{"id":2141,"date":"2012-10-08T13:00:41","date_gmt":"2012-10-08T20:00:41","guid":{"rendered":"http:\/\/www.primeview.com\/?p=2141"},"modified":"2020-04-03T00:03:29","modified_gmt":"2020-04-03T07:03:29","slug":"5-press-release-practices","status":"publish","type":"post","link":"https:\/\/www.primeview.com\/blog\/5-press-release-practices\/","title":{"rendered":"5 Press Release Best Practices"},"content":{"rendered":"

Writing a press release isn\u2019t rocket science but it isn\u2019t easy either. In your head, you\u2019re writing a winning press release only to end up getting denied or disapproved after submitting it to the top PR sites. What gives?Before we dive in to the best practices, let\u2019s see why Press Releases don\u2019t get approved:<\/p>\n

    \n
  1. You submitted a press release in all UPPER CASE LETTERS. A newbie mistake, but a mistake commonly made.<\/li>\n
  2. You\u2019ve embedded HTML, Java or any other markup language. There\u2019s a right place to put it, and this is normally assigned by the press release submission site itself.<\/li>\n
  3. You\u2019ve violated the rules of the press release site you\u2019re submitting to. Save yourself the trouble and go read the guidelines before submission.<\/li>\n
  4. It\u2019s full of grammatical errors, punctuation marks are incorrectly placed, incorrect use of words and spelling.<\/li>\n<\/ol>\n

    Now that you\u2019re aware of the why-nots, here are some of the best practices to implement when writing and submitting a press release.<\/p>\n

      \n
    1. Make it news-worthy.<\/strong> There are typical angle to a press release \u2013 product launch, relaunch of a website, new management, received awards, survey results etc. If your press release doesn\u2019t have news worthy angle, then by all means, do not waste your time \u2013 do not submit it. It will only get rejected.<\/li>\n
    2. \u00a0Write an attention grabbing, head twisting, snappy headline.<\/strong> The wonder of press releases is this \u2013 once it gets approved, and it really is an interesting piece, you not only get approved in that site, it might also get the attention of the other sites thereby syndicating your release. The more it gets republished, the better for your brand.<\/li>\n
    3. Make your press release effective by including a quote.<\/strong> When writing your press release, make sure to include a quote from an authority figure in the company or a satisfied customer. Dust some quotes in the middle or the end \u2013 but don\u2019t overdo it.<\/li>\n
    4. \u00a0Pepper it with keywords<\/strong>. Keywords are important especially since you\u2019re submitting a digital press release that gets crawled by the search engines spiders. From the title to the content, ensure keywords are included. A word of warning though \u2013 don\u2019t force it. You\u2019re writing for a human being, not search engine spiders. It has to make sense to them first to make a successful impact.<\/li>\n
    5. When formatting your press release, \u00a0write in short paragraphs<\/strong>. Keep it simple silly, as they say. Use bulleted or numbered lists to break up chunks of information. Make it easier to read. Why? Because nowadays, people scan and skim<\/a> then if it\u2019s deemed important then that\u2019s when we dwell on it and read it.<\/li>\n<\/ol>\n

      Press Releases still make an impact for the brand \u2013 exposure wise, and SEO<\/a> wise. Neglecting to give it a try means losing potential clients. What other best practices are you aware of? Do share!<\/p>\n","protected":false},"excerpt":{"rendered":"

      Writing a press release isn\u2019t rocket science but it isn\u2019t easy either. In your head, you\u2019re writing a winning press […]<\/p>\n","protected":false},"author":1,"featured_media":8589,"comment_status":"closed","ping_status":"open","sticky":false,"template":"templates\/single-post-full-width-banner-with-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[38,35,75,11],"class_list":["post-2141","post","type-post","status-publish","format-standard","hentry","category-blog","tag-branding","tag-digital-marketing","tag-keyword-strategy","tag-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/2141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/comments?post=2141"}],"version-history":[{"count":0,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/2141\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/media\/8589"}],"wp:attachment":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/media?parent=2141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/categories?post=2141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/tags?post=2141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}