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Think about somebody\u2019s Facebook mobile upload of a shot of the steak they\u2019re eating at the neighborhood steakhouse. With the caption, \u201cMelts in your mouth\u201d, your tendency is to check out that steakhouse yourself to sample their meat. It\u2019s word of mouth recommendation, virtual style.<\/p>\n
But there is one website that completely depends on their users for content. Yelp is defined as a social network, user and local search website. They categorized the features according to geography with products and services that run from restaurants to barbershop to jewelry stores in Pacific Heights in San Francisco. At the start of 2012, Yelp had over 70 million unique visitors now they have over 150 million a month.<\/p>\n
Another thing Yelp has done is to simplify the life of local search. Unless it\u2019s done for research, search is usually with the intent of finding the ones that are in proximity. Because of this, with Yelp\u2019s programming of segregating features not only based their category but through their location, they have improved local search by 30%.<\/p>\n
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What are the things SEOs can learn from the strategic campaign of Yelp in local searches? Based on a study done by BrightEdge, here are a few SEO can apply.<\/p>\n
1. Developing software that can supervise rankings in different locations. It can also parallel local with national results.<\/p>\n
2. Concentrating on cities that have poor performance and knowing keywords that would best apply.<\/p>\n
3. Improving on the landing page mistakes to make sure the highest ranking page doesn\u2019t land in a different location.<\/p>\n
4. Knowing the location of the users as this influences SEO performance on pages that have high traffic.<\/p>\n
5. Upon knowing this, factoring in elements for better optimization in that location.<\/p>\n
6. Submitting these local companies on search engines.<\/p>\n
7. Utilizing the benefits of online local communities for a company listing like Google+. Seeking smaller, unknown local portals and community sites to register your profile and including as much photo as you can, business hours and other important information.<\/p>\n
8. Coming up with local-specific landing pages for searchers within that particular location or location name.<\/p>\n
Studying the successful paradigm of Yelp, one last thing BrightEdge has discovered is that \u201ceach page should be tailored with content that is specific to that location and that content should be compelling and refreshed regularly.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
User-generated content caught people by surprise. This is why some call it a phenomenon of the digital age. By definition, […]<\/p>\n","protected":false},"author":1,"featured_media":18473,"comment_status":"closed","ping_status":"open","sticky":false,"template":"templates\/single-post-full-width-banner-with-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[57,35,52,11,12],"class_list":["post-2077","post","type-post","status-publish","format-standard","hentry","category-blog","tag-content-marketing","tag-digital-marketing","tag-local-seo","tag-seo","tag-social-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/2077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/comments?post=2077"}],"version-history":[{"count":2,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/2077\/revisions"}],"predecessor-version":[{"id":20688,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/2077\/revisions\/20688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/media\/18473"}],"wp:attachment":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/media?parent=2077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/categories?post=2077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/tags?post=2077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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