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Phoenix, AZ, July 2025<\/b> \u2014 Imperial Contracting<\/strong>, a Phoenix-based general contractor with decades of experience in multi-family and affordable housing rehabilitation, has revealed plans to redesign its website. In collaboration with PrimeView<\/strong>, a Scottsdale digital agency known for building thoughtful and effective online solutions, the redesign is set to mark a fresh chapter in Imperial\u2019s ongoing evolution. The future site, to be hosted at<\/span> www.imperialconstructionservices.com<\/span><\/a>, represents a key milestone in Imperial\u2019s 2025 rebranding and digital strategy.<\/span><\/p>\n For more than 26 years, Imperial<\/strong> has served clients throughout the western United States, with a reputation built on reliability, compliance, and craftsmanship. The new website will honor that legacy while introducing a clean, mobile-friendly design built to make it easier for both new and existing clients to connect with the company. From refreshed branding and striking project imagery to a streamlined hiring section and clear pathways for inquiries, the site will be shaped with both function and user experience in mind.<\/span><\/p>\n The platform will support Imperial\u2019s continued growth in Phoenix, where the company has deep roots, as well as across Southern and Northern California and Las Vegas. Imperial\u2019s work in affordable housing has become increasingly relevant in these fast-growing urban markets. The new site is being developed to speak directly to property owners, REITs, brokers, and commercial decision-makers\u2014audiences that value fast, clear communication and a trustworthy project partner.<\/span><\/p>\n \u201cThis collaboration is coming together the way the best partnerships often do, with a shared vision and mutual respect,<\/em>\u201d said <\/span>Peter Liefer<\/b>, CEO of PrimeView. \u201cImperial Contracting has a strong sense of what they want to communicate. We\u2019re helping shape that message and deliver it in a way that reflects their identity. We\u2019re proud to support their next chapter.<\/em>\u201d<\/span><\/p>\n The announcement comes at a time when a strong digital presence plays a meaningful role in how construction companies are evaluated and engaged. Imperial\u2019s new site is being thoughtfully planned to provide more than just information; it aims to reflect how the company works: straightforward, dependable, and always prepared. The design will help clients and partners learn about the company, get in touch, and stay connected as Imperial expands its presence in both urban and affordable housing sectors.<\/span><\/p>\n \u201cThe new website is more than just a design upgrade. It will represent how we work, what we believe in, and the standard we hold ourselves to every day<\/em>,\u201d said <\/span>Ira Kristol<\/b>, Chief Growth Officer at Imperial Contracting. \u201cWe\u2019re focused on growth, attracting great people, and continuing to deliver the level of service our clients rely on. PrimeView understands that and is bringing it to life with care and professionalism<\/em>.\u201d<\/span><\/p>\n Both teams view the redesign as the beginning of an ongoing collaboration, one that supports Imperial\u2019s continued expansion and elevates its presence in the construction and real estate sectors across Phoenix and beyond.<\/span><\/p>\n Imperial Contracting, LLC<\/b> is a privately owned general contractor based in <\/span>Phoenix, Arizona<\/b>, located at <\/span>2020 W Lone Cactus Dr, Phoenix, AZ 85027<\/b>. Since 1999, the company has delivered over 200 projects annually throughout the western United States, with a focus on <\/span>multi-family housing renovations, affordable housing<\/b>, tenant improvements, and hospitality work. Its reputation is built on integrity, a strong safety culture, and a clear commitment to client satisfaction.<\/span><\/p>\nAbout Imperial Contracting<\/b><\/h3>\n