{"id":18077,"date":"2021-08-01T02:42:26","date_gmt":"2021-08-01T09:42:26","guid":{"rendered":"https:\/\/www.primeview.com\/?p=18077"},"modified":"2025-03-19T08:31:22","modified_gmt":"2025-03-19T15:31:22","slug":"primeview-musings-why-you-need-a-website-more-than-ever","status":"publish","type":"post","link":"https:\/\/www.primeview.com\/blog\/primeview-musings-why-you-need-a-website-more-than-ever\/","title":{"rendered":"PrimeView Musings \u2013 Why You Need a Website More Than Ever"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When a global pandemic was declared in March of 2020, many businesses took a hit. Stores, restaurants, and other brick-and-mortar businesses soon lost many customers. Perhaps you experienced the same fate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Losing their ability to shop as easily as they were accustomed to with lockdowns, masses of consumers began their purchasing online. Businesses with a website and well-developed internet presence gained a competitive edge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before March of 2020, it could be possible for many businesses to stay profitable without relying on a website or having a substantial internet presence. Although it certainly could help, it wasn\u2019t always necessary to stay in business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You simply cannot afford not to have a website and internet presence today. A properly created website can become the most useful and profitable component for getting you back in business. The Internet is powerful because it never sleeps, rests, or takes a vacation and requires relatively little cost. A website and an internet marketing campaign do, however, require time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating, managing, and expanding a good website should be considered a business asset, just like real estate, equipment, tools, patents, trademarks, and inventory. In today\u2019s digital world, a good website backed by an online marketing strategy may even become one of your most important assets, if not your biggest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Owning a website address, otherwise known as a URL (Uniform Resource Locator), is like owning a piece of real estate. Every business can and should take advantage of an integrated internet or online marketing strategy that may include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blog<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media accounts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn account<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pay per click campaign<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online Press Releases<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your needs, objectives, budget and abilities may differ widely, but this is a basic integrated online strategy to gain exposure and prominence on the search engine results pages (SERPs). Correctly done, you will gain exposure and leads for your business. It will take effort, time and some money to get things going, but it will be a very cost-effective marketing strategy compared to many if not all others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An integrated online strategy simply means creating one core message, theme, campaign, promotion, and creative execution (look and feel) that is executed across several online platforms or channels. Creating an integrated campaign is really creating a consistent or cohesive message that is all designed to drive the same result using the same basic copy and design personality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every business can benefit from a website presence, even if it\u2019s just a small microsite of one to three pages. Why is a website so important even for a small home-based business or one with a single retail location? Because a website can accomplish many marketing and sales objectives:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0Establish credibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Positioning yourself as an expert with online articles, how-to tips, and expert advice<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create exposure to a wider audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide contact information (address, phone number, email address)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Give detailed product and service descriptions and photographs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Map to retail location or map of service coverage area<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The technology used in modern <a href=\"https:\/\/www.primeview.com\/web-design\/website-development\/\">website design and development<\/a> is so flexible there is almost no end to what you can do or create online.<\/span><\/p>\n<p><b><a href=\"https:\/\/www.primeview.com\/digital-marketing\/\">Digital Marketing<\/a><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Digital marketing, in the broadest sense, is everything you do on the internet to attract, reach, influence, communicate with, or sell to buyers or potential buyers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital marketing may also include everything you do online to create or manage your personal or brand reputation, increase exposure to your brand, generate new brand awareness, influence public perception, or establish a list of followers or people interested in your company, products online content or message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital marketing tools include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blogs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Forums<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Newsletters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pay Per Click (PPC) ads, also known as search engine marketing or SEM<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search Engine Optimization (<a href=\"https:\/\/www.primeview.com\/digital-marketing\/seo\/\">SEO<\/a>) or organic\/free search<\/span><\/li>\n<\/ul>\n<p><b>Marketing Strategies<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Digital marketing strategies are planned activities you engage in to drive traffic to your site and those things you do to improve your rankings on the search engines. These marketing activities can be broken down into one of four primary objectives:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Creating exposure to your brand, company, location, etc.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Managing your brand or reputation online<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Generating online sales<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Generating a list of prospective customers for future follow-up and sales (usually requires collecting an opt-in list of email addresses, and possibly phone numbers and mailing addresses)<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Creating pure exposure or awareness is referred to as \u201cbrand awareness\u201d marketing or \u201ctop of mind\u201d marketing. Also known as \u201cimaging.\u201d This is not usually a cost-effective strategy for a small business with limited financial resources.<\/span><b>\u00a0<\/b><\/p>\n<p><b>Digital Marketing, an Integrated Approach<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Integrated marketing communication (IMC) is simply the process of creating a consistent and integrated look, feel and message across all advertising venues, channels or platforms, because leveraging and maximizing your brand and your advertising impressions requires message continuity and consistency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your message, campaign, or theme changes frequently, people will not recognize your brand from one ad to the next. Therefore, you will have lost a critical component of effective advertising known as \u201cfrequency.\u201d The frequency of impressions is important to creating credibility, breaking through the competitive noise, and getting noticed. Message continuity is what allows frequency to occur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another component that creates frequency is the consistent use of mediums, channels, or platforms. If you change your media mix frequently, you will have a tough time obtaining the frequency of impressions against the audience or users of any medium or channel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As online and offline communication channels become crowded with new and alternative options, their audiences become smaller and more fragmented. As new advertisers move into the space, they become more competitive. Therefore, leverage every impression and contact point possible with an IMC strategy is more important than ever.<\/span><\/p>\n<p><b>Your website is a sales tool<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Consider your website to be more than a marketing tool. Nowadays, if you want to grow your business, you must consider your website as a sales tool. Your website must perform this critical sales function because the bulk of the buyer&#8217;s journey occurs online before interacting with a sales rep.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your website&#8217;s content should address the critical questions that your salespeople typically address during the sales process. Your website, to be effective at sales, must address the following:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What are you trying to sell? Prospective clients want to know about your products and services instantly. They should be able to tell within five seconds of visiting your site, based on the content and pictures you employ.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why should people be interested in what you&#8217;re offering? Your website&#8217;s objective should be to express your value proposition effectively. Justify your prospective consumers&#8217; interest in your product and desire to do business with your firm.<\/span><\/p>\n<p><b>Let PrimeView Help You Get Back in the Game<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As we are saying here, you need a website more than ever in these new times. PrimeView can design and build the perfect website for your business and provide digital marketing expertise. If you have a website and it is not getting the results you need, we can give new life to your site and brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contact us today and learn more about the many ways we can help your business thrive. Call 480-970-4688 or follow this link to talk to a<\/span><a href=\"https:\/\/www.primeview.com\/live-agent\/\"> <span style=\"font-weight: 400;\">live agent<\/span><\/a><span style=\"font-weight: 400;\">!\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When a global pandemic was declared in March of 2020, many businesses took a hit. Stores, restaurants, and other brick-and-mortar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18351,"comment_status":"closed","ping_status":"open","sticky":false,"template":"templates\/single-post-full-width-banner-with-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-18077","post","type-post","status-publish","format-standard","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/18077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/comments?post=18077"}],"version-history":[{"count":4,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/18077\/revisions"}],"predecessor-version":[{"id":26371,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/18077\/revisions\/26371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/media\/18351"}],"wp:attachment":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/media?parent=18077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/categories?post=18077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/tags?post=18077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}