{"id":23826,"date":"2024-05-15T20:40:03","date_gmt":"2024-05-16T03:40:03","guid":{"rendered":"https:\/\/www.primeview.com\/?p=23826"},"modified":"2025-01-13T23:05:57","modified_gmt":"2025-01-14T06:05:57","slug":"whats-holding-back-your-seo-success","status":"publish","type":"post","link":"https:\/\/www.primeview.com\/blog\/whats-holding-back-your-seo-success\/","title":{"rendered":"What&#8217;s Holding Back Your SEO Success?"},"content":{"rendered":"<p><a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><span style=\"font-weight: 400;\"> revealed that 96.55% of content receives zero organic traffic from Google, and only a tiny fraction, roughly 1.94%, manages to attract between one and ten monthly visits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What are the causes of low search traffic? How can your web pages escape that 96.55% bubble of seclusion? The answer: Addressing the common barriers to <a href=\"https:\/\/www.primeview.com\/digital-marketing\/seo\/\">SEO<\/a> success.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Factors Slowing Your SEO Growth<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Despite investing time and resources into improving your website&#8217;s visibility, you might find your SEO progress sluggish. Here are some often overlooked reasons why your SEO efforts might not be delivering the desired results.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>1. Bad Site Architecture<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your website&#8217;s structure can make or break your SEO success. Poor site architecture can hinder search engine crawlers from indexing your site, leading to lower rankings. Conversely, a clean and organized site structure, faultless sitemaps and robots.txt files, optimized site speed, and reliable servers increase crawl efficiency. Good website architecture with intuitive navigation also enhances user experience, which can contribute to higher engagement rates and lower bounce rates.<\/span><\/p>\n<h4><b>From Bad to Good Site Architecture<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a checklist to improve your site architecture and SEO:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organize your website&#8217;s pages and content with a clear, logical hierarchy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure every web page is accessible within three clicks from the homepage.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use internal links to connect content and improve navigation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implement breadcrumbs to guide users and indicate their location on the site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Craft descriptive, keyword-rich URLs instead of using random numbers or letters.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use XML sitemaps to assist search engines in understanding your site&#8217;s structure.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>2. Poor Mobile Optimization<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As mobile devices account for <\/span><a href=\"https:\/\/www.mobiloud.com\/blog\/what-percentage-of-internet-traffic-is-mobile#\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">58.21% of internet traffic<\/span><\/a><span style=\"font-weight: 400;\">, mobile optimization can seal the fate of your SEO efforts. <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/mobile\/mobile-sites-mobile-first-indexing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google&#8217;s mobile-first indexing<\/span><\/a><span style=\"font-weight: 400;\"> means search engines prioritize a site&#8217;s mobile version in search rankings. Unoptimized sites can see a conversion drop of up to <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/mobile-page-speed-conversion-data\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">20% for each second delay<\/span><\/a><span style=\"font-weight: 400;\"> in mobile page load. Moreover, <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/what-users-want-most-from-mobile-sites-today\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">74% of users are less likely to revisit<\/span><\/a><span style=\"font-weight: 400;\"> a site lacking mobile optimization.<\/span><\/p>\n<h4><b>From Unfriendly to Mobile-Friendly<\/b><\/h4>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-23828 alignright\" src=\"https:\/\/www.primeview.com\/wp-content\/uploads\/pexels-cottonbro-3585088-200x300.jpg\" alt=\"a person holding a mobile phone\" width=\"200\" height=\"300\" title=\"\" srcset=\"https:\/\/www.primeview.com\/wp-content\/uploads\/pexels-cottonbro-3585088-200x300.jpg 200w, https:\/\/www.primeview.com\/wp-content\/uploads\/pexels-cottonbro-3585088-683x1024.jpg 683w, https:\/\/www.primeview.com\/wp-content\/uploads\/pexels-cottonbro-3585088-768x1152.jpg 768w, https:\/\/www.primeview.com\/wp-content\/uploads\/pexels-cottonbro-3585088-1024x1536.jpg 1024w, https:\/\/www.primeview.com\/wp-content\/uploads\/pexels-cottonbro-3585088.jpg 1280w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">How to ensure your website is accessible to mobile users:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implement a responsive design that accommodates various screen sizes and resolutions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize images and videos to load fast on smaller screens.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure buttons and links do not hit other elements when clicked.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose easy-to-read fonts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use <\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2016\/05\/a-new-mobile-friendly-testing-tool\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google&#8217;s Mobile-Friendly Testing Tool<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>3. Thin or Duplicate Content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">High-quality, original content is a deciding factor for SEO growth. Thin content, which offers little value, and duplicate content that already exists elsewhere can harm your rankings and hurt your credibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search engines love original, high-quality content. If your site has non-informative content or the same content somewhere on the World Wide Web, search engine giants like Google and Bing may flag you for thin or duplicate content.<\/span><\/p>\n<h4><b>From Uninformative and Unoriginal to High-Quality and Unique<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Publish some of the best content on the internet with these tips:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus on producing in-depth, valuable content that answers users&#8217; questions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use Google Search Console to identify, correct, and eliminate thin or duplicate content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use canonical links to help search engines decide which version of a page to display, particularly if you have similar content across several pages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hire a human editor to fact-check, improve, and humanize any AI-written content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regularly update and expand existing content.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>4. No Local SEO Strategy\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Absent or inconsistent business information across directories can do a number on local search rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s say you&#8217;re a financial advisor based in Phoenix, AZ. You wouldn&#8217;t want your website to pop up when someone in Miami, FL looks up &#8220;top financial advisor near me,&#8221; right? You also wouldn&#8217;t want to be invisible to Phoenix residents\u2014a.k.a. your target audience. Local SEO can zero in on specific geographic regions and help your local business connect with nearby customers.