2. Increase Your SEO<\/strong><\/p>\n![\"PrimeView](\"https:\/\/www.primeview.com\/wp-content\/uploads\/2014\/06\/sept23-blogimg2.jpg\" "\\"PrimeView")
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SEO isn\u2019t just about keywords anymore; instead Google scans sites to see how often they are updated, how often others link to your site and how often they are shared on social media pages. With that in mind SEO content and effective keywords are absolutely essential to your blogging strategy and will increase your visibility across search engines.<\/p>\n
Remarkable content and valuable information is what builds trust and captivates readers so finding the happy medium between the two is super important! If your writing style loses personal flair when you think about keywords, then stop thinking about keywords (at least until you’ve gotten a first draft done). Once you have a dynamic blog post developed, go back and plug in keywords where you think they may fit. You may even surprise yourself and find your blog post has organically included these words without putting too much thought into it.<\/p>\n
Encourage your readers to leave feedback and share your posts to increase your presence in search engine results. If the content you are creating is well-written, useful and educational this will likely happen on its own, but it doesn\u2019t hurt to help this process along. Ask your readers questions and respond to the comments they leave. Offer an incentive for sharing content or run a contest that\u2019s exclusive to your blog followers. Before you know it your loyal customers will turn into brand ambassadors.<\/p>\n
3. Develop Better Customer Relationships<\/strong><\/p>\n![\"PrimeView](\"https:\/\/www.primeview.com\/wp-content\/uploads\/2014\/06\/sept23-blogimg3.jpg\" "\\"PrimeView")
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Your business’s blog is not a place to make a hard sale; instead it\u2019s a place to provide free, educational and interesting information about your industry. It\u2019s a place to gain trust with your readers.<\/p>\n
4. Position Your Brand as an Industry Leader<\/strong><\/p>\n![\"PrimeView](\"https:\/\/www.primeview.com\/wp-content\/uploads\/2014\/06\/sept23-blogimg4.jpg\" "\\"PrimeView")
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Don\u2019t just feature information about your business on your blog but offer expertise within your industry. Regardless of what you are selling you likely know lots of information about your industry, so instead of focusing your blog posts on your products and services think about problems and questions that come up regularly and focus on them.<\/p>\n
By providing valuable and insightful information to your reader you are positioning your brand as a leader in your industry. You are proving you\u2019re an expert and gaining their trust, so in the future when a question comes up they will think to refer to your blog for information. They may refer others to your business and before you know it you have gained a new follower and a potential lead that you may have never connected with otherwise.<\/p>\n
Business blogs are also a great place to do market research. You already know your readers are interested in what you are saying and active in your industry so take advantage of that by encouraging comments and conversation. As an industry leader you still have a lot you can learn and gathering feedback via your blog is a great way to stay on top of the market.<\/p>\n
So are you convinced? We hope so! Think about your favorite companies and check out their blogs for inspiration, then come up with a blogging schedule to ensure consistency and start blogging.<\/p>\n","protected":false},"excerpt":{"rendered":"
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