{"id":23509,"date":"2024-02-15T17:06:48","date_gmt":"2024-02-16T00:06:48","guid":{"rendered":"https:\/\/www.primeview.com\/?p=23509"},"modified":"2024-08-30T11:03:57","modified_gmt":"2024-08-30T18:03:57","slug":"why-video-marketing-is-a-love-letter-to-your-business","status":"publish","type":"post","link":"https:\/\/www.primeview.com\/blog\/why-video-marketing-is-a-love-letter-to-your-business\/","title":{"rendered":"Why Video Marketing Is a Love Letter to Your Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Video is a powerful tool for connecting with lifelong customers and driving business growth. But don&#8217;t take our word for it \u2013 the <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">facts and figures<\/span><\/a><span style=\"font-weight: 400;\"> speak for themselves:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">91% of businesses now use video as a marketing tool<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">87% of marketing professionals say videos positively impact sales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">92% of businesses are satisfied with the return-on-investment of video content on social media<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you love your business, make room in your heart for videos. And if you&#8217;re still asking why, here are the reasons you need <\/span><a href=\"https:\/\/www.primeview.com\/digital-marketing\/video-marketing\/\"><span style=\"font-weight: 400;\">video marketing<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-23585\" src=\"https:\/\/www.primeview.com\/wp-content\/uploads\/1-10.png\" alt=\"\" width=\"957\" height=\"352\" title=\"\" srcset=\"https:\/\/www.primeview.com\/wp-content\/uploads\/1-10.png 957w, https:\/\/www.primeview.com\/wp-content\/uploads\/1-10-300x110.png 300w, https:\/\/www.primeview.com\/wp-content\/uploads\/1-10-768x282.png 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/p>\n<h2><b>1. The Future Is Video<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Video is taking over. Consumers prefer watching videos over reading text, with video accounting for <\/span><a href=\"https:\/\/www.demandsage.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">82.5% of global internet traffic<\/span><\/a><span style=\"font-weight: 400;\">. Approximately 91% of people also want more video content from brands, and 89% of audiences say watching a video helped convince them to buy a product or avail of a service. In other words, if your business has yet to jump on the video bandwagon, you&#8217;re basically letting your competitors win without a fight.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>2. Video Marketing Increases Engagement<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ten years ago, people barely spent 15 minutes a day watching videos. Today, the average person spends a minimum of 84 minutes on video content daily. This mind-blowing number shows no signs of slowing down and may even seem low, considering most of us know at least one person \u2013 <\/span><i><span style=\"font-weight: 400;\">particularly from the younger generations<\/span><\/i><span style=\"font-weight: 400;\"> \u2013 who spends several hours watching online videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why do people prefer video content nowadays? Here&#8217;s why:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.insivia.com\/2023-saas-marketing-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Viewers remember as much as 95% of a message when they consume it via video<\/span><\/a><span style=\"font-weight: 400;\"> compared to 10% when reading blocks of text.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video activates two senses \u2013 sight and sound, making it more memorable and engaging.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Live videos create a sense of excitement that keeps people hooked. Live commerce, in particular, boasts <\/span><a href=\"https:\/\/web.archive.org\/web\/20231207111141\/https:\/\/www.onlinedasher.com\/live-commerce-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">10x higher conversion rates<\/span><\/a><span style=\"font-weight: 400;\"> than traditional e-commerce.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With short attention spans, videos keep your audience fascinated and engaged. Some ideas to boost engagement:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tell a story.<\/b><span style=\"font-weight: 400;\"> Share experiences, insights, and examples that resonate with your viewers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Educate and inform.<\/b><span style=\"font-weight: 400;\"> Teach something useful and provide value. Tutorials, how-tos, and explainers tend to perform well.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Entertain.<\/b><span style=\"font-weight: 400;\"> Make your videos fun and interesting. Humor and behind-the-scenes footage are always a hit, especially if it aligns with your brand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interact with your viewers.<\/b><span style=\"font-weight: 400;\"> Answer questions, respond to comments, and spark genuine conversations. Live video is perfect for real-time interactions.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-23586\" src=\"https:\/\/www.primeview.com\/wp-content\/uploads\/2-10.png\" alt=\"\" width=\"957\" height=\"352\" title=\"\" srcset=\"https:\/\/www.primeview.com\/wp-content\/uploads\/2-10.png 957w, https:\/\/www.primeview.com\/wp-content\/uploads\/2-10-300x110.png 300w, https:\/\/www.primeview.com\/wp-content\/uploads\/2-10-768x282.png 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/p>\n<h2><b>3. Video Boosts Your Website&#8217;s SEO<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Having videos on your website, especially on product pages or blog posts, can significantly help with search engine optimization (<a href=\"https:\/\/www.primeview.com\/digital-marketing\/seo\/\">SEO<\/a>). Search engines like Google and Bing love video content because, as mentioned earlier, it keeps people engaged. When people are engaged, they spend more time on a website; when people stay longer on a website, it demonstrates to search engines that the content is high quality and valuable. The result: better search rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s what you need to do to impress search engine giants:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize your video by including relevant keywords in the title, description, and video transcript. Doing so helps search engines understand your content and rank it higher.