{"id":23469,"date":"2024-01-20T16:22:46","date_gmt":"2024-01-20T23:22:46","guid":{"rendered":"https:\/\/www.primeview.com\/?p=23469"},"modified":"2024-08-30T11:36:57","modified_gmt":"2024-08-30T18:36:57","slug":"7-digital-marketing-new-years-resolutions-for-2024","status":"publish","type":"post","link":"https:\/\/www.primeview.com\/blog\/7-digital-marketing-new-years-resolutions-for-2024\/","title":{"rendered":"7 Digital Marketing New Year&#8217;s Resolutions for 2024"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The New Year inspires many of us to make big changes. As business owners, we&#8217;ve made plenty of resolutions to improve our marketing strategies over the years. We admit \u2013 some stuck while others fell through. 2024 is a new opportunity for all of us to stick to our resolutions and level up our online presence. Repeat after us: &#8220;No more failed resolutions this year!&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read on as we explore seven <a href=\"https:\/\/www.primeview.com\/digital-marketing\/\">digital marketing<\/a> and <a href=\"https:\/\/www.primeview.com\/digital-marketing\/seo\/\">SEO<\/a> resolutions that will give your business the competitive edge it needs. From ramping up your content strategy to improving your social media engagement, get ready to attract, impress, and convert more leads.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Small Business Marketing Resolutions<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here are some practical tips to make 2024 your company&#8217;s best year yet.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-23591\" src=\"https:\/\/www.primeview.com\/wp-content\/uploads\/1-11.png\" alt=\"\" width=\"957\" height=\"352\" title=\"\" srcset=\"https:\/\/www.primeview.com\/wp-content\/uploads\/1-11.png 957w, https:\/\/www.primeview.com\/wp-content\/uploads\/1-11-300x110.png 300w, https:\/\/www.primeview.com\/wp-content\/uploads\/1-11-768x282.png 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/p>\n<h3><b>1. Prioritize User Experience (UX)<\/b><\/h3>\n<p><a href=\"https:\/\/www.primeview.com\/web-design\/user-experience\/\"><span style=\"font-weight: 400;\">User experience<\/span><\/a><span style=\"font-weight: 400;\"> has evolved by leaps and bounds since the early days of simple text and links. Not too long ago, websites focused only on functionality and information, but users now expect aesthetically pleasing, fully-featured applications that make their lives easier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This 2024, focus on your visitors&#8217; satisfaction. Think of ways to keep them coming back to your website. If you need ideas, here are some examples of how to make user experiences seamless and frustration-free:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Streamline your website&#8217;s navigation and content layout. Keep menus clean and pages uncluttered.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure fast load times. Remove anything slowing down your pages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check whether all links, CTAs, and forms are working as intended.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Review how content displays on desktop and mobile devices. Optimize as needed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide helpful resources like <\/span><a href=\"https:\/\/www.primeview.com\/blog\/the-faq-tastic-benefits-of-faq-pages-for-your-business\/\"><span style=\"font-weight: 400;\">FAQ pages<\/span><\/a><span style=\"font-weight: 400;\">, how-to guides, and glossaries.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implement <\/span><a href=\"https:\/\/www.primeview.com\/blog\/chatbot-vs-human-which-is-better-for-customer-service\/\"><span style=\"font-weight: 400;\">live chat or messaging<\/span><\/a><span style=\"font-weight: 400;\"> for quick question resolution.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Remember, good UX equals happy visitors and higher conversions, while <\/span><a href=\"https:\/\/uxcam.com\/blog\/ux-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">88 percent<\/span><\/a><span style=\"font-weight: 400;\"> of users are less likely to return due to bad UX.<\/span> <span style=\"font-weight: 400;\">Check out the guide, <\/span><a href=\"https:\/\/www.primeview.com\/blog\/how-to-elevate-your-web-design-through-user-experience-ux\/\"><i><span style=\"font-weight: 400;\">How to Elevate Your Web Design Through User Experience<\/span><\/i><\/a><span style=\"font-weight: 400;\">, for tips that can drastically improve your UX.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>2. Explore Your Uncharted SEO Territories<\/b><\/h3>\n<p><a href=\"https:\/\/backlinko.com\/google-ctr-stats\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Less than one percent of people<\/span><\/a><span style=\"font-weight: 400;\"> click on a site from Google&#8217;s second page. Make a resolution to try new tactics to boost your rankings. Here are some proven and tested practices to explore:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Schema markup:<\/b><span style=\"font-weight: 400;\"> Help search engines analyze and comprehend your content by adding structured data to your site. Schema markup has various types. One example is product markup, which gives Google more information about a product. It directly provides searchers with more details, such as price, rating, availability, shipping information, and more, on the results page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Voice search optimization:<\/b><span style=\"font-weight: 400;\"> Increase your chances of reaching customers who use their digital assistants (Apple&#8217;s Siri, Amazon&#8217;s Alexa, etc.) to find information. From smart TVs to smartphones and smart speakers, performing web searches with a voice assistant is the new normal. In most cases, it&#8217;s even faster and easier than typing in a query.