{"id":9555,"date":"2017-05-26T00:00:15","date_gmt":"2017-05-26T07:00:15","guid":{"rendered":"https:\/\/www.primeview.com\/?p=9327"},"modified":"2020-04-02T19:57:34","modified_gmt":"2020-04-03T02:57:34","slug":"pillars-social-media-marketing-part-2","status":"publish","type":"post","link":"https:\/\/www.primeview.com\/blog\/pillars-social-media-marketing-part-2\/","title":{"rendered":"The Pillars of Social Media Marketing Part 2"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-15188\" src=\"https:\/\/www.primeview.com\/wp-content\/uploads\/Social-Media-blog-min.jpg\" alt=\"\" width=\"650\" height=\"265\" title=\"\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a previous blog, we talked about the pillars of social media marketing, such as social media optimization, social bookmarking, social networking, and blogging. Today we will talk about the other components that help make a successful campaign \u2013 such as press releases and video distribution. <\/span><\/p>\n<h3><b>Press Releases<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Social media press releases can be likened to traditional press releases, although in this sense they are distributed into social media. These press releases have the added benefit of being shareable, easily viewable, and distributed to a larger range of audience. For instance, your press releases can be found on search engines when someone looks for a query \u2013 and if they like your content, they can share it with their friends, too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, the rule of the thumb when it comes to creating press releases online is to make them enticing to read. Experts say that press releases with images and videos tend to be more embraced by the public, over a press release that is purely text alone. Adding images and graphics to a press release can, therefore, increase the odds that it would be shared by a mile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, here are a number of ways through which you can write a compelling press release:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Have a catchy headline<\/strong> \u2013 Why do you think those click-bait articles work? Precisely because their headlines are about things that people want to read about! Having an interesting headline will make more people click the press release and read your message.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Keep it short and sweet<\/strong> \u2013 There\u2019s a reason that this has become a saying among journalists. Keeping your message concise and sweet is a great way to ensure that your audience is not bored with the content. Add all the pertinent on the first paragraph, then break down your press release into segments. This way, your readers would not be overwhelmed by the amount of information you have provided.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Be credible<\/strong> \u2013 You can do this by citing references, presenting hard facts and numbers, as well as adding quotations from industry experts. This would help your content be recognized as a resource and not just clutter on the Internet. Likewise, add your contact details to the end of your content so that your audience would know where to reach out should they have any questions. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Add share buttons<\/strong> \u2013 This is perhaps the most important thing you can do to keep your content more engaging \u2013 give people the option to share them! Giving people an easy option to share your content is a great way to spread your message since it can be shared with a single tap of the button.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Think mobile<\/strong> \u2013 When you add buttons, images, videos, and other items to your press release, remember that majority of the people who would be reading it would be doing so from their mobile devices. Therefore, make sure that you do not clutter their mobile with unnecessary bandwidth. Display only what needs to be displayed, and make sure that the information would load even in the most challenging situations, such as when there is a poor internet connection.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now that you know how to write an interesting press release, here\u2019s what you need to know about the other pillar of social media marketing, video distribution.<\/span><\/p>\n<h3><b>What is video distribution?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Video distribution is the act of harnessing video-sharing websites such as Youtube to increase your brand retention, reputation, and spread your message. The world of videos continue to grow to staggering heights \u2013 just think of popular YouTubers and how big their following has become. However, it is not as simple as sitting in front of a camera and acting goofy: when you\u2019re running a business, you need more than that to be viral.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How so? A good social media marketing campaign harnesses the power of video. Some companies tap advertising companies and big production houses to create compelling video advertisements for them. These advertisements are catchy, and, depending on the brand, can also be heartwarming. Other brands prefer their videos to be edgy and sophisticated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to video distribution, one of the ways through which you can ensure that your video would get millions of views is to have a compelling storyline. If you\u2019re trying to build brand retention, then you can have a video that talks about what you do and what sets you apart from your competitors. However, remember that there are millions, if not trillions, of videos on the internet today. You would have to ask yourself what would actually help your video stand out from the rest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where a good interactive marketing and web design company can help you with. A good company will be able to help you create an engaging video that would speak volumes about your brand while at the same time foster engagement among those who will view it. How so? These companies know your audience and would understand what would be relatable to these audiences. For example, if you are a repair shop that specializes in farm trucks, then the web marketing company can come up with a witty storyline that talks about how having working farm trucks helped families survive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the end of the day, it all boils down to your messaging. Of course, a video is just a small part of a social media marketing campaign \u2013 but it is one of the factors that can easily sway your campaign in your favor. After all, there is nothing people like more than a good story \u2013 and if you can create a video in such a way that makes it interesting, and distribute it in such a way that will make your audience want to speak to you to talk about your services \u2013 then you know that you\u2019ve won half the battle.<\/span><\/p>\n<h3><b>In Conclusion <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There are many factors that can affect a social media marketing campaign. Its pillars \u2013 social media networking, blogging, bookmarking, video distribution, and press releases \u2013 all work together to bring your company\u2019s best image forward. However, your success relies on the company that you chose to work for you \u2013 so make sure you choose one with a proven track record of success.<\/span><\/p>\n<h3><b>Achieve Social Media Success <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Social media can be used for generating massive amounts of revenue or it can be a massive waste of time. Be well on your way to social media success by letting PrimeView implement these pillars to your brand. Call us at 480-970-4688 to request a free proposal.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a previous blog, we talked about the pillars of social media marketing, such as social media optimization, social bookmarking, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15188,"comment_status":"closed","ping_status":"open","sticky":false,"template":"templates\/single-post-full-width-banner-with-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,23,33],"tags":[35,12],"class_list":["post-9555","post","type-post","status-publish","format-standard","hentry","category-blog","category-digital-marketing","category-social-media","tag-digital-marketing","tag-social-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/9555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/comments?post=9555"}],"version-history":[{"count":0,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/9555\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/media\/15188"}],"wp:attachment":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/media?parent=9555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/categories?post=9555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/tags?post=9555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}