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Embed your videos and ensure that you include video transcripts, descriptions, tags, and captions. This information provides more content and keywords for search engines to find.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promote your videos on platforms like YouTube, Facebook, Instagram, LinkedIn, and others. More views and engagement will signal to search engines that your video is popular and worth ranking higher.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Update your videos regularly to give search engines a reason to crawl your site again. Fresh, optimized content is fundamental to good SEO and high search rankings.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>4. Video Delivers Measurable ROI<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As discussed, 92% of marketers report receiving a good ROI from video marketing efforts. This number is up from 87% in 2023, indicating continued growth in video&#8217;s ability to drive business objectives. About five years ago, only 75% of marketers felt they achieved a good ROI from video, demonstrating how adoption of the medium has increased drastically over a short period.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, including a video on landing or product pages can boost conversion rates by 80% or more. Companies using video also <\/span><a href=\"https:\/\/web.archive.org\/web\/20230529164005\/https:\/\/jilt.com\/blog\/dollar-shave-club-video\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">grow their earnings 49% faster year-over-year<\/span><\/a><span style=\"font-weight: 400;\">, plus they have 34% higher web conversions and 27% higher click-through rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As consumers increasingly turn to video content on various platforms, it&#8217;s safe to say that video will continue to help businesses flourish in the coming years.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-23584\" src=\"https:\/\/www.primeview.com\/wp-content\/uploads\/3-9.png\" alt=\"\" width=\"957\" height=\"352\" title=\"\" srcset=\"https:\/\/www.primeview.com\/wp-content\/uploads\/3-9.png 957w, https:\/\/www.primeview.com\/wp-content\/uploads\/3-9-300x110.png 300w, https:\/\/www.primeview.com\/wp-content\/uploads\/3-9-768x282.png 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/p>\n<h2><b>5. Video Connects You With Your Audience Whenever, Wherever<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Smartphones have transformed how we consume media and connect with others. Did you know people today spend more time on their mobile devices than any other media type? This shift gives savvy entrepreneurs a massive opportunity: By optimizing your video for mobile, you can meet customers where they spend most of their time \u2013 on their phones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some ways to ensure your videos perform well on smartphones and tablets:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Cater to all attention spans: <\/b><span style=\"font-weight: 400;\">Mobile viewers have shorter attention spans than desktop users. Only 8% of mobile viewers will share a video over five minutes compared to 19% of desktop users, and about 66% will share videos under one minute. Also, nearly half will decide whether or not to keep watching within 15 seconds. So keep videos short and hook viewers as soon as possible.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Keep silent: <\/b><span style=\"font-weight: 400;\">Your audience might be on a bus, at the bank, at the office, or in other public spaces. To prevent embarrassment, avoid autoplay sound. Use captions, visuals, or infographics instead.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Optimize aspect ratios:<\/b><span style=\"font-weight: 400;\"> Horizontal and vertical formats are common, but platforms vary in their preferences. Facebook recommends 4:5 for feeds and 9:16 vertical for stories. However, a 2:3 vertical works well on Facebook but less so on Instagram. Calculating ideal dimensions beforehand prevents wasted effort and expense later. Use aspect ratio tools to plan mobile videos strategically.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Have compelling thumbnails:<\/b><span style=\"font-weight: 400;\"> Think of thumbnails as marketing in seconds. They can determine whether someone should stop and watch or keep scrolling.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>The Bottom Line on <\/b><b>the Benefits of Video Marketing\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you love your business and want it to grow, invest in video marketing. Start small and grow as you gain experience. The impact <\/span><a href=\"https:\/\/www.primeview.com\/digital-marketing\/video-marketing\/\"><span style=\"font-weight: 400;\">SEO video marketing<\/span><\/a><span style=\"font-weight: 400;\"> can have on connecting with customers and expanding your business will be worth the investment. Roll those cameras and start creating! Even short clips uploaded weekly or monthly can make a huge impact. If you need help with video optimization and distribution, <\/span><a href=\"https:\/\/www.primeview.com\/contact\/?subject=Get%20a%20Quote&#038;service=Organic%20Digital%20Marketing\"><span style=\"font-weight: 400;\">contact PrimeView today<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video is a powerful tool for connecting with lifelong customers and driving business growth. But don&#8217;t take our word for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23582,"comment_status":"closed","ping_status":"open","sticky":false,"template":"templates\/single-post-full-width-banner-with-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-23509","post","type-post","status-publish","format-standard","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/23509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/comments?post=23509"}],"version-history":[{"count":7,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/23509\/revisions"}],"predecessor-version":[{"id":24108,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/23509\/revisions\/24108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/media\/23582"}],"wp:attachment":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/media?parent=23509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/categories?post=23509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/tags?post=23509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}