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Link building:<\/b><span style=\"font-weight: 400;\"> Don&#8217;t rely on organic links alone. Build high-quality links from authoritative sites to boost your domain authority. Guest blogging, broken link building, and resource link pages can all help. <\/span><a href=\"https:\/\/www.primeview.com\/digital-marketing\/seo\/link-building\/\"><span style=\"font-weight: 400;\">Learn more about link building<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mobile-first indexing:<\/b><span style=\"font-weight: 400;\"> Google uses websites&#8217; mobile versions for indexing and ranking. Ensure your website is mobile-friendly and responsive, easy to use, and contains all your important content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content marketing:<\/b> <a href=\"https:\/\/www.searchenginejournal.com\/content-marketing-statistics\/475206\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Content continues to dominate digital marketing<\/span><\/a><span style=\"font-weight: 400;\">, even in the modern age of artificial intelligence. Try this: Check your analytics and determine which content and keywords resonate with your audience. Develop an editorial calendar based on this data, focusing on the topics and formats your readers engage with most.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Exploring new tactics, even in small ways, will help your site gain greater visibility in the search results. Pick one or two options to focus on, learn what works well for your small business and audience, and then expand from there. The key is to start now rather than later.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-23590\" src=\"https:\/\/www.primeview.com\/wp-content\/uploads\/2-11.png\" alt=\"\" width=\"957\" height=\"352\" title=\"\" srcset=\"https:\/\/www.primeview.com\/wp-content\/uploads\/2-11.png 957w, https:\/\/www.primeview.com\/wp-content\/uploads\/2-11-300x110.png 300w, https:\/\/www.primeview.com\/wp-content\/uploads\/2-11-768x282.png 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/p>\n<h3><b>3. Invest in PPC and Retargeting<\/b><\/h3>\n<p><a href=\"https:\/\/www.primeview.com\/blog\/guide-to-ppc-marketing-for-small-businesses\/\"><span style=\"font-weight: 400;\">Pay-per-click ads<\/span><\/a><span style=\"font-weight: 400;\"> and retargeting are effective ways to keep your business in front of qualified leads and improve conversions. PPC involves bidding on keywords to have your ads appear at the top of search engines. When implemented properly, PPC can drive high-quality traffic to your site. On the other hand, retargeting utilizes cookies to show your ads to people who have already visited your website. Retargeted leads are <\/span><a href=\"https:\/\/saleslion.io\/sales-statistics\/retargeting-for-conversion-boost\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">70 percent more likely to convert<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>4. Dive Into Video Marketing<\/b><\/h3>\n<p><a href=\"https:\/\/www.primeview.com\/blog\/seo-video-marketing-the-key-to-mega-online-success\/\"><span style=\"font-weight: 400;\">Video marketing is exploding<\/span><\/a><span style=\"font-weight: 400;\">. By 2025, online videos will make up <\/span><a href=\"https:\/\/personifycorp.com\/blog\/video-marketing-in-2024-trends-and-statistics-you-cant-afford-to-ignore\/#:~:text=Our%20research%20shows%20that%20videos,clear%3A%20video%20content%20is%20king.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">82 percent of all consumer internet traffic<\/span><\/a><span style=\"font-weight: 400;\">. Now is the time to use <\/span><a href=\"https:\/\/www.primeview.com\/blog\/the-most-incredible-article-about-tiktok-youll-ever-read\/\"><span style=\"font-weight: 400;\">TikTok<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.primeview.com\/blog\/instagram-stories-for-business-best-practices\/\"><span style=\"font-weight: 400;\">Instagram Stories<\/span><\/a><span style=\"font-weight: 400;\">, and social media in general to post informative, engaging, and sales-boosting videos. Conjuring making:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explainer videos to introduce yourself, your business, products, and services.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How-to or tutorial videos to establish yourself as an authority.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Virtual tours to give people a feel for your business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Live streaming videos to build and cultivate genuine connections.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Keep your videos straight to the point, be authentic, and have fun with it! Video marketing is one of the resolutions your business will definitely benefit from.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Further reading: <\/span><a href=\"https:\/\/www.primeview.com\/blog\/10-secrets-to-tiktok-success-for-small-businesses\/\"><i><span style=\"font-weight: 400;\">10 Secrets to TikTok Success for Small Businesses<\/span><\/i><\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-23595\" src=\"https:\/\/www.primeview.com\/wp-content\/uploads\/3-10.png\" alt=\"\" width=\"957\" height=\"352\" title=\"\" srcset=\"https:\/\/www.primeview.com\/wp-content\/uploads\/3-10.png 957w, https:\/\/www.primeview.com\/wp-content\/uploads\/3-10-300x110.png 300w, https:\/\/www.primeview.com\/wp-content\/uploads\/3-10-768x282.png 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/p>\n<h3><b>5. Enhance Your Social Media Engagement<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You&#8217;ve established your social media profiles, you&#8217;re posting regularly and consistently, and now it&#8217;s time to boost engagement. Make engaging with your followers and prospects a priority this 2024 by:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Respond to comments and messages promptly and personably.