{"id":20714,"date":"2022-10-07T14:26:03","date_gmt":"2022-10-07T21:26:03","guid":{"rendered":"https:\/\/www.primeview.com\/?p=20714"},"modified":"2024-09-03T10:46:22","modified_gmt":"2024-09-03T17:46:22","slug":"a-simple-guide-to-local-vs-national-seo-for-new-businesses","status":"publish","type":"post","link":"https:\/\/www.primeview.com\/blog\/a-simple-guide-to-local-vs-national-seo-for-new-businesses\/","title":{"rendered":"A Simple Guide to Local vs. National SEO for New Businesses"},"content":{"rendered":"

You can serve the best coffee in town, but if search engines like Google don’t know which town your coffee shop is in, they won’t be able to tell people where to find you, and your business will remain in the shadows of large coffee chains in your location. The same applies to national and global businesses. If you have an e-commerce site that anyone around the nation or world can purchase from, but Google thinks you are solely based in Phoenix, Arizona, then you are losing thousands of potential buyers due to your lack of online presence.<\/span><\/p>\n

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Google’s artificial intelligence (AI) <\/span>bests 50 other systems<\/span><\/a> for many reasons. Paying attention to your local and national SEO<\/a> is crucial because Google categorizes your business. If you don’t share your location with the king of search engines, Google will figure it out on its own. However, with <\/span>5.6 billion searches per day<\/span><\/a>, even with Google’s high AI level, it won’t always be right. This is where local SEO or national SEO<\/a> for your business comes to the rescue.<\/span><\/p>\n

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What Is Local SEO and How Does It Benefit Your Business?<\/b><\/h3>\n

Local SEO<\/span><\/a> tells Google the location of your business, which is important for brick-and-mortar businesses. For example, when somebody searches “dentist near me,” you want Google to know that your clinic is near them. With <\/span>Google My Business<\/span><\/a> set up, you can navigate potential clients directly to your dental office.<\/span><\/p>\n

You can use local <\/span>SEO keywords<\/span><\/a> on your homepage, blogs, and product pages to help Google determine your precise location. For instance, if you’re servicing Newport Beach and Orange County, use these locations as keywords in your content. You could also use the keywords “OC” or “Southern California.”<\/span><\/p>\n

Some <\/span>local SEO statistics<\/span><\/a> relevant in 2022 include:<\/span><\/p>\n