{"id":2098,"date":"2012-09-10T13:00:48","date_gmt":"2012-09-10T20:00:48","guid":{"rendered":"http:\/\/www.primeview.com\/?p=2098"},"modified":"2022-07-26T16:02:56","modified_gmt":"2022-07-26T23:02:56","slug":"building-brand-trust-modern-day","status":"publish","type":"post","link":"https:\/\/www.primeview.com\/blog\/building-brand-trust-modern-day\/","title":{"rendered":"Building Brand Trust in this Modern Day"},"content":{"rendered":"

Only Nike can be Nike where if you see their trademark you could already tell it\u2019s their brand. The same way that not everybody is McDonald\u2019s and just making a letter M with your arms over your head is so distinctive already. But at some point Nike started somewhere and McDonald\u2019s wasn\u2019t always that familiar yellow sign that spells modern civilization. There was a time they too were struggling to be known. This is what is known as Brand Trust. When you see that letter M up ahead after a seemingly endless highway of corn and wheat fields, you know you\u2019re sure to be having a juicy Quarter Pounder with Cheese with a coke that you can supersize. Or be certain that when you buy a pair of running shoes with a check on the side, that\u2019s quality you\u2019re getting. But how do you apply brand trust with your website when you\u2019re just a small shoemaker in Dolan Springs, Arizona? Sure, everybody in town knows how tough but soft your leathers are, but what about those who wouldn\u2019t know your website from Adam?<\/p>\n

When you see that letter M up ahead after a seemingly endless highway of corn and wheat fields, you know you\u2019re sure to be having a juicy Quarter Pounder with Cheese with a coke that you can supersize. Or be certain that when you buy a pair of running shoes with a check on the side, that\u2019s quality you\u2019re getting. But how do you apply brand trust with your website when you\u2019re just a small shoemaker in Dolan Springs, Arizona? Sure, everybody in town knows how tough but soft your leathers are, but what about those who wouldn\u2019t know your website from Adam?<\/p>\n

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  1. Phone numbers, addresses both email and physical, postal codes, anything that can verify that you are an existing store. In this era where it\u2019s much easier to concoct a con game than to actually come up with a respectable career, more people are wary to let loose their trust. So make sure to display clearly verifiable contact and location information of your business because this shows authenticity.<\/li>\n<\/ol>\n
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    1. Brag. You can always just pretend you\u2019re exhibiting your accomplishments but if you\u2019ve been featured in respected sites, like say, The Arizona Republic, or since dreams are free, CNN, wouldn\u2019t you brag about that? So show off on your website where you\u2019ve been included.<\/li>\n<\/ol>\n
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      1. Be your own ad model. Seriously. Not everybody can afford a Supermodel so economize by using your staff. But, really, putting up photographs of you and your staff humanizes your business and makes it more real for consumers.<\/li>\n<\/ol>\n
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        1. As we keep saying on our blog, \u201cIf you’re not in social media yet, why not?\u201d Social media is a game changer as much as internet changed the course of history. This is the way you communicate with consumers in the simplest way possible. If you don\u2019t have one yet, sign up. Now.<\/li>\n<\/ol>\n
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          1. And speaking of social media, adding social media icons on the side of your article is a consumer magnet. When people like a content you posted, when they\u2019re logged in on Facebook, they can just easily like it. And when people see a lot of people liking it, people become curious and check it out. \u00a0That\u2019s how things go viral.<\/li>\n<\/ol>\n
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            1. Sharing authoritative content on your site, whether social media or website, may seem like an employee sucking up to the boss, but truth to tell, the boss likes it. And this is your way to be noticed. Imagine if you\u2019re a hundred employees in your office, it wouldn\u2019t hurt to compliment your boss from time to time until he or she already know your first name. The same way with sharing respected online authors. It\u2019s your way to get noticed. This way you get a chance to be shared too. But first make sure you have something good to offer. Flattery can only go so far.<\/li>\n<\/ol>\n
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              1. If you think testimonials mean zilch but just a bunch of other people\u2019s employees coming up with good things to say about your product, think again. Most of these testimonials are actually true and a lot of people get swayed by it. Because most of the time happy customers really do leave nice words and people listen to those nice words.<\/li>\n<\/ol>\n
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                1. Spending a little on software to make sure your site is protected is also a way to build brand trust. It\u2019s telling your customers they\u2019re safe with you. Some software not only scan your website for potential hackers but your customers also get a confirmation that their information is secure.<\/li>\n<\/ol>\n
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                  1. And not only that, putting a privacy policy is also a big assurance for your customers. This is you boldly swearing like an oath that you will protect their privacy. Because if you don\u2019t, well, all hell will break loose.<\/li>\n<\/ol>\n
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                    1. Last but not the least, transparency. This is one of the ethics of the modern day business. Think restaurants, all of them these days are made of glass or simply just open. Office spaces, usually they\u2019re just these tiny divisions to separate one from the others. It\u2019s not an architectural design so much as a philosophy that people want to know what\u2019s going on, want to be included in the process and hate, hate, hate secrets.<\/li>\n<\/ol>\n

                      Building brand trust is all about being open. Keep a few secret ingredients to yourself but other than that show what your business is made of. People will like you if you\u2019re a little candid about yourself.<\/p>\n","protected":false},"excerpt":{"rendered":"

                      Only Nike can be Nike where if you see their trademark you could already tell it\u2019s their brand. The same […]<\/p>\n","protected":false},"author":1,"featured_media":18575,"comment_status":"closed","ping_status":"open","sticky":false,"template":"templates\/single-post-full-width-banner-with-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[38,65,12],"class_list":["post-2098","post","type-post","status-publish","format-standard","hentry","category-blog","tag-branding","tag-online-security","tag-social-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/2098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/comments?post=2098"}],"version-history":[{"count":1,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/2098\/revisions"}],"predecessor-version":[{"id":18576,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/2098\/revisions\/18576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/media\/18575"}],"wp:attachment":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/media?parent=2098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/categories?post=2098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/tags?post=2098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}