{"id":9563,"date":"2017-09-11T16:23:06","date_gmt":"2017-09-11T23:23:06","guid":{"rendered":"https:\/\/www.primeview.com\/?p=9515"},"modified":"2026-02-16T10:21:22","modified_gmt":"2026-02-16T17:21:22","slug":"call-tracking-an-overview","status":"publish","type":"post","link":"https:\/\/www.primeview.com\/blog\/call-tracking-an-overview\/","title":{"rendered":"Understanding Call Tracking: What It Is and How It Works"},"content":{"rendered":"

\"Phone<\/p>\n

Call tracking: An Overview<\/strong><\/h2>\n

Are you baffled by the low numbers on your digital advertisements, but your balance sheet says you are actually bringing in more business than ever before? One of the common challenges digital marketers face is that they are unable to pinpoint exactly where each conversion comes from. Pay-per-click (PPC) advertising, Google Adwords, display ads, social media ads, and even other forms of digital advertising may give you an idea where the conversion is coming from. However, the results can be inconclusive particularly when offline factors are added in the equation. For instance, how many sales did you actually make when someone called your phone number and asked for your services?<\/p>\n

All this can change with call tracking.<\/p>\n

Defining call tracking<\/strong><\/h2>\n

If you want to boost your online ranking and get better SEO traction, you are probably running several advertising campaigns that each target different keywords. Doing so will help you find out what keywords your target audience is searching for, and will, therefore, help you customize your campaigns to respond to this need. You will also determine which ads are not working for you, and you can terminate them easily without investing more money in it.<\/p>\n

Why Call Tracking Matters<\/h3>\n

The same goes for call tracking. It is the act of assigning a specific phone number to a single ad \u2014 for example, a different phone number per keyword \u2014 which will help you find out exactly where the business is coming from. You would no longer have to ask callers \u201cHi, where did you hear about us?\u201d since you would know immediately which advertisement led them to call your landline. You would, therefore, have a more concrete, more holistic idea of exactly how profitable each advertisement is for your company.<\/p>\n

This works for the simple reason that today\u2019s consumers are heavy mobile users. They search for businesses on the web or on social media, and if they are intrigued by something, they call that number. This often happens even though there is a digital equivalent to a salesperson \u2014 that is, customers can put items they want in a cart and just pay when they have completed the transaction. If they want clarification, they are more likely to call a number instead of using the built-in help assistant.<\/p>\n

Call Tracking in the Hospitality Industry<\/h3>\n

If you are still not convinced, take a look at the hospitality industry. While most hotels have online bookings and have competitive prices thanks to websites that can compare their rates, the reality is that most customers would still use the phone to confirm their bookings. If you rely solely on digital advertising to determine where your leads and conversions are coming from, then you would lose the actual figures you should have when you factor in the phone conversions.<\/p>\n

How it works<\/strong><\/h2>\n

When companies decide to use call tracking to generate leads and get better insight regarding their digital campaigns, they normally tap firms that offer call tracking systems. These systems enable companies to instantly create local or toll-free numbers that they can then associate with each campaign. These numbers are assigned labels, nicknames, and tags so that they can be easily tracked.<\/p>\n

The 360-Degree View Process<\/h3>\n

What happens next gives digital marketers a unique 360 view of the entire conversion. The numbers are assigned to specific advertisements \u2013 for example, social media ads, radio ads, and even print ads \u2013 and when a caller uses a specific number to inquire, then the number would report to the system. This then gives you a good idea of which ad source works the best. What\u2019s more, you can optimize the system so that your metrics can include call time, so you can determine which phone calls actually led to a sale, and geolocation report, so that you would know where your customers are.<\/p>\n

Cost-Effectiveness and Implementation<\/h3>\n

What makes this even more intriguing is that purchasing multiple numbers is actually very affordable. You also do not need different landlines for each number \u2013 all can be routed to a central number, the only difference is that the calls would be coming from different sources.<\/p>\n

The benefits of call tracking<\/strong><\/h2>\n

Here are some of the more notable benefits of using a call tracking system:<\/p>\n