{"id":18093,"date":"2021-09-01T15:38:56","date_gmt":"2021-09-01T22:38:56","guid":{"rendered":"https:\/\/www.primeview.com\/?p=18093"},"modified":"2026-07-16T15:43:47","modified_gmt":"2026-07-16T22:43:47","slug":"we-buy-cars-gets-major-website-tune-up","status":"publish","type":"post","link":"https:\/\/www.primeview.com\/news\/we-buy-cars-gets-major-website-tune-up\/","title":{"rendered":"We Buy Cars Gets Major Website Tune-Up"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignright size-medium wp-image-18094\" src=\"https:\/\/www.primeview.com\/wp-content\/uploads\/scazhp1-300x153.png\" alt=\"\" width=\"300\" height=\"153\" title=\"\" srcset=\"https:\/\/www.primeview.com\/wp-content\/uploads\/scazhp1-300x153.png 300w, https:\/\/www.primeview.com\/wp-content\/uploads\/scazhp1-1024x521.png 1024w, https:\/\/www.primeview.com\/wp-content\/uploads\/scazhp1-768x391.png 768w, https:\/\/www.primeview.com\/wp-content\/uploads\/scazhp1-1536x782.png 1536w, https:\/\/www.primeview.com\/wp-content\/uploads\/scazhp1.png 1903w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p class=\"schema-text\">\n<p class=\"schema-text\">Phoenix, Arizona September 1, 2021 \u2013 PrimeView has undertaken a new project for\u00a0 We Buy Cars, a Phoenix car buyer paying cash on the pick-up of customer\u2019s junk vehicles. The client already had a website, but it needed a serious \u201ctune-up\u201d in the vernacular of the auto industry, otherwise known by PrimeView as a site cleanup.<\/span><br \/>\n<br \/>\n<span style=\"font-weight: 400;\">The cleanup for their website covered a range of recommended actions. The goal was to fix discovered broken features and improve others to benefit the site\u2019s visitors and improve their engagement. These actions were designed to improve We Buy Cars sales, benefit SEO, and improve branding.<\/span><br \/>\n<br \/>\n<span style=\"font-weight: 400;\">Also, a Digital Marketing Campaign was included that provided digital marketing, lead generation services, and search engine optimization services monthly.<\/span><\/p>\n<p><b>Site Cleanup Recommended Actions Implemented:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fixed Form Issue \u2013 Forms didn\u2019t work properly. We Buy Cars didn\u2019t know if potential customers were calling.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Added Clickable Free Card &amp; Phone Number &#8211; Basic tracking for lead generation sites.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Replaced Broken Images &#8211; Broken images make a site look bad, decreasing credibility and sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fixed and Adjusted Social Media Links \u2013 Links didn\u2019t connect to social media channels as expected and were adjusted for a better user experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fixed URL Issues \u2013 Broken URLs hurt SEO<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mapped Out Newsletter Sign Up to Build Customer List &#8211; Email lists are important to connect with customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Added About Us Content to The Footer &#8211; Standard on all sites.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cookie &amp; Privacy Policy &#8211; Standard required by Google.<\/span><\/li>\n<\/ul>\n<p><b>Digital Marketing Campaign for <span style=\"font-weight: 400;\">We Buy Cars<\/span><\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Onsite Optimization &#8211; Fulfilled the compliance requirements of Google for onsite elements. Included local schema markup and other onsite elements optimization for the top 10 pages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Citation Building and Reputation Management &#8211; A monthly program covering onsite content and backlink optimization, increasing local visibility. Included were content creation, link\/citation building, and reputation monitoring.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lead Management Starter Pack &#8211; Tracking leads via phone tracking and form tracking ensures that each lead is traced to their referring channel.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Geotargeted Retargeting &#8211; Keeps track of people who visit the We Buy Cars site and displaying retargeting ads to them as they visit other sites online.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organic Social Media &#8211; To post regularly, a social media calendar was created to improve the brand\u2019s organic reach on social media and to display social credibility.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paid Social Media Campaign &#8211; Creation and maintenance of paid campaign ads result in a wider audience reach and better customer\/prospect engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email Marketing &#8211; Developed customers with education information sent via email every week depending on the client\u2019s preference. An email client, email list, and a designated email template are used to streamline branding.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Ads Campaign &#8211; Helped We Buy Cars reach its target audience via a paid campaign on the Google network. Lead generation campaign included landing page creation.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Phoenix, Arizona September 1, 2021 \u2013 PrimeView has undertaken a new project for\u00a0 We Buy Cars, a Phoenix car buyer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"templates\/single-post-full-width-banner-with-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-18093","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/18093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/comments?post=18093"}],"version-history":[{"count":5,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/18093\/revisions"}],"predecessor-version":[{"id":29984,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/18093\/revisions\/29984"}],"wp:attachment":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/media?parent=18093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/categories?post=18093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/tags?post=18093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}