{"id":21007,"date":"2023-05-01T07:02:24","date_gmt":"2023-05-01T14:02:24","guid":{"rendered":"https:\/\/www.primeview.com\/?p=21007"},"modified":"2024-03-01T17:47:39","modified_gmt":"2024-03-02T00:47:39","slug":"numbers-dont-lie-40-web-form-facts-and-stats-to-jot-down","status":"publish","type":"post","link":"https:\/\/www.primeview.com\/blog\/numbers-dont-lie-40-web-form-facts-and-stats-to-jot-down\/","title":{"rendered":"Numbers Don&#8217;t Lie: 40+ Web Form Facts and Stats to Jot Down"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In 2023, <\/span><a href=\"https:\/\/www.forbes.com\/advisor\/business\/software\/website-statistics\/#:~:text=Seventy%2Done%20percent%20of%20businesses,of%20the%20Covid%2D19%20pandemic.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Forbes&#8217; General Website Statistics<\/span><\/a><span style=\"font-weight: 400;\"> revealed that approximately 71% of businesses have a website, and that 28% of all business activity occurs online. If you run a business and have an online presence, you need service sages to provide a seamless user experience, allowing your potential and returning customers to access the information they need. Each service page also requires an online form, which ensures your customers can take action.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>What Is a Service Page?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This web page on a company&#8217;s site provides detailed information about the products or services available. Service pages typically include information such as features, benefits, pricing, and reviews or testimonials, all of which work together to convince potential customers to engage with that company.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>What Is an Online Form?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">An online, onsite, or web form provides customers with a convenient and user-friendly way to send inquiries, feedback, or even place orders. By incorporating well-designed online forms on service pages, businesses can streamline their communication channels, increase customer engagement, generate leads, and boost their bottom line.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Online Form Facts and Figures<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you need convincing to incorporate online forms into your website (or improve your existing ones), below, we have gathered the most compelling facts and statistics to help sway you in the right direction.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1099\" height=\"405\" class=\"img-fluid mt-4 mb-5 alignnone size-full wp-image-23023\" src=\"\/wp-content\/uploads\/pv-blogarticlemay18A.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.primeview.com\/wp-content\/uploads\/pv-blogarticlemay18A.png 1099w, https:\/\/www.primeview.com\/wp-content\/uploads\/pv-blogarticlemay18A-300x111.png 300w, https:\/\/www.primeview.com\/wp-content\/uploads\/pv-blogarticlemay18A-1024x377.png 1024w, https:\/\/www.primeview.com\/wp-content\/uploads\/pv-blogarticlemay18A-768x283.png 768w\" sizes=\"(max-width: 1099px) 100vw, 1099px\" \/><\/p>\n<h3><b>Lead Generation Statistics<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generating traffic and leads is the biggest marketing challenge for 63% of businesses.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">85% of marketers claim lead generation as their most crucial <a href=\"https:\/\/www.primeview.com\/digital-marketing\/\">digital marketing<\/a> goal.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Companies that automate lead management via contact forms see a 10% increase in revenue after six to nine months.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">74% of businesses use online forms for lead generation. In addition, almost 50% shared that their forms are their best-performing lead generation tool.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lead generation is one the three main objectives for businesses with content marketing efforts, along with sales and lead nurturing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improving lead quality is a priority for over 68% of B2B marketers, followed by 55% aiming to increase lead volume.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inbound marketing strategies, including onsite forms, are a leading source of leads for 50% of marketers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search is 300% more effective than social media in driving traffic to content sites.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organic links account for 70% of the links people click on, while 70% to 80% ignore paid ads when using Google, Bing, or any other search engine.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">3% of target audiences are actively buying, 56% need more time to decide, and 40% are preparing to complete a transaction.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">58% of businesses plan on increasing their lead generation budget.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lack of resources is the most significant hurdle for up to 61% of companies wanting to generate more leads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As much as 1 of 4 marketers does not know how to gauge or measure the success of their lead-generation efforts.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" width=\"1099\" height=\"405\" class=\"img-fluid mt-4 mb-5 alignnone size-full wp-image-23021\" src=\"\/wp-content\/uploads\/pv-blogarticlemay18B.