=\"https:\/\/www.primeview.com\/wp-content\/uploads\/Setting-Up-Your-Facebook-Ad-Account.jpg 800w, https:\/\/www.primeview.com\/wp-content\/uploads\/Setting-Up-Your-Facebook-Ad-Account-300x200.jpg 300w, https:\/\/www.primeview.com\/wp-content\/uploads\/Setting-Up-Your-Facebook-Ad-Account-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/h3>\n<h3><b>Setting Up Your Facebook Ad Account<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Setting up a Facebook Advertising account is a fairly easy process, but requires a few steps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, before you make a business page, you need to have a personal Facebook account. If you don\u2019t have one already, you\u2019re a rare bird! But if you don\u2019t, all you need is an email address. Use your normal one or make a new one reflecting your business name. That is always a good thing to do, make a business email, at any rate, Facebook or not.<\/span><\/p>\n<h3><b>Fans \u2013 Not Friends<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The business page you are setting up is a completely different type of page than your personal profile. Brands and businesses need to have a brand (or business) page on Facebook. Don\u2019t confuse personal profiles with brand pages, this distinction is important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses on Facebook have FANS, not FRIENDS. If you see an \u201cAdd Friend\u201d button, that the page has been setup as a personal profile, which is only designed for individuals.<\/span> <span style=\"font-weight: 400;\">\u00a0Brand pages are created for brands and businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of having an \u201cAdd Friend\u201d button, they have a \u201cLike\u201d button \u2013 because brand pages acquire fans, not friends. Your business page cannot send or receive friend requests.<\/span><\/p>\n<h3><b>Creating a Business Page<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">First, you have you create a Facebook page for your business from your personal page.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When you are signed into Facebook, a link called \u201cPages\u201d appears on the left-hand side of the screen.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clicking on it will take you to the \u201cPages\u201d screen. Once you are on the \u201cPages\u201d screen, click on the \u201cCreate a Page\u201d button.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There you will choose Business or Brand.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Name your page and add a category of your business.<\/span> <span style=\"font-weight: 400;\">When you select your category, you will be prompted to enter basic information such as your street address.<\/span><\/li>\n<\/ul>\n<h3><b>Ad Creation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Once you have your business page created, then you have the tools to make your ad. Facebook will take you through and process that covers everything from:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The target audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The placement (and device)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The timing of when the ad is seen<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The frequency with which the ad is seen<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The novelty or familiarity of the ad\/the brand Plus the following creative elements:<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The image (or video)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The text<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Headline<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Display link\/URL<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Link Description<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The text above the image<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The call to action<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/200000840044554?id=802745156580214\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Facebook\u2019s Ads Manager<\/span><\/a><span style=\"font-weight: 400;\"> has two add creation tools which make the process easier.<\/span><\/p>\n<h4><b>Guided creation:<\/b><span style=\"font-weight: 400;\"> This option guides users through the steps of the flow. It is better for new users of a Facebook advertising campaign.<\/span><\/h4>\n<h4><b>Quick creation: <\/b><span style=\"font-weight: 400;\">Allows the user to set up a campaign, ad set, and ad elements in any order. This is a good choice for more advanced advertisers previously using Power Editor. This is otherwise known as creating \u2018campaign shells.<\/span><\/h4>\n<h3><b>Where will my ads appear?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When you create an ad from your Facebook Page, people will be able to see that ad in several different places. Facebook automatically adjusts your ads to fit each placement and mark them as sponsored.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your ad can appear to people scrolling through their inbox, desktop or mobile feeds. Facebook also owns Instagram and WhatsApp platforms, which is another place your ads can appear if chosen to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One thing to note is that when you select the type of post you want to create, choose \u201cOnly use this post for an ad\u201d or \u201cUse this post for an ad\u201d. It will also be published to the Page later. If you choose to only run your post as an ad, the post won&#8217;t appear on your Page.<\/span><\/p>\n<h3><b>What Types of Facebook Ads Can I Create?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Currently, there are 12 ad types available:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post Engagement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instant Experience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Event Responses<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead Generation Ads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Page Likes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Slideshow<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Carousel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Collection<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Image<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post Engagements<\/span><\/li>\n<\/ol>\n<h3><b>Ads are image-based<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The ultimate goal of any Facebook ad is to catch someone\u2019s eye, so visuals are a critical part of your ad. Just be sure to keep it visual and clean as opposed to adding text over a busy background.