{"id":17821,"date":"2020-11-11T07:17:45","date_gmt":"2020-11-11T14:17:45","guid":{"rendered":"https:\/\/www.primeview.com\/?p=17821"},"modified":"2022-07-26T14:23:24","modified_gmt":"2022-07-26T21:23:24","slug":"why-you-should-have-an-ecommerce-website","status":"publish","type":"post","link":"https:\/\/www.primeview.com\/blog\/why-you-should-have-an-ecommerce-website\/","title":{"rendered":"Why You Should Have an Ecommerce Website"},"content":{"rendered":"

With the current COVID crisis, everyone seems to be jumping on the ecommerce train, and for good reasons. It may seem that e-commerce is oversaturated, but there is still much more opportunity available.<\/span><\/p>\n

If you have a retail B2C (Business-to-Customer) business, a brick & mortar operation, and are considering going to an e-commerce model of business, then pay attention.<\/span><\/p>\n

Major Advantages of E-Commerce<\/b><\/h3>\n

Expanding your brand by creating an ecommerce website using platforms such as<\/span> WooCommerce<\/span><\/a>,<\/span> Shopify<\/span><\/a>, or<\/span> Magento<\/span><\/a> has these advantages:<\/span><\/p>\n

Efficiency<\/b>: increase business efficiency in several ways. Reduce search costs for online customers and provide them with detailed information along with their prices. Your customers are encouraged to do business by increasing transaction efficiency, security, and speed.<\/span><\/p>\n

Cross-selling<\/b>: increase value creation for products by pushing new products to current customers based on their past purchases. This increases customer’s dependence on your company and decreases the probability a customer switches to competitors.<\/span><\/p>\n

Complementary offers<\/b>: increase value creation by accompanying products with other products. Customers will buy more of the complementary products regardless of their prices if they buy more of the core products.<\/span><\/p>\n

Also, you can bundle products with complementary products from other suppliers. Once a sale occurs, offer to the customer the complementary products associated with the purchased product.<\/span><\/p>\n

Customer lock-in<\/b>: keep the customer dependent on your company for a longer time by making the customer engage in repeated transactions.<\/span><\/p>\n

Customer satisfaction<\/b>: e-commerce increases the degree to which service offerings accommodate online customers. It increases the quality of service and the volume of transactions while decreasing the volume of complaints.<\/span><\/p>\n

Speed<\/b>: transactions are done almost instantaneously. There is no need to wait weeks for a money transaction or catalog to arrive by post.<\/span><\/p>\n

Availability:<\/b> online services are available any time of day or night and from any place.<\/span><\/p>\n

Advantages of B2B e-commerce<\/b><\/h3>\n

While retail ecommerce is the most prevalent, the ecommerce model also works well for a B2B (Business-to-Business) operation. B2B is the exchange of products, services, or information between businesses rather than between businesses and consumers.<\/span><\/p>\n

With B2N e-commerce, you can exchange products, services, and information with other businesses rather than customers, such as:<\/span><\/p>\n