<\/span><\/p>\n<h4><b>From &#8216;Cannot Find Business&#8217; to a Local Gem<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">To ensure your website appears when prospects search for your products or services:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.primeview.com\/blog\/how-to-optimize-a-google-my-business-listing-for-local-seo\/\"><span style=\"font-weight: 400;\">Claim and optimize your Google Business Profile<\/span><\/a><span style=\"font-weight: 400;\"> (formerly Google My Business).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make your NAP (Name, Address, Phone number) consistent across all platforms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.primeview.com\/blog\/the-power-of-third-party-reviews-and-how-to-get-more\/\"><span style=\"font-weight: 400;\">Encourage customer reviews<\/span><\/a><span style=\"font-weight: 400;\"> and respond appropriately to boost local credibility.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add location-specific words in your web page titles, meta descriptions, and content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include a Google Map on your site to pinpoint your business location.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>5. Technical SEO Problems<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Failure to address technical SEO issues is a surefire way to slow SEO progress\u2014<\/span><i><span style=\"font-weight: 400;\">and maybe even kill your chances of success<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><b>From Tech-Challenged to SEO Savvy<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Solve common technical SEO problems by ensuring:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A fast-loading website on all devices<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No <\/span><a href=\"https:\/\/www.primeview.com\/blog\/broken-links-on-a-website-causes-consequences-and-fixes\/\"><span style=\"font-weight: 400;\">404 errors or broken links<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No broken images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proper indexing permissions in robots.txt file<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An error-free sitemap.xml file<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Correctly configured redirects<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SSL certification<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>6. Bad Online Reputation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Having too many negative reviews can taint your reputation and trustworthiness. In a survey by <\/span><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">BrightLocal<\/span><\/a><span style=\"font-weight: 400;\">, 50% of consumers think of reviews as personal recommendations from loved ones. Furthermore, 94% of consumers are unlikely to spend their money on a business with one (yes, one) negative review. If your ratings on Google and other review sites are poor, you are derailing your own SEO growth.<\/span><\/p>\n<h4><b>From Untrustworthy to Highly Recommended<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Effective ways to improve your online rep:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build a positive online presence through quality content, excellent customer service, and five-star products and services.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor and manage customer reviews proactively.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.primeview.com\/blog\/how-to-respond-to-negative-reviews\/\"><span style=\"font-weight: 400;\">Respond to negative feedback professionally and constructively<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>7. Not Enough Backlinks<\/b><\/h3>\n<p><img decoding=\"async\" class=\"size-medium wp-image-23829 alignright\" src=\"https:\/\/www.primeview.com\/wp-content\/uploads\/pexels-pixabay-40185-300x186.jpg\" alt=\"a laptop screen displaying the google homepage\" width=\"300\" height=\"186\" title=\"\" srcset=\"https:\/\/www.primeview.com\/wp-content\/uploads\/pexels-pixabay-40185-300x186.jpg 300w, https:\/\/www.primeview.com\/wp-content\/uploads\/pexels-pixabay-40185-1024x634.jpg 1024w, https:\/\/www.primeview.com\/wp-content\/uploads\/pexels-pixabay-40185-768x475.jpg 768w, https:\/\/www.primeview.com\/wp-content\/uploads\/pexels-pixabay-40185.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Backlinks are a cornerstone of SEO, acting as endorsements from other sites. Without a strong backlink profile, your site may struggle to rank competitively. According to <\/span><a href=\"https:\/\/www.searchlogistics.com\/learn\/statistics\/link-building-statistics\/#\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Search Logistics<\/span><\/a><span style=\"font-weight: 400;\">, the top-ranking page on Google has 3.8x more backlinks compared to pages ranking in positions #2 to #10.<\/span><\/p>\n<h4><b>From Insufficient to High-Quality Backlinks<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Here are some strategic link-building ideas to get you started:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publish shareable content (that naturally attracts backlinks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reach out to authoritative sites for guest blogging opportunities.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Try the &#8220;broken link building&#8221; strategy, where you identify broken links on other sites and sell the idea of using your content as a replacement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publish &#8220;skyscraper content,&#8221; which involves identifying the most popular topics in your niche, producing better quality than your competitors, and building backlinks from authority sites.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Follow <\/span><a href=\"https:\/\/www.primeview.com\/blog\/10-ways-to-build-good-quality-links\/\"><span style=\"font-weight: 400;\">expert tips on how to build quality links<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>Achieve SEO Growth with PrimeView<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Experiencing and maintaining SEO success requires long-term, consistent effort. You must keep tracking, measuring, analyzing, adjusting, then doing it all over again to check all the boxes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need help addressing the common pitfalls and implementing the suggested solutions, you can count on us to enhance your website&#8217;s performance, drive more organic traffic, and surpass your competitors on search engine results pages. <\/span><a href=\"https:\/\/www.primeview.com\/contact\/\"><span style=\"font-weight: 400;\">Contact us for a free quote<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahrefs revealed that 96.55% of content receives zero organic traffic from Google, and only a tiny fraction, roughly 1.94%, manages [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23827,"comment_status":"closed","ping_status":"open","sticky":false,"template":"templates\/single-post-full-width-banner-with-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-23826","post","type-post","status-publish","format-standard","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/23826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/comments?post=23826"}],"version-history":[{"count":6,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/23826\/revisions"}],"predecessor-version":[{"id":23845,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/23826\/revisions\/23845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/media\/23827"}],"wp:attachment":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/media?parent=23826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/categories?post=23826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/tags?post=23826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}