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When identifying imagery to use for promoted posts, keep in mind that images can include no more than 20% text. You can ensure your images meet the 20% text rule by using Facebook\u2019s Grid Tool at<\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/621956575422138?id=649869995454285\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">www.facebook.com\/ads\/tools\/text_overlay<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17622\" src=\"https:\/\/www.primeview.com\/wp-content\/uploads\/Creating-Your-Facebook-Ad-By-PrimeView.png\" alt=\"Creating Your Facebook Ad By PrimeView\" width=\"800\" height=\"625\" title=\"\" srcset=\"https:\/\/www.primeview.com\/wp-content\/uploads\/Creating-Your-Facebook-Ad-By-PrimeView.png 800w, https:\/\/www.primeview.com\/wp-content\/uploads\/Creating-Your-Facebook-Ad-By-PrimeView-300x234.png 300w, https:\/\/www.primeview.com\/wp-content\/uploads\/Creating-Your-Facebook-Ad-By-PrimeView-768x600.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/h3>\n<h3><b>Creating your Facebook Ad<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">From your business page Log into<\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/898399293584952?id=649869995454285\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Facebook Ads Manager<\/span><\/a><span style=\"font-weight: 400;\"> then the tab that says <\/span><span style=\"font-weight: 400;\">Campaigns<\/span><span style=\"font-weight: 400;\"> the click <\/span><b>+ Create<\/b><b>.<\/b><\/p>\n<h3><b>Choose your objective<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When you first start to create a new campaign or ad, you need to pick your advertising objective. This is what you want people to do when they see your ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may choose from 3 categories of objectives for your Campaign:<\/span><\/p>\n<ol>\n<li>\n<h4><b> Awareness:<\/b><\/h4>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\"><b>Page post boost: <\/b><span style=\"font-weight: 400;\">Get more people to see and engage with your Page posts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Brand Awareness: <\/b><span style=\"font-weight: 400;\">Reach people who are more likely to pay attention to your ads and increase awareness for your brand.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Reach: <\/b><span style=\"font-weight: 400;\">Choose this objective if you\u2019d like to show your advert to the largest audience for your budget.<\/span><\/li>\n<\/ul>\n<ol start=\"2\">\n<li>\n<h4><b> Consideration:<\/b><\/h4>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\"><b>Traffic: <\/b><span style=\"font-weight: 400;\">Send more people to a destination on or off Facebook.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Engagement: <\/b><span style=\"font-weight: 400;\">Get more people to see and engage with your post or Page.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>App Installs:<\/b><span style=\"font-weight: 400;\"> Send people to the store where they can purchase your app.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Video Views:<\/b><span style=\"font-weight: 400;\"> Promote videos that show behind-the-scenes footage, product launches, or customer stories to raise awareness about your brand.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Lead Generation:<\/b><span style=\"font-weight: 400;\"> Collect lead information from people who are interested in your business.<\/span><\/li>\n<\/ul>\n<ol start=\"3\">\n<li>\n<h4><b> CONVERSION:<\/b><\/h4>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\"><b>Conversions:<\/b><span style=\"font-weight: 400;\"> Get people to take valuable actions on your website or app, such as adding payment information or making a purchase. Use the Facebook pixel or app events to track and measure conversions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Product Catalogue Sales<\/b><span style=\"font-weight: 400;\">: Create adverts that automatically show products from your product catalog based on your target audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Store Visits:<\/b><span style=\"font-weight: 400;\"> Promote multiple business locations to people who are nearby.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To reach the most people you will want to have more than one ad campaign. Facebook has three levels a Campaign:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Campaign &#8211; Objective<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Ad sets &#8211; Audience<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Ads &#8211; Budget and Schedule<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">For example, your campaign objective may be to drive more traffic to your website. Your ad set level could test different audiences to display the advert. Your ads may be a number of different images, videos or text to derive the best performance. What is posted here is just a sampling of how it works.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All these things will unfold as you click the items in the Campaign section. The whole process of running ads on Facebook is pretty extensive and covers a lot of things to help your ad to be successful. Far too much to be said in one post. Facebook can take you through the whole process if you just follow the initial instructions here about creating a business page and use the ad manager.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should also note that there are three main ways to create ads on Facebook:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> The Ads Manager<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Mobile Ads Manager<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Business Manager \u2013 good for agencies or businesses running multiple ad accounts with multiple administrators<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Your campaigns to be successful need to be monitored and managed. This is where the Facebook Business Manager comes in.<\/span><\/p>\n<p><b>Facebook Business Manager<\/b><span style=\"font-weight: 400;\"> \u2013 After you create your business page, to create and run an ad for your page, you can also create a Business Manager account. The Business Manager account allows you to assign roles and permissions to people, add the Pages, ad accounts, and more things connected to your business on Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To start go to https:\/\/business.facebook.com\/overview and click \u201cCreate Account\u201d \u2014 Then log in using the email and password you used to set up your business page account.