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ask open-ended questions to spark discussion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run social media contests and giveaways to build hype and get more likes and shares.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consider doing live streams or posting behind-the-scenes footage to help followers feel more connected to your brand.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Social media is meant to be social. Interacting and communicating with your audience is necessary for social media success.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>6. Leverage Professional Graphic Design<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">An overwhelming <\/span><a href=\"https:\/\/explodingtopics.com\/blog\/graphic-design-stats\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">94 percent of users<\/span><\/a><span style=\"font-weight: 400;\"> will abandon a website with poor design elements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Invest in custom graphics to wow, capture attention, and gain credibility. Visuals are a vital component of content marketing and SEO. Hire a professional graphic designer to create unique and engaging images for your website, social media, blogs, emails, ads, and more. Well-designed graphics make you appear polished, elevating the perceived value of your products or services. Custom images also help your brand stand out.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-23594\" src=\"https:\/\/www.primeview.com\/wp-content\/uploads\/4-4.png\" alt=\"\" width=\"957\" height=\"352\" title=\"\" srcset=\"https:\/\/www.primeview.com\/wp-content\/uploads\/4-4.png 957w, https:\/\/www.primeview.com\/wp-content\/uploads\/4-4-300x110.png 300w, https:\/\/www.primeview.com\/wp-content\/uploads\/4-4-768x282.png 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/p>\n<h3><b>7. Embrace Data-Driven Decision Making Via Zoho CRM<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Track and dissect data to gain insights into your marketing campaigns and make data-driven decisions. Customer Relationship Management (CRM) systems like Zoho integrate with Google Analytics, allowing you to see how your online marketing strategies impact lead generation and sales. Review metrics like traffic sources, page views, conversion rates, and ROI to determine what&#8217;s working. Based on the numbers, adjust your SEO, content, social media, and advertising strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Refrain from relying on assumptions or gut instinct alone. Hard data does not lie; base choices on facts and figures for optimal results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Measure, analyze, and optimize to achieve your key performance indicators and goals. Add these articles to your reading list for more information:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.primeview.com\/blog\/40-crm-stats-that-will-convince-you-to-implement-zoho\/\"><i><span style=\"font-weight: 400;\">40+ CRM Stats That Will Convince You to Implement Zoho<\/span><\/i><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.primeview.com\/blog\/five-of-the-best-zoho-crm-functions-and-uses\/\"><i><span style=\"font-weight: 400;\">The Best Zoho CRM Functions and Uses<\/span><\/i><\/a><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.primeview.com\/blog\/lets-get-personal-ways-to-tailor-and-improve-cx-using-zoho\/\"><i><span style=\"font-weight: 400;\">Let&#8217;s Get Personal: Ways to Tailor and Improve CX Using Zoho<\/span><\/i><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Make Your Digital Marketing Resolutions Come True<\/b><\/h3>\n<p><a href=\"https:\/\/www.primeview.com\/blog\/3-valid-reasons-to-hire-a-digital-marketing-agency-asap\/\"><span style=\"font-weight: 400;\">Partnering with a digital marketing agency<\/span><\/a><span style=\"font-weight: 400;\"> like PrimeView is one of the smartest moves you can make to keep your resolutions. From SEO <a href=\"https:\/\/www.primeview.com\/web-design\/\">web design<\/a> to PPC and all of the above, we have the expertise to plan and execute effective strategies across channels. Moreover, aside from being masters in marketing best practices, we also stay on top trends and can help you leverage new opportunities. <\/span><a href=\"https:\/\/www.primeview.com\/contact\/?subject=Get%20a%20Quote\"><span style=\"font-weight: 400;\">Contact us now<\/span><\/a><span style=\"font-weight: 400;\"> for full-service internet marketing services that turn site visitors into long-term customers.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The New Year inspires many of us to make big changes. As business owners, we&#8217;ve made plenty of resolutions to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23592,"comment_status":"closed","ping_status":"open","sticky":false,"template":"templates\/single-post-full-width-banner-with-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-23469","post","type-post","status-publish","format-standard","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/23469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/comments?post=23469"}],"version-history":[{"count":8,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/23469\/revisions"}],"predecessor-version":[{"id":24111,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/23469\/revisions\/24111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/media\/23592"}],"wp:attachment":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/media?parent=23469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/categories?post=23469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/tags?post=23469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}