{"id":17724,"date":"2020-09-14T17:00:30","date_gmt":"2020-09-15T00:00:30","guid":{"rendered":"https:\/\/www.primeview.com\/?p=17724"},"modified":"2022-07-26T16:12:00","modified_gmt":"2022-07-26T23:12:00","slug":"why-does-page-speed-matter","status":"publish","type":"post","link":"https:\/\/www.primeview.com\/blog\/why-does-page-speed-matter\/","title":{"rendered":"Why Does Page Speed Matter?"},"content":{"rendered":"

Page speed is essential to site visitors in light of the fact that pages that load faster give a vastly improved on-page experience for users.<\/span><\/p>\n

Think about how you yourself feel when you are staring at your screen waiting for a webpage to load. You have fast internet of a full signal on your iPhone, and nothing happens! It could be a really good site with the info you are looking for, but you will never know because you will most likely leave.<\/span><\/p>\n

We call it \u201cBounce Rate.\u201d A metric that is the percentage of visitors who enter your site, and then rather staying on the site, go to view other websites.<\/span><\/p>\n

Having potential customers bounce off your site is certainly not a good thing about a less than optimal page speed. But also, Google says page speed is a signal used by Google\u2019s algorithm to rank pages.<\/span><\/p>\n

The speed at which your site uploads affects many things – SEO<\/a> rankings, the web performance and customer experience, conversions, and site navigation. Also, your brand\u2019s image, if your site runs slow, people may think that you don\u2019t really care about the user.<\/span><\/p>\n

What\u2019s the average page load time?<\/b><\/h3>\n

Web performance<\/span><\/a> from a user\u2019s point of view is measured as the page load time. This is the time elapsed between the moment a user requests a new page, and the moment the page is fully rendered by the browser.<\/span><\/p>\n

However, fast web pages need to render progressively and display the content as it\u2019s loaded by the browser. The content doesn\u2019t wait until it is fully loaded to be visible.<\/span><\/p>\n

The user gets visual feedback that the page is in fact loading and the info they requested will soon be available. If they don\u2019t have the visual clue of the page incrementally loading, they will be more likely to leave.<\/span><\/p>\n

This is where the question of the best load time needs some consideration. There is a range of metrics to gauge user experience. A website loads in stages, some occur at the server level and others take place within the user\u2019s browser.<\/span><\/p>\n

The 4 basic stages are:<\/span><\/p>\n

    \n
  1. Time to first byte (TTFB), the time it takes to the HTML doc of the site to respond.<\/span><\/li>\n
  2. StartRender: When the page\u2019s assets begin rendering<\/span><\/li>\n
  3. Visual Complete: A user can see all the page assets<\/span><\/li>\n
  4. Fully Loaded: When a page is 100% loaded in a user\u2019s browser and can interact<\/span><\/li>\n<\/ol>\n

    Here are some stats from \u201cBacklinko\u201d an SEO training company that analyzed 5 million desktop and mobile pages concerning page load time.<\/span><\/p>\n

    Average desktop:<\/b> The Time to First Byte (TTFB) is 1.286 seconds. To fully load a webpage – 10.3 seconds.<\/span><\/p>\n

    Average mobile device:<\/b> The Time to First byte is <\/span>2.594<\/b> seconds and to completely load a mobile landing page, the average time is <\/span>27.3<\/b> seconds.<\/span><\/p>\n

    The average web page takes <\/span>87.84%<\/b> longer to load on mobile than on a desktop computer.<\/span><\/p>\n

    Around <\/span>40%<\/b> to <\/span>50%<\/b> of people will bounce off a mobile website if it takes more than 3 seconds to load.<\/span><\/p>\n

    Every second counts on Mobile<\/b><\/h3>\n

    Even small delays can cause customers to leave your website, especially on mobile devices.<\/span><\/p>\n

    So many people are using smartphones now, which usually have slower connections than desktop computers. This has made Page Speed for your website even more important than several years ago. Google has researched how load times can bounce visitors off your site. From the following research, you can see why page speed is so important.<\/span><\/p>\n

    As page load time goes from:<\/span><\/p>\n