<\/span><\/p>\n<p><b>Business Manager has the following benefits:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keeps everything about your social media ad campaign with Facebook in one place<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Makes working on multiple ad accounts and pages faster and better<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gives you control of who has access to Pages and ad accounts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The ability to keep work separate from personal Facebook friends<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.facebook.com\/business\/learn\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Facebook\u2019s Blueprint<\/span><\/a><span style=\"font-weight: 400;\"> has step-by-step instructions for getting started with Business Manager and many other guides to help you become a Facebook ad master!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While this all may seem like a lot to a newcomer to social media advertising and Facebook, there is one thing that could have been mentioned in the beginning, but you may have skipped the rest of the article!<\/span><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17621\" src=\"https:\/\/www.primeview.com\/wp-content\/uploads\/Boosting-Page-Content-On-Facebook-To-Create-An-Ad.jpg\" alt=\"Boosting Page Content On Facebook To Create An Ad\" width=\"800\" height=\"533\" title=\"\" srcset=\"https:\/\/www.primeview.com\/wp-content\/uploads\/Boosting-Page-Content-On-Facebook-To-Create-An-Ad.jpg 800w, https:\/\/www.primeview.com\/wp-content\/uploads\/Boosting-Page-Content-On-Facebook-To-Create-An-Ad-300x200.jpg 300w, https:\/\/www.primeview.com\/wp-content\/uploads\/Boosting-Page-Content-On-Facebook-To-Create-An-Ad-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/h3>\n<h3><b>Easy Ads<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The fastest and by far the easiest way to create an ad on Facebook is to promote or <\/span><b>\u201cboost\u201d<\/b><span style=\"font-weight: 400;\"> your page content. By boosting page content, you are essentially paying for more people to potentially see your content within the News Feed. A wide range of factors goes into whether or not the audience will see a post. Most posts are only ever seen by a percentage of the audience. This is measured as \u201creach.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook offers \u201cpromoted posts\u201d to provide a better reach for individual posts sent by a Facebook page. Any kind of post that can be sent from a page can be turned into a promoted post.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Options start for as little as $5 and increase based on how many people you wish to reach. Depending on the audience you select your reach estimate and the corresponding budget will change as a result of selecting either:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People who like your page and their friends<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People you choose through targeting<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Users will see the post in their timelines and will appear with the word \u201cSponsored\u201d. By promoting this post, it will not only appear to a larger percentage of users who \u201clike\u201d a page, but also to the friends of a larger percentage of people who interact with the post itself (like, share, comment) than would happen organically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider promoting posts that are most likely to be relevant to your audience, that contain strong calls to action, and that are most likely to be interacted with. These are typically interesting posts that have pictures and\/or offer value to the community.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This boost method is easy but will not deliver really far-reaching results, but it is one more thing you can add to your Facebook ad toolbox.<\/span><\/p>\n<h2><b>Final thoughts<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Social Media Marketing<\/span><span style=\"font-weight: 400;\"> is a process by which your products and services are introduced and promoted to potential customers. A properly managed Facebook Ad campaign leads to an increase in sales and builds the reputation of your company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do effective marketing, one has to identify the best customers, understand their needs, and implement the most effective marketing method. Facebook provides much of the functionality to tackle any marketing objective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is social media marketing<\/span><span style=\"font-weight: 400;\"> but word-of-mouth marketing applied to the digital world, if you think about it? The most ancient way to spread awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need help, setting up your accounts and creating ads, we have the team who can do that. Try out Facebook ads and get the word out today! Contact us now for a free consultation on how <\/span><span style=\"font-weight: 400;\">social media advertising<\/span><span style=\"font-weight: 400;\"> can benefit your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>\u00a0<\/b><\/p>\n<p><b>\u00a0<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone uses Facebook. Everyone you say? Well maybe not everyone, but almost a third of the world\u2019s population does! From [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18619,"comment_status":"closed","ping_status":"open","sticky":false,"template":"templates\/single-post-full-width-banner-with-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,80,84,23,85,98,33],"tags":[],"class_list":["post-17627","post","type-post","status-publish","format-standard","hentry","category-blog","category-content-marketing","category-customer-acquisition","category-digital-marketing","category-lead-generation","category-paid-ads","category-social-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/17627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/comments?post=17627"}],"version-history":[{"count":2,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/17627\/revisions"}],"predecessor-version":[{"id":20691,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/17627\/revisions\/20691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/media\/18619"}],"wp:attachment":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/media?parent=17627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/categories?post=17627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/tags?post=17627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}