{"id":9558,"date":"2017-07-17T03:05:29","date_gmt":"2017-07-17T10:05:29","guid":{"rendered":"https:\/\/www.primeview.com\/?p=9410"},"modified":"2023-07-26T14:54:35","modified_gmt":"2023-07-26T21:54:35","slug":"choose-right-logo-business","status":"publish","type":"post","link":"https:\/\/www.primeview.com\/blog\/choose-right-logo-business\/","title":{"rendered":"How To Choose The Right Logo For Your Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-9412 aligncenter\" title=\"How to choose a right logo for your business\" src=\"\/wp-content\/uploads\/How-to-choose-a-right-logo-for-your-business-300x169.png\" alt=\"How to choose a right logo for your business\" width=\"300\" height=\"169\" \/>Many people think choosing a logo for their business is as easy as coming up with a picture for their Facebook profile. It\u2019s got to be okay if it looks pretty or edgy enough, right? That\u2019s where most people make a crucial mistake. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choosing a logo takes much, much more than just getting a pretty image. Your logo serves as your identity to the public, helping define how people perceive your brand. Just like how Apple\u2019s bitten namesake has become synonymous with innovation and modernity, your logo should serve as a reminder of your brand, as well as its character, values, and potential. This makes your logo one of the most indispensable marketing tools at your disposal, which also means you need to devote time and actual resource to create one that\u2019s right for your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are three basic types of logos you can use, each with its advantages:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. A <\/span><b>logotype<\/b><span style=\"font-weight: 400;\"> or \u201cword mark\u201d turns your company name into your logo using a creative font style. Brands that employ this type include Sony, Coca-Cola, Prada, CNN, and Dell. Logotypes are very easy to recognize but can be illegible when in smaller sizes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. An <\/span><b>icon<\/b><span style=\"font-weight: 400;\"> or symbol uses an uncomplicated image to represent the brand. They could be literal, such as Shell and Apple\u2019s logos, or abstract, as in the case of the WWF, Nike, Chanel, or NBC\u2019s logos. Though not instantly recognizable to first-time viewers, they are easy to reproduce in small sizes and promote strong brand recall.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3. A <\/span><b>combination<\/b><span style=\"font-weight: 400;\"> logo combines the two aforementioned types. Some common examples are the Starbucks, McDonald&#8217;s, Adidas, and Pringle&#8217;s logos. Many of these logos separate or combine their components depending on their size, such as when McDonald&#8217;s drops the name and settles for just the double arches when depicted in limited spaces.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have decided on the type of logo you want, it\u2019s time to decide on your logo\u2019s elements as they apply to your chosen type. These will have an impact on the kind of impression your customers will form of your brand.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Font<\/strong>\u00a0Your main goal should be to use a font style that is legible no matter the size of the logo. Keep in mind that different variations have particular effects. Thick fonts (think FedEx and NASA) convey power, making them great for emphasizing your brand\u2019s reliability. Slanted or fluid fonts (think Disney or Ray-Ban) convey motion and versatility, perfect for highlighting your brand\u2019s adaptability. Serif fonts (think Gap) look traditional, classic, and timeless, while sans serif ones (think Facebook and Twitter) look clean, modern, and fun.\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Color<\/strong>\u00a0Your logo\u2019s color serves more than just aesthetics. Different colors have varying meanings: red is exciting, yellow is warm, green is peaceful, blue is dependable, purple is imaginative, orange is confident, white is clean, and black is mysterious. Your customers may also have specific preferences. For example, <\/span><span style=\"font-weight: 400;\">KISSmetrics<\/span><span style=\"font-weight: 400;\"> found that women are less fond of achromatic colors (black, gray, and white) than men and women prefer soft colors while men liked bright hues. If you are looking to use several colors in your logo, three is the ideal maximum and similar hues (blues and purples, yellows and greens) are best liked. If you want to use an accent, use one that highly contrasts your main palette. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To help you choose the elements that will go into your logo, you need to answer the following questions:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>1. Who is your target market?<\/strong> Your logo needs to appeal to your intended audience, so make sure that it contains elements appropriate for your chosen demographic. For example, Twitter caters to casual users who want a quick source of information. The nature of its community is well represented by its highly informal-looking logo\u2014a light blue bird and the company name in a rounded font, the first letter not capitalized. When you put your market into account, you create a logo that creates an instant connection with your intended audience and that is never a bad thing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>2. Who are your competitors?<\/strong> There are two reasons to do this. First, you\u2019d want to know what the rest is doing so you can stand out. While your peers are opting for clich\u00e9d, sunrise-inspired graphics, go outside the box and create something that resonates with your market while looking unique and cutting edge. You\u2019d want to be known as the brand with the logo\u2014and products and services\u2014that are a step above the rest. Second, you\u2019d want to know why your competitors\u2019 logos tick and how you can make them work for you. Study the principles behind the successful logo, apply them to your own, and add your own touch. Even Pablo Picasso said \u201cGood artists copy; great artists steal.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>3. How do you want your customers to react?<\/strong> Determine which reaction you want to evoke from your customers. Do you want them to be amazed, enlightened, or confused? By employing the right combination of colors, graphics, and font styles, you can affect the way they think or perceive your brand. For example, McDonald&#8217;s uses the colors red and yellow not just because they\u2019re highly visible, but also because they inspire sensations like energy and warmth, almost like how you feel after you\u2019ve eaten a good meal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>4. What is your tagline?<\/strong> If you have any tagline for your brand, you can incorporate it into your logo. Doing so can enhance the logo\u2019s effectiveness. Think of LG\u2019s tagline \u201cLife\u2019s Good\u201d which appeared in many of the company logo\u2019s iterations. \u201cLG\u201d stands for \u201cLucky Goldstar,\u201d of course, but that has never stopped many consumers from associating the acronym with the tagline and its feel-good message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your logo is a fundamental part of your identity. It will shape how consumers react to your brand and your efforts to engage them. That said, it is best to leave the designing to professionals, especially if you have had no prior experience as a designer. This means additional costs, but the price is worth it if it means getting spared from the effects of an ill-conceived logo.<\/span><\/p>\n<h3><strong>Need a logo that best represents your brand?<\/strong><\/h3>\n<p>Your company&#8217;s identity is visually expressed through its logo \u2014 the visual cornerstone of your brand. If you require assistance in conceptualizing the ideal logo for your business, PrimeView can help you design one from scratch. Call us today at 480-970-4688 and get a free quote.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many people think choosing a logo for their business is as easy as coming up with a picture for their [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18657,"comment_status":"closed","ping_status":"open","sticky":false,"template":"templates\/single-post-full-width-banner-with-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,61,24],"tags":[],"class_list":["post-9558","post","type-post","status-publish","format-standard","hentry","category-blog","category-branding","category-web-design-and-development"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/9558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/comments?post=9558"}],"version-history":[{"count":2,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/9558\/revisions"}],"predecessor-version":[{"id":23088,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/posts\/9558\/revisions\/23088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/media\/18657"}],"wp:attachment":[{"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/media?parent=9558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/categories?post=9558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primeview.com\/wp-json\/wp\/v2\/tags?post=9558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}