{"id":7244,"date":"2015-11-08T23:56:19","date_gmt":"2015-11-09T06:56:19","guid":{"rendered":"https:\/\/www.primeview.com\/?p=7244"},"modified":"2019-07-24T16:07:37","modified_gmt":"2019-07-24T23:07:37","slug":"seo-practices-of-the-past-that-you-need-to-stop-doing-today","status":"publish","type":"post","link":"https:\/\/www.primeview.com\/blog\/seo-practices-of-the-past-that-you-need-to-stop-doing-today\/","title":{"rendered":"SEO Practices of the Past that You Need to Stop Doing Today"},"content":{"rendered":"

\"Person<\/a><\/p>\n

Even if some SEO<\/a> techniques are obsolete, some people are still practicing them. Others are simply not aware of how Google\u2019s current algorithm works, while others are still hoping that those traditional strategies will still work today. That\u2019s why we decided to shed light on the subject and created a list of techniques that have been effective in the past, but are no longer beneficial today.<\/p>\n

ON-PAGE<\/h2>\n

Keyword stuffing<\/h3>\n\n\n\n
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Example:<\/strong> “White<\/em><\/strong> is a word on a white<\/strong> web page that is white<\/strong> because the background is white<\/strong>. White<\/strong> is a color. White<\/strong> is not black. White<\/strong> is lighter than green. There also is bright white<\/strong>, dark white<\/strong>, off white, etc. etc.”<\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Keyword stuffing is the practice of putting the same set of keywords on the page title, meta title, meta description, alt text of images, and in the body of the content. Back in the day, SEO specialists<\/a> do this technique to help their website rank on the first page of Google\u2019s search results for their target keyword. Unfortunately, that\u2019s not the case today. Because Google is constantly updating their Panda algorithm, filling your content with keywords will not cut it if you want your website to rank<\/strong>. True enough, manipulative SEO will not fly in Google\u2019s environment today. If keyword stuffing is still part of your strategy, you better start scratching it off your plan.<\/p>\n

Instead of using the same keywords, you can use different variations of them or other synonymous terms. Let\u2019s say you want a page to rank for the keyword \u201cLaundromats in Phoenix, AZ\u201d<\/em>. You can still achieve your goal without having to mention the same keywords to the point that it affects the clarity of your content. What you can do to is use related keywords such as \u201cself-service laundry in Phoenix, Arizona\u201d<\/em>, \u201cdry cleaners in Phoenix\u201d<\/em>, or \u201cLaundromat in Phoenix\u201d<\/em>.<\/p>\n

Use free keyword tools to know related terms and phrases to your target keyword such as Google Keyword Planner. Meanwhile, you can simply search for your target keyword and see what\u2019s listed on the Related Searches section at the bottom of the search results page.<\/p>\n

Thin Low-Quality Content<\/h3>\n

Are you still publishing blog posts that are low in word count and depth just so you can say that you\u2019re \u201cupdating your site regularly\u201d? If so, consider creating longer, more interesting, and more comprehensive content, typically 800+ words long<\/strong>.<\/p>\n

When you have engaging content, readers will tend to stay on your site and read your posts until the end. As a result, your website\u2019s bounce rate will definitely decrease, which means that you have greater chances of getting a higher placement on Google search results page (SERPS). More so, high quality content is more likely to be share-worthy. Who knows? Maybe that 1000-word article you lost sleep over will be viral in the coming weeks.<\/p>\n

Additional tip:<\/strong> High-quality content will all be for nothing if it only reaches a small audience. That\u2019s why you need to promote it to other platforms like social media sites. You can also ask bloggers who are in the same niche to feature your content in their future posts.<\/p>\n

Irrelevant or Illogical links within a page<\/h3>\n

Are you still using irrelevant terms when linking from an internal blog post or web page to your landing pages? If so, you need to stop doing that now.<\/p>\n

Always remember that each time you publish an article or blog post, your goal should be to improve your website\u2019s user experience and increase engagement. It would be confusing for visitors if they click on a hyperlinked anchor text in the body of your article only to be directed to an irrelevant page<\/strong>.<\/p>\n

Use internal linking in a strategic way if you want visitors to stay longer on your website. You can add click to action links within the body of the content to offer additional and relevant information to your readers.<\/p>\n

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OFF-PAGE:<\/h2>\n

Spammy blog comments<\/h3>\n

A blog comment is spammy if:<\/p>\n