Story Wars<\/strong><\/p>\nThis is the gist of Jonah Sach\u2019s recently released book entitled Story Wars about how this social era we\u2019re in has changed the way we write. From factual style of journalistic reporting, we\u2019ve gone back to the old ways of passing one story to the next like good old wives gossiping about the latest news.<\/p>\n
These days we read what is popular. We read what is constantly being talked about on Twitter, what\u2019s always popping up on our News Feed and we\u2019re curious why this certain YouTube video has gained so many hits.<\/p>\n
\u201cThe story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior\u2014great stories.\u201d<\/p>\n
Sometimes Facts Lie<\/strong><\/p>\nIf we reread our history books, we can see so many things omitted, altered and beautified. We know that this great president won the war for us but we don\u2019t know to what extent. We celebrate a certain event with pride and yet we were never told how much sacrifices were made to achieve it.<\/p>\n
History books lie because, as Jonah Sachs said, \u201cWe\u2019ve learned over time that facts can be manipulated. There\u2019s almost disdain for facts. So build your stories around shared values.\u201d<\/p>\n
What Jonah Sach\u2019s is pointing out is that if we look at our social media, people have become wary of factual writing. Instead we base our knowledge on what people are expressing. The new generation of readers are longing for a writing style that is more emotional, that is heartfelt, in short a literature kind of storytelling.<\/p>\n
It\u2019s Not Me It\u2019s You<\/strong><\/p>\nThe reason we like fiction writing is because it\u2019s not about us but about somebody else that we can relate to. This is also the reason why we still love our fairy tales. We see someone in great trouble but in the end they overcome it.<\/p>\n
What the new generation has come to abhor is a selfish style of writing. Take advertising that promotes their products in an obvious way. It\u2019s so old style, right? We want a marketing style with a story. Or actually, we don\u2019t want marketing, we just want stories.<\/p>\n
Honesty<\/strong><\/p>\nIn creative writing, the ones that are most popular are the one that are told from the heart. Whether the voice is cold, whether the tone is action movie gruff, but if it\u2019s coming from an honest voice, it\u2019s universally proven, it\u2019s going to be a hit.<\/p>\n
All these were shaped with the rise of social media where it\u2019s the people who are talking and not the ones in authority. User generated content is what SEO calls it, but going back to basics it\u2019s simply called storytelling.<\/p>\n","protected":false},"excerpt":{"rendered":"
There was a time before all this internet, SEO and social media boom when newspapers were god. What they wrote […]<\/p>\n","protected":false},"author":1,"featured_media":8682,"comment_status":"closed","ping_status":"open","sticky":false,"template":"templates\/single-post-full-width-banner-with-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[35,11,12],"class_list":["post-2075","post","type-post","status-publish","format-standard","hentry","category-blog","tag-digital-marketing","tag-seo","tag-social-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/2075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/comments?post=2075"}],"version-history":[{"count":0,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/2075\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/media\/8682"}],"wp:attachment":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/media?parent=2075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/categories?post=2075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/tags?post=2075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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