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.primeview.com\/wp-content\/uploads\/pv-blogarticlemay18B.png 1099w, https:\/\/www.primeview.com\/wp-content\/uploads\/pv-blogarticlemay18B-300x111.png 300w, https:\/\/www.primeview.com\/wp-content\/uploads\/pv-blogarticlemay18B-1024x377.png 1024w, https:\/\/www.primeview.com\/wp-content\/uploads\/pv-blogarticlemay18B-768x283.png 768w\" sizes=\"(max-width: 1099px) 100vw, 1099px\" \/><\/p>\n<h3><b>Form Conversion Statistics<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site visitors are more likely to fill out online forms when they appear above the fold.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;Go,&#8221; &#8220;Click Here,&#8221; &#8220;Download,&#8221; and &#8220;Register&#8221; are some of the most persuasive CTA button texts. You can check out this guide to <\/span><a href=\"https:\/\/www.primeview.com\/blog\/convert-today-best-words-use-call-action\/\"><i><span style=\"font-weight: 400;\">The Best Words to Use In Your Call-To-Action<\/span><\/i><\/a><span style=\"font-weight: 400;\"> for more information.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating a sense of urgency can help encourage a visitor to complete a form.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Daily Egg shared that the words &#8220;you,&#8221; &#8220;save,&#8221; &#8220;proven,&#8221; &#8220;results,&#8221; &#8220;guarantee,&#8221; &#8220;easy,&#8221; &#8220;new,&#8221; and &#8220;free&#8221; are the most compelling, action-promoting words in the English language. Used correctly and creatively, they can raise overall form conversions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Only 40% of marketers use multi-step forms. About 17% of those who do credit them with their satisfaction in lead generation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Left-aligned labels improve readability and form conversions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adding labels on top of onsite form fields lead to higher completion rates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Removing even one form field can boost form conversions by up to 26%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quiz-like web forms have the potential to triple conversions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increasing the value proposition and featuring trust signals can increase conversions by 60% or more.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adding 50 or more reviews per product can increase conversion rates by 4.6% in an eCommerce store or on an online order form.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The peak time for form conversions is at 9 pm, indicating that people prefer to complete forms, particularly order forms, from the comfort of their own homes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online form conversions peak at 9 pm, indicating that people prefer to complete forms, particularly order forms, from the comfort of their homes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web forms accessed on Chrome have the most impressive conversion rate at 17.8%. Firefox comes in second at 17.3%, followed by Internet Explorer at 15.9%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">70% of consumers go through online product reviews before buying.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conducting A\/B tests, analyzing form data, and improving the user experience are all associated with higher onsite form conversions.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" width=\"1099\" height=\"405\" class=\"mt-4 mb-5 img-fluid alignnone size-full wp-image-23022\" src=\"\/wp-content\/uploads\/pv-blogarticlemay18C.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.primeview.com\/wp-content\/uploads\/pv-blogarticlemay18C.png 1099w, https:\/\/www.primeview.com\/wp-content\/uploads\/pv-blogarticlemay18C-300x111.png 300w, https:\/\/www.primeview.com\/wp-content\/uploads\/pv-blogarticlemay18C-1024x377.png 1024w, https:\/\/www.primeview.com\/wp-content\/uploads\/pv-blogarticlemay18C-768x283.png 768w\" sizes=\"(max-width: 1099px) 100vw, 1099px\" \/><\/p>\n<h3><b>Web Form Abandonment Statistics<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Around 12% of potential customers will abandon a form during checkout if it does not feature any trust badges.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asking or requiring a user to provide their contact information can reduce conversion rates by 5%, followed by home or office address (4%) and age (3%).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A survey revealed that 29% of site visitors consider security issues a top priority when completing online forms, followed by the number of fields or length of the form (27%).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The main reasons for high web form abandonment rates include hidden costs (taxes, shipping), mandating account creation, and a lengthy or complicated checkout process.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Approximately two-thirds of users (67%) will leave an online form incomplete if they encounter difficulties.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Requiring users to create an account can cause 23% of potential customers to abandon the checkout process.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Activating a form&#8217;s CAPTCHA feature can increase abandonment rates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Two-column forms can cause frustration and lead to form abandonment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dropdown form fields experience the highest form abandonment rates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cutting down the number of onsite form fields to three can reduce overall abandonment rates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offering something valuable and helpful, such as a free trial period, motivates more than 30% of people to return and complete a form.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.primeview.com\/blog\/10-best-ecommerce-checkout-practices-to-boost-sales\/\"><span style=\"font-weight: 400;\">Improved checkout design and processes<\/span><\/a><span style=\"font-weight: 400;\"> can cut form abandonment by up to 35%.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Service pages with well-designed online forms can generate traffic, attract leads, and convert a passerby into long-term customers. Knowing the above web form statistics can serve as a guide when setting growth-driven goals for your business. And, with our <a href=\"https:\/\/www.primeview.com\/web-design\/\">web design<\/a> and development services, you can achieve those goals and more.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Go Make It Happen<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to stay ahead of the curve in today&#8217;s competitive marketplace, ensure your service pages feature well-crafted online forms that allow your customers to connect with you easily and efficiently. <\/span><a href=\"https:\/\/www.primeview.com\/contact\/\"><span style=\"font-weight: 400;\">Talk to PrimeView&#8217;s digital marketing specialists today<\/span><\/a><span style=\"font-weight: 400;\">. We look forward to implementing the vital components of onsite forms into your website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Sources:<\/b><i><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">(2023, January 3). WPForms. https:\/\/wpforms.com\/online-form-statistics-facts\/<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">(2019, January 5). 5 Tips for Better a Contact Form Conversion Rate. QUICKSPROUT. https:\/\/www.quicksprout.com\/contact-form-conversion-rate\/?display=wide<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">The Ultimate List of Marketing Statistics for 2022. HubSpot. https:\/\/www.hubspot.com\/marketing-statistics\u00a0<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">(2018, March 15). 8 Characteristics of High-Converting CTA Buttons. The Daily Egg. https:\/\/www.crazyegg.com\/blog\/high-converting-cta-buttons\/<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">(2019, December 16). Forms Aren&#8217;t Dead: The State of Email Lead Capture in 2020. HubSpot. https:\/\/blog.hubspot.com\/marketing\/state-of-email-lead-capture\u00a0<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">(2015, February 1). The Fold Manifesto: Why the Page Fold Still Matters. Nielsen Norman Group. https:\/\/www.nngroup.com\/articles\/page-fold-manifesto\/<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">(2016, May). Deliver Peak Experiences With Interactive Content. Content Marketing Institute. https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2016\/06\/Ion_CMI_InteractiveContent_Report_Final.pdf\u00a0<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">(2012, March 20). Ecommerce Consumer Reviews: Why You Need Them and How to Use Them. Econsultancy. https:\/\/econsultancy.com\/ecommerce-consumer-reviews-why-you-need-them-and-how-to-use-them\/\u00a0<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">(2022, November 29). Form Abandonment: 10 Ways to Track &amp; Eliminate It Today. Venture Harbour. https:\/\/www.ventureharbour.com\/10-ways-decrease-form-abandonment\/\u00a0<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">48 Cart Abandonment Rate Statistics 2023. Baymard Institute. https:\/\/baymard.com\/lists\/cart-abandonment-rate<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">(2015, June 3). Nearly 70% Of Consumers Rely On Online Reviews Before Making A Purchase. Consumerist. https:\/\/consumerist.com\/2015\/06\/03\/nearly-70-of-consumers-rely-on-online-reviews-before-making-a-purchase\/<\/span><\/i><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2023, Forbes&#8217; General Website Statistics revealed that approximately 71% of businesses have a website, and that 28% of all [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23556,"comment_status":"closed","ping_status":"open","sticky":false,"template":"templates\/single-post-full-width-banner-with-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-21007","post","type-post","status-publish","format-standard","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/21007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/comments?post=21007"}],"version-history":[{"count":9,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/21007\/revisions"}],"predecessor-version":[{"id":23558,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/21007\/revisions\/23558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/media\/23556"}],"wp:attachment":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/media?parent=21007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/categories?post=21007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/tags